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As you look to expand the reach of your business to customers in different countries, your website setup and the content you have in place will need to change and evolve. Before you even begin thinking about content localization and local keywords for each market, the technical setup of your website needs to be considered. The first step of this process is domain strategy.
… Italian ccTLD .it has topped three million domains for the first time, according to registry Registro.it. The milestone name was abbigliamentoludica.it, seemingly a clothes shop. It appears to have been registered November 25. The registry announced the news in English last week. It appears that growth is slowing somewhat over the long term…
… Nic.at will next month start selling .at domains shorter than three character domains for the first time. All one-character and two-character domains will be released, the ccTLD registry said, about 5,000 domains in total. The released domains include those containing any of the 34 non-Latin letters Nic.at supports, it said. Holders…
… to it does work. The new ccTLD, which is .xn--90ae in the DNS, was delegated last week. The registry is Imena.bg (which also means “names.bg”), based in Sofia and partially owned by Register.bg, the .bg registry. Despite the long battle, the success of .бг is by no means assured. IDNs have a patchy record worldwide. It’s true that Russians went nuts…