• Balloons, Bubble Gum, and Martech: Which One Doesn’t Belong?

    … to address their unique needs, wants, and desires. There is no room for a one-size-fits-all approach to marketing today, which means there’s no room for a one-size-fits-all approach to marketing technology. Marketers looking to take a cross-functional approach to customer engagement need to work with marketing technology vendors that have an interoperability strategy such as enabling an open-garden approach to integration. That’s how marketing ROI will expand right along with a growing martech stack. © 2016 DK New Media. …

    Marketing Technology Blog- 26 readers -
  • The Myth of the DMP in Marketing

    … technology investments in the age of the Internet of Things (IoT), a DMP can’t compare to a Customer Data Platform (CDP) for achieving that elusive “golden record.” CDPs do something unique – they can capture, integrate and manage all types of customer data to help create a complete picture (including DMP behavior data). However, to what degree and how…

    Marketing Technology Blog- 28 readers -