Celebrity Endorsement Infographic

  • Are Celebrity Endorsements a Viable Marketing Option?

    … not. The importance of choosing an appropriate celebrity is paramount to minimizing the risk of negative publicity for your company. It is worth keeping in mind that the risks associated with celebrity endorsement can never be nullified completely, and reacting to the negative impact of celebrity endorsement will need to be dealt with carefully. This infographic…

    Douglas Karr/ Marketing Technology Blog- 7 readers -
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