Causes

  • Lead Ads, Video Ads Capture Hearts, Votes of Political Social Advertisers

    … issues quickly and in a way they can understand without any extra effort, similar to the most effective television ads. So as we count down the remaining days of the 2016 election cycle, one outcome has already been decided: Now, how impactful they were on the election outcomes is something we’ll just have to wait and see. Chris Costello is senior director of marketing research for Facebook Marketing Partner and agile marketing firm Kenshoo. …

    AllTwitterin Facebook- 30 readers -
  • High-Risk, High-Reward: Snapchat’s Advertising Revolution

    … with inanimate objects twerking in a basement. Or Dunkin Donuts’ attempt to leverage the hashtag and Generation Z slang with #BreakfastWhenevs”–not only are consumers unlikely to share these ads, but they can have a negative impact on the brand. The key to creating a successful ad campaign in today’s world lies in a brand’s ability to offer…

    AllTwitter- 18 readers -
  • 2016 Facebook and Instagram Awards Winners

    … Facebook announced the winners of its 2016 Facebook and Instagram Awards. The social network highlighted the following trends among this year’s entries in an email to SocialTimes: More than three-quarters of winning entries from Europe and the Middle East included a video component, with that figure reaching 80 percent in the Asia-Pacific…

    David Cohen/ AllFacebookin Social Facebook- 15 readers -
  • The Facebook Integration That Keeps On JustGiving

    … Login and calls to action in her post, which read: We are excited to announce that in the past 12 months, more than $100 million has been given to good causes as a result of our integration with Facebook. It’s an extremely powerful demonstration of how people are using our technology to show they care. With Facebook, we: Allowed people to share…

    David Cohen/ AllFacebookin Social Facebook- 6 readers -
  • Non-Facebook Causes Site May Cause Confusion

    … It seems like everybody is getting active these days — well, socially active, at least. So it follows that depending on your political viewpoint or social leanings, you might be supporting a lot of different causes from social sites like Facebook. And if you aren't supporting any causes on Facebook yet, you'll likely be surprised to know that you…

    AllFacebookin Social- 11 readers -
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