Cause Marketing

  • Cause Marketing: How your Company can Focus on Purpose as Well as Profit

    … will be assisting Dress for Success with their marquee events throughout 2016. Since many of our female employees hold aspirational leadership positions within the company, they will also serve as mentors to women who are looking to enter the job market. Summary Positive outcomes for well-executed cause marketing initiatives can include increased media coverage…

    Relevance- 12 readers -
  • Marketing Your Corporate Giving to Increase Sales

    …, make sure you’ve clearly articulated the message you would like to send with the final product. Also clearly communicate what the video will primarily be used for (e.g., obtaining new clients, engaging with current customers, reaching new markets). Create A Buzz With a Mix of Earned and Owned Media Work closely with the charity or cause of your…

    Relevance- 9 readers -
  • The Best Branded Content of October

    … and services provided by companies that are committed to positive social and environmental impact. In the U.S., 91 percent of consumers are likely to switch to a brand associated with a good cause. Not surprisingly, these attitudes are reflected in content marketing. Most successful branded content has some sort of cause behind it—big or small. It’s…

    Joe Lazauskas/ The Content Strategistin Content- 16 readers -
  • Big Brands have a Problem, Pear Has a Solution

    … Whether it’s beer, food or service, more and more people are finding the quality products and services they need locally. With food alone, it’s estimated that big brands have lost over $18 billion in sales to local farms and restaurants. Aside from quality issues, consumers also want to feel like the dollars they are spending are making a bigger…

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • The Rise of Purpose-Driven Social Marketing

    You’ll often find me in some huge debates online on anything related to politics, religion and capitalism… all the red-hot buttons that most people avoid. It’s why I have personal and branded presences across social media. If you want marketing only, follow the brand. If you want me, follow me… but be careful… you get all of me. While I’m an unabashed capitalist, I also have a big heart.

    Douglas Karr/ Marketing Technology Blog- 5 readers -
  • 3 Cause Marketing Tips from a Nonprofit Veterinary

    … A lot goes into any cause marketing campaign. Nonprofits have to determine what type of campaign to use. They have to pitch potential for-profit partners. They have to develop a strategy – in conjunction with the for-profit – for how to publicize it. They have to do all those things, but they may want to consider the following three tips…

    Erin Feldman/ Vocus Blog- 12 readers -
  • Visual Vault: Raising Awareness

    … to excite kids about healthy food, teach them how to cook and raise awareness about the need for better food education. Brand tip: use Instagram to generate excitement and momentum for a short-term event while promoting long-term interest and support for the cause to which it ties. Want to know more about cause marketing? Get your free “Boost Your…

    Erin Feldman/ Vocus Blog- 10 readers -
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