Cause Marketing

  • Cause Marketing: How your Company can Focus on Purpose as Well as Profit

    … will be assisting Dress for Success with their marquee events throughout 2016. Since many of our female employees hold aspirational leadership positions within the company, they will also serve as mentors to women who are looking to enter the job market. Summary Positive outcomes for well-executed cause marketing initiatives can include increased media coverage…

    Relevance- 14 readers -
  • Marketing Your Corporate Giving to Increase Sales

    … Whether you’ve just launched your company or have been in business for several years, corporate giving is not only the “right” thing to do, but it will help grow your business as well. Incorporating a philanthropic event into your marketing plan will give your team and clients something to get excited about. As reported by MiBiz, the third most…

    Relevance- 9 readers -
  • The Best Branded Content of October

    … and services provided by companies that are committed to positive social and environmental impact. In the U.S., 91 percent of consumers are likely to switch to a brand associated with a good cause. Not surprisingly, these attitudes are reflected in content marketing. Most successful branded content has some sort of cause behind it—big or small. It’s…

    Joe Lazauskas/ The Content Strategistin Content- 17 readers -
  • Big Brands have a Problem, Pear Has a Solution

    … television coupon. Big brands are adapting and shifting their marketing focus to make meaningful connections with consumers who value authentic engagement. We wrote about one company that worked to furnish local classrooms with the supplies they needed in a post on cause marketing. Big brands are also turning to grassroots marketing campaigns…

    Douglas Karr/ Marketing Technology Blog- 19 readers -
  • The Rise of Purpose-Driven Social Marketing

    … help charities… but to also help businesses that don’t have the resources but have promise. It’s no longer good enough to just have a social media presence. Marketing 3.0 will be won by those who become purpose-driven social brands, and to do so, the CMO, CSO, CSR, and Foundation leads must align to bring a cohesive brand story to life. Check out We…

    Douglas Karr/ Marketing Technology Blogin Content- 5 readers -
  • 3 Cause Marketing Tips from a Nonprofit Veterinary

    … A lot goes into any cause marketing campaign. Nonprofits have to determine what type of campaign to use. They have to pitch potential for-profit partners. They have to develop a strategy – in conjunction with the for-profit – for how to publicize it. They have to do all those things, but they may want to consider the following three tips…

    Erin Feldman/ Vocus Blog- 12 readers -
  • Visual Vault: Raising Awareness

    … to excite kids about healthy food, teach them how to cook and raise awareness about the need for better food education. Brand tip: use Instagram to generate excitement and momentum for a short-term event while promoting long-term interest and support for the cause to which it ties. Want to know more about cause marketing? Get your free “Boost Your…

    Erin Feldman/ Vocus Blog- 11 readers -
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