Cdp

  • Balloons, Bubble Gum, and Martech: Which One Doesn’t Belong?

    … to data, analytics, channels, and customers across the enterprise. This approach provides for instant access to data wherever it lives, from different structures and sources in the enterprise. Marketers can also more easily take advantage of advanced techniques such as propensity scoring and machine learning. CDPs also simplify access to any channel…

    Marketing Technology Blog- 28 readers -
  • The Myth of the DMP in Marketing

    … Data Management Platforms (DMPs) came on the scene a few years ago and are seen by many as the savior of marketing. Here, they say, we can have the “golden record” for our customers. In the DMP, vendors promise that you can collect all the information you need for a 360-degree view of the customer. The only problem — it’s just not true. Gartner…

    Marketing Technology Blog- 30 readers -
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