Cc Chapman

  • Content Marketing Definition

    … definition – “everything the light touches is content!” Matt Heinz – Heinz Marketing 28. Content marketing is the practice of using content (webinars, white papers, planted articles, blogs, Tweets, videos, etc) with some intrinsic value beyond pure advertising content, as a way of establishing thought leadership, branding, and growing and influencing…

    Heidi Cohen/ Heidi Cohenin Content- 30 readers -
  • Content Marketing Performance Checklist: 1H2015

    … more about your readers. It can help you create additional content. Hat tip to Derek Halpern of Social Triggers. Promote your email list on social media. This is another Noah Kagan tip. 5. Offer regular servings of useful information. Like many college professors, you have to publish or perish. In the constant stream of content, you need to keep…

    Heidi Cohen/ Heidi Cohenin Content- 26 readers -