Celebrity Endorsement Risk

  • Are Celebrity Endorsements a Viable Marketing Option?

    … to promote your product. The reputation of your company is potentially in the hands of one person whose image can change overnight as a result of some celebrity scandal. Is it really worth running this risk? As a result of this, the success of celebrity endorsements vary greatly and it really is a case of some working and others…

    Douglas Karr/ Marketing Technology Blog- 9 readers -
Get the top posts daily into your mailbox!