Cause Marketing

  • Cause Marketing: How your Company can Focus on Purpose as Well as Profit

    … Now more than ever before, cause marketing initiatives hold importance in the workplace. Companies who exhibit social responsibility have a competitive advantage as their values illustrate that they care about more than just increasing their bottom line. For consumers, this plays a critical role during the decision-making process and can…

    Relevance- 10 readers -
  • Marketing Your Corporate Giving to Increase Sales

    …, make sure you’ve clearly articulated the message you would like to send with the final product. Also clearly communicate what the video will primarily be used for (e.g., obtaining new clients, engaging with current customers, reaching new markets). Create A Buzz With a Mix of Earned and Owned Media Work closely with the charity or cause of your…

    Relevance- 7 readers -
  • The Best Branded Content of October

    … a trend I see repeatedly while researching what campaigns resonate the most for these “Best of Branded” roundups. Sometimes it’s a movement as monumental as equal rights; other times, it’s just making sense of a marketing industry that John Oliver ought to parody every single week. In October, we saw some truly impressive cause-driven branded content…

    Joe Lazauskas/ The Content Strategistin Content- 14 readers -
  • Big Brands have a Problem, Pear Has a Solution

    … difference in their communities. Purpose-driven marketing and social brands are becoming common place as 80% of consumers believe it’s important that companies make them aware of their efforts to address societal issues. A company’s investment in the local community is becoming a much more important metric than a sale, a coupon or the next…

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • 7 Ways Nonprofits Create Win-Win Partnerships With For-Profits

    …. 2. Check your values against your vendors’. This year’s #sitstayday kits are jam packed w/ goodies including fresh baked bread & cheese from @WholeFoodsATX pic.twitter.com/0gMXv4Nyev — Emancipet (@emancipet) February 13, 2014 The idea behind this tip isn’t the “matchy-matchy” referred to by Joe Waters; it’s deeper than…

    Erin Feldman/ Vocus Blog- 7 readers -
  • 3 Cause Marketing Tips from a Nonprofit Veterinary

    … A lot goes into any cause marketing campaign. Nonprofits have to determine what type of campaign to use. They have to pitch potential for-profit partners. They have to develop a strategy – in conjunction with the for-profit – for how to publicize it. They have to do all those things, but they may want to consider the following three tips…

    Erin Feldman/ Vocus Blog- 11 readers -
  • Visual Vault: Raising Awareness

    … to excite kids about healthy food, teach them how to cook and raise awareness about the need for better food education. Brand tip: use Instagram to generate excitement and momentum for a short-term event while promoting long-term interest and support for the cause to which it ties. Want to know more about cause marketing? Get your free “Boost Your…

    Erin Feldman/ Vocus Blog- 10 readers -
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