• The Myth of the DMP in Marketing

    … technology investments in the age of the Internet of Things (IoT), a DMP can’t compare to a Customer Data Platform (CDP) for achieving that elusive “golden record.” CDPs do something unique – they can capture, integrate and manage all types of customer data to help create a complete picture (including DMP behavior data). However, to what degree and how…

    Marketing Technology Blog- 9 readers -
Get the top posts daily into your mailbox!