• Balloons, Bubble Gum, and Martech: Which One Doesn’t Belong?

    … Unlike balloons and bubble gum, MarTech won’t burst when extended to what seems like a breaking point. Instead, the MarTech industry will continue to shift and stretch and adjust to change and innovation—just as it’s done over the past several years. It may seem that the industry’s current growth is unsustainable. Many have asked whether…

    Marketing Technology Blog- 28 readers -
  • The Myth of the DMP in Marketing

    … technology investments in the age of the Internet of Things (IoT), a DMP can’t compare to a Customer Data Platform (CDP) for achieving that elusive “golden record.” CDPs do something unique – they can capture, integrate and manage all types of customer data to help create a complete picture (including DMP behavior data). However, to what degree and how…

    Marketing Technology Blog- 32 readers -
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