Cause Marketing

  • Cause Marketing: How your Company can Focus on Purpose as Well as Profit

    …, and although male-owned, our executive leadership believes in the advancement of women and is at the forefront of companies who are leading female-focused initiatives. Therefore, our alliance with Dress For Success, our 2016 cause marketing partners, is an organic relationship that is mutually beneficial. 4. Discuss your ideas: Once you’ve selected…

    Relevance- 17 readers -
  • Marketing Your Corporate Giving to Increase Sales

    … Whether you’ve just launched your company or have been in business for several years, corporate giving is not only the “right” thing to do, but it will help grow your business as well. Incorporating a philanthropic event into your marketing plan will give your team and clients something to get excited about. As reported by MiBiz, the third most…

    Relevance- 9 readers -
  • The Best Branded Content of October

    … and services provided by companies that are committed to positive social and environmental impact. In the U.S., 91 percent of consumers are likely to switch to a brand associated with a good cause. Not surprisingly, these attitudes are reflected in content marketing. Most successful branded content has some sort of cause behind it—big or small. It’s…

    Joe Lazauskas/ The Content Strategistin Content- 17 readers -
  • Big Brands have a Problem, Pear Has a Solution

    … difference in their communities. Purpose-driven marketing and social brands are becoming common place as 80% of consumers believe it’s important that companies make them aware of their efforts to address societal issues. A company’s investment in the local community is becoming a much more important metric than a sale, a coupon or the next…

    Douglas Karr/ Marketing Technology Blog- 19 readers -
  • 3 Cause Marketing Tips from a Nonprofit Veterinary

    … A lot goes into any cause marketing campaign. Nonprofits have to determine what type of campaign to use. They have to pitch potential for-profit partners. They have to develop a strategy – in conjunction with the for-profit – for how to publicize it. They have to do all those things, but they may want to consider the following three tips…

    Erin Feldman/ Vocus Blog- 12 readers -
  • Visual Vault: Raising Awareness

    … the narrative through visual media. Be careful; Macklemore’s public apology after his Grammy’s win was so flagrantly self-interested that he has received even more public ill will. The Foundation for AIDS Research (amfAR) uses Instagram to raise awareness about AIDS and to build excitement and support for its fundraisers and auctions. Brand tip: give your audience a sneak peek into upcoming events with behind-the-scenes footage. Want to see more items from the Visual Vault? Click here! …

    Erin Feldman/ Vocus Blog- 12 readers -
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