Celebrities

  • When is the FTC Going to Cash In on Celebrity Endorsements?

    … of the entire industry. No one should ignore the fact that they announced and promoted the sending of the emails as well. Unfortunately, the warnings appear to be going unnoticed and it’s probably time for the FTC to make some examples out of both celebrities, influencer marketing platforms, and the marketers who acquire the services. The FTC’s Endorsement…

    Douglas Karr/ Marketing Technology Blog- 25 readers -
  • 3 Ways to Spark Successful Relationships With Micro-Influencers

    … in 2017. I’m talking about the use of micro-influencers within influencer marketing. Earlier this year, Markerly introduced a data study showcasing why micro-influencers are so valuable and why brands should seriously consider utilizing “regular folks” with dedicated social followings to promote their products instead of mega-celebrities that cost…

    AllTwitterin Social- 26 readers -
  • Facebook Live Updates for Facebook Mentions

    … Facebook Live started out as a feature of the Facebook Mentions application for celebrities, public figures and journalists, and the social network rolled out a host of updates for Facebook Live on Mentions. Engineering manager Jesse Chen and product manager Chris Hatfield detailed the following updates to Facebook Live for Mentions…

    David Cohen/ AllFacebookin Social Facebook- 40 readers -
  • Can Technology Predict the Next Social Media Superstar?

    …. YouTube, Instagram, Facebook and Snapchat creators are now more popular than mainstream celebrities. This is a remarkable shift, which means that modern-day fans have the power to choose who is famous to them. Who will they choose and why? And can machine learning successfully identify the next big social celebrities? In machine learning, computers…

    AllTwitterin Social Facebook YouTube- 20 readers -
  • Influencer Marketing in 2017 to Evolve into Brand/Agency-Owned Networks

    … the daily shares of more than 2 million people across Instagram, YouTube, blogs, Pinterest and Vine is that there are authentic people that you can discover and forge relationships with to be brand ambassadors and manage within your own influencer network. By owning these relationships and bringing these influencers into your own influencer network…

    AllFacebookin Social YouTube- 30 readers -
  • Two Cheers for Facebook’s Celebrity Influencer Crackdown

    … verified profiles to promote brand messages, Facebook has decided, “If you can’t beat ‘em, join ‘em.” It now touts a system that lets celebrities track and optimize their endorsements. The implication is that Facebook wants brands to pay to amplify their influencer posts. Unfortunately, if the past is any guide, this means that “organic” (i.e. non…

    AllFacebookin Facebook- 22 readers -
  • Facebook Live Multiplatform Ad Campaign Launches Sunday

    … given minute has grown fourfold since May, adding that Facebook Live has now been used on all seven continents and in outer space. While Facebook Live originated as a feature for celebrities and public figures, Facebook pointed out that “the vast majority” of Facebook Live videos come from average users, adding that Facebook Live videos spark 10 times…

    David Cohen/ AllFacebookin Social Facebook- 34 readers -
  • Facebook Plans Major Campaign to Promote Facebook Live (Report)

    … to try out Facebook Live, which has exploded in popularity with media companies, publishers, celebrities and public figures. The campaign will feature clips of live videos explaining how the feature works, a source familiar with the effort told Seetharaman. Readers: Are you surprised that Facebook is taking the rare step of turning to TV ads to boost awareness of Facebook Live? …

    David Cohen/ AllFacebookin Social Facebook- 14 readers -
  • Is It Time to Standardize Disclosure for Sponsored Content?

    … With the increased focus on influencer marketing comes the conversation of disclosure. In recent years, many services, from Twitch to Wikipedia, have had to deal with sponsored posts and the Federal Trade Commission‘s disclosure rules. The current conversation revolves around celebrity endorsement and the need for a simple, universal disclosure…

    AllTwitterin Social Content- 16 readers -
  • Instagram Rolls Out Custom Keyword Filter for Comments

    … There have been rumblings for weeks about an Instagram feature aimed at using keywords to block trolls, and that feature is now here for all users, not just celebrities and public figures. Instagram co-founder and CEO Kevin Systrom announced in a blog post that the Facebook-owned photo- and video-sharing network introduced a custom keyword…

    David Cohen/ AllTwitterin Social- 18 readers -
  • Influencer Marketing: Your Always-On Content Lab

    … can be broken down into three categories: Micro-influencers: People who have influence over their immediate circle of friends, family and colleagues. While powerful for grassroots mobilization and activation efforts, they have limited reach and can only influence those in their close circles. Celebrities/top-tier influencers: Celebrities…

    Inside Facebookin Social Content- 15 readers -
  • Why Peer-to-Peer Marketing Does More Than Celebrity Endorsements

    … The New York Times once declared that nothing sells like celebrity, but that article was written in 2008. Celebrity endorsements don’t pack the same punch they used to. As cool as they are, celebrities can’t totally convince people that they actually like the products they endorse. That’s why their ads are being replaced by influencer…

    AllTwitterin Social YouTube- 22 readers -
  • Instagram Providing Users With Better Moderation Tools

    … nuanced tools for users to moderate their comments and pages. The new tool, which launched last month, allowed power users and celebrities to moderate their comments by blacklisting specific phrases, emojis and users. According to The Washington Post, Instagram will soon make the moderation tool available to all users. Instagram head of public…

    Inside Facebookin Facebook- 11 readers -
Get the top posts daily into your mailbox!