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… published as an end product in and of itself without marketing messaging ties. Advertorial has taken over to the extent that many consumers believe all editorial is advertorial. Anne Holland – Which Test Won 29. Content marketing is the opportunity for brands to think beyond their own original content and messaging to include a mix of original…
10 Step Content Marketing Performance Assessment If you’re like me, you probably can’t believe 2015 is half over. Before starting your 2016 content marketing plan process, assess how your 2015 content marketing is performing to-date. (To help you, here’s a content marketing checklist.) There are two good reasons to assess your 2015 content marketing performance to-date: Fig ...