Cc Chapman

  • Content Marketing Definition

    … that will be successful. It has to be a mindset that is embraced and encouraged. You’ve got to start thinking like a publisher and use that to plan and execute your entire marketing plan which content of any variety should be a part of. C.C. Chapman, co-author with Ann Handley of Content Rules 13. Creating content that helps market your business. When you…

    Heidi Cohen/ Heidi Cohenin Content- 48 readers -
  • Content Marketing Performance Checklist: 1H2015

    … online marketing data from Millward Brown Digital. In the April 2015 study, almost 50% of US brand marketers ranked their ability to reach target audiences as a key factor in media budget allocation. A deeper look reveals that, ideally, marketers would spend the lion’s share of their time and effort on content marketing. 25% of marketing time…

    Heidi Cohen/ Heidi Cohenin Content- 27 readers -
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