Cause Marketing

  • Cause Marketing: How your Company can Focus on Purpose as Well as Profit

    … will be assisting Dress for Success with their marquee events throughout 2016. Since many of our female employees hold aspirational leadership positions within the company, they will also serve as mentors to women who are looking to enter the job market. Summary Positive outcomes for well-executed cause marketing initiatives can include increased media coverage…

    Relevance- 10 readers -
  • Marketing Your Corporate Giving to Increase Sales

    …, make sure you’ve clearly articulated the message you would like to send with the final product. Also clearly communicate what the video will primarily be used for (e.g., obtaining new clients, engaging with current customers, reaching new markets). Create A Buzz With a Mix of Earned and Owned Media Work closely with the charity or cause of your…

    Relevance- 8 readers -
  • The Best Branded Content of October

    … a trend I see repeatedly while researching what campaigns resonate the most for these “Best of Branded” roundups. Sometimes it’s a movement as monumental as equal rights; other times, it’s just making sense of a marketing industry that John Oliver ought to parody every single week. In October, we saw some truly impressive cause-driven branded content…

    Joe Lazauskas/ The Content Strategistin Content- 15 readers -
  • Big Brands have a Problem, Pear Has a Solution

    … Whether it’s beer, food or service, more and more people are finding the quality products and services they need locally. With food alone, it’s estimated that big brands have lost over $18 billion in sales to local farms and restaurants. Aside from quality issues, consumers also want to feel like the dollars they are spending are making a bigger…

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • The Rise of Purpose-Driven Social Marketing

    … help charities… but to also help businesses that don’t have the resources but have promise. It’s no longer good enough to just have a social media presence. Marketing 3.0 will be won by those who become purpose-driven social brands, and to do so, the CMO, CSO, CSR, and Foundation leads must align to bring a cohesive brand story to life. Check out We…

    Douglas Karr/ Marketing Technology Blogin Content- 4 readers -
  • 3 Cause Marketing Tips from a Nonprofit Veterinary

    … A lot goes into any cause marketing campaign. Nonprofits have to determine what type of campaign to use. They have to pitch potential for-profit partners. They have to develop a strategy – in conjunction with the for-profit – for how to publicize it. They have to do all those things, but they may want to consider the following three tips…

    Erin Feldman/ Vocus Blog- 12 readers -
  • Visual Vault: Raising Awareness

    … the narrative through visual media. Be careful; Macklemore’s public apology after his Grammy’s win was so flagrantly self-interested that he has received even more public ill will. The Foundation for AIDS Research (amfAR) uses Instagram to raise awareness about AIDS and to build excitement and support for its fundraisers and auctions. Brand tip: give your audience a sneak peek into upcoming events with behind-the-scenes footage. Want to see more items from the Visual Vault? Click here! …

    Erin Feldman/ Vocus Blog- 10 readers -
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