Cause Marketing

  • Cause Marketing: How your Company can Focus on Purpose as Well as Profit

    … Now more than ever before, cause marketing initiatives hold importance in the workplace. Companies who exhibit social responsibility have a competitive advantage as their values illustrate that they care about more than just increasing their bottom line. For consumers, this plays a critical role during the decision-making process and can…

    Relevance- 22 readers -
  • Marketing Your Corporate Giving to Increase Sales

    … Whether you’ve just launched your company or have been in business for several years, corporate giving is not only the “right” thing to do, but it will help grow your business as well. Incorporating a philanthropic event into your marketing plan will give your team and clients something to get excited about. As reported by MiBiz, the third most…

    Relevance- 11 readers -
  • The Best Branded Content of October

    … a trend I see repeatedly while researching what campaigns resonate the most for these “Best of Branded” roundups. Sometimes it’s a movement as monumental as equal rights; other times, it’s just making sense of a marketing industry that John Oliver ought to parody every single week. In October, we saw some truly impressive cause-driven branded content…

    Joe Lazauskas/ The Content Strategistin Content- 25 readers -
  • Big Brands have a Problem, Pear Has a Solution

    … difference in their communities. Purpose-driven marketing and social brands are becoming common place as 80% of consumers believe it’s important that companies make them aware of their efforts to address societal issues. A company’s investment in the local community is becoming a much more important metric than a sale, a coupon or the next…

    Douglas Karr/ Marketing Technology Blog- 20 readers -
  • The Rise of Purpose-Driven Social Marketing

    … help charities… but to also help businesses that don’t have the resources but have promise. It’s no longer good enough to just have a social media presence. Marketing 3.0 will be won by those who become purpose-driven social brands, and to do so, the CMO, CSO, CSR, and Foundation leads must align to bring a cohesive brand story to life. Check out We…

    Douglas Karr/ Marketing Technology Blogin Content- 5 readers -
  • 7 Ways Nonprofits Create Win-Win Partnerships With For-Profits

    … to say “please” and “thank you,” but you can take your efforts further so that the benefit to your for-profit partners is clearer and greater. Mention your partners on social channels; write about them in press releases, email newsletters, blog posts and online and print columns; and talk about them in TV spots and online video. 6. Share results…

    Erin Feldman/ Vocus Blog- 12 readers -
  • 3 Cause Marketing Tips from a Nonprofit Veterinary

    … A lot goes into any cause marketing campaign. Nonprofits have to determine what type of campaign to use. They have to pitch potential for-profit partners. They have to develop a strategy – in conjunction with the for-profit – for how to publicize it. They have to do all those things, but they may want to consider the following three tips…

    Erin Feldman/ Vocus Blog- 14 readers -
  • Visual Vault: Raising Awareness

    … to excite kids about healthy food, teach them how to cook and raise awareness about the need for better food education. Brand tip: use Instagram to generate excitement and momentum for a short-term event while promoting long-term interest and support for the cause to which it ties. Want to know more about cause marketing? Get your free “Boost Your…

    Erin Feldman/ Vocus Blog- 12 readers -
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