Cc Chapman

    • Content Marketing Definition

      50 Marketers Define Content Marketing Grounded in the Mad Men’s principles, content marketing doesn’t shout or push promotional messages. Content marketing takes it’s cue from David Ogilvy; it looks like editorial. Content marketing provides prospects, customers and the public with useful information. before, during or after purchase.

      Heidi Cohen/ Heidi Cohenin Content- 19 readers -
  • Content Marketing Performance Checklist: 1H2015

    … more about your readers. It can help you create additional content. Hat tip to Derek Halpern of Social Triggers. Promote your email list on social media. This is another Noah Kagan tip. 5. Offer regular servings of useful information. Like many college professors, you have to publish or perish. In the constant stream of content, you need to keep…

    Heidi Cohen/ Heidi Cohenin Content- 20 readers -
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