Celebrities

  • 3 Ways to Spark Successful Relationships With Micro-Influencers

    … in 2017. I’m talking about the use of micro-influencers within influencer marketing. Earlier this year, Markerly introduced a data study showcasing why micro-influencers are so valuable and why brands should seriously consider utilizing “regular folks” with dedicated social followings to promote their products instead of mega-celebrities that cost…

    AllTwitterin Social- 26 readers -
  • Facebook Live Updates for Facebook Mentions

    … Facebook Live started out as a feature of the Facebook Mentions application for celebrities, public figures and journalists, and the social network rolled out a host of updates for Facebook Live on Mentions. Engineering manager Jesse Chen and product manager Chris Hatfield detailed the following updates to Facebook Live for Mentions…

    David Cohen/ AllFacebookin Social Facebook- 40 readers -
  • Can Technology Predict the Next Social Media Superstar?

    …. YouTube, Instagram, Facebook and Snapchat creators are now more popular than mainstream celebrities. This is a remarkable shift, which means that modern-day fans have the power to choose who is famous to them. Who will they choose and why? And can machine learning successfully identify the next big social celebrities? In machine learning, computers…

    AllTwitterin Social Facebook YouTube- 20 readers -
  • Influencer Marketing in 2017 to Evolve into Brand/Agency-Owned Networks

    … and agencies by allowing them to manage their most enthusiastic and influential brand ambassadors, while also allowing for discovery of new influencers through lookalike audience building. Brands find tremendous value in owning relationships so they can activate whenever they want, however they want with transparency and control. Brands are able…

    AllFacebookin Social YouTube- 30 readers -
  • Two Cheers for Facebook’s Celebrity Influencer Crackdown

    … verified profiles to promote brand messages, Facebook has decided, “If you can’t beat ‘em, join ‘em.” It now touts a system that lets celebrities track and optimize their endorsements. The implication is that Facebook wants brands to pay to amplify their influencer posts. Unfortunately, if the past is any guide, this means that “organic” (i.e. non…

    AllFacebookin Facebook- 22 readers -
  • Facebook Live Multiplatform Ad Campaign Launches Sunday

    … Facebook announced a multiplatform ad campaign Friday aimed at promoting awareness of and driving usage of its Facebook Live livestreaming feature. News of the campaign broke late last month in a report by Deepa Seetharaman of The Wall Street Journal. The campaign will launch Sunday in the U.S. and U.K., and it will include both television…

    David Cohen/ AllFacebookin Social Facebook- 34 readers -
  • Facebook Plans Major Campaign to Promote Facebook Live (Report)

    … Facebook is planning a major campaign backing its Facebook Live livestreaming feature, including television spots and billboards, Deepa Seetharaman of The Wall Street Journal reported. According to Seetharaman, the social network’s in-house ad studio, The Factory, created the campaign with the aim of encouraging more “regular” Facebook users…

    David Cohen/ AllFacebookin Social Facebook- 14 readers -
  • Is It Time to Standardize Disclosure for Sponsored Content?

    … With the increased focus on influencer marketing comes the conversation of disclosure. In recent years, many services, from Twitch to Wikipedia, have had to deal with sponsored posts and the Federal Trade Commission‘s disclosure rules. The current conversation revolves around celebrity endorsement and the need for a simple, universal disclosure…

    AllTwitterin Social Content- 16 readers -
  • Instagram Rolls Out Custom Keyword Filter for Comments

    … There have been rumblings for weeks about an Instagram feature aimed at using keywords to block trolls, and that feature is now here for all users, not just celebrities and public figures. Instagram co-founder and CEO Kevin Systrom announced in a blog post that the Facebook-owned photo- and video-sharing network introduced a custom keyword…

    David Cohen/ AllTwitterin Social- 18 readers -
  • Influencer Marketing: Your Always-On Content Lab

    … establishes an emotional connection between influencer and audience and is a powerful tool for inspiring action A study by Offerpop reports that 50 percent of consumers find UGC more memorable than brand produced content, resulting in five times greater click-through rates and a 10 percent increase in conversions when included in the purchase path…

    Inside Facebookin Social Content- 15 readers -
  • Why Peer-to-Peer Marketing Does More Than Celebrity Endorsements

    … The New York Times once declared that nothing sells like celebrity, but that article was written in 2008. Celebrity endorsements don’t pack the same punch they used to. As cool as they are, celebrities can’t totally convince people that they actually like the products they endorse. That’s why their ads are being replaced by influencer…

    AllTwitterin Social YouTube- 22 readers -
  • Instagram Providing Users With Better Moderation Tools

    … nuanced tools for users to moderate their comments and pages. The new tool, which launched last month, allowed power users and celebrities to moderate their comments by blacklisting specific phrases, emojis and users. According to The Washington Post, Instagram will soon make the moderation tool available to all users. Instagram head of public…

    Inside Facebookin Facebook- 11 readers -
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