Celebrity Endorsements

  • Influencer Marketing: History, Evolution, and the Future

    … they are looking at advertisements, so that’s why you will often see Sponsored Content splashed across blog posts or #ad in an Instagram post. Nevertheless, people tend to find social media influencers more trustworthy than paid celebrity spokespersons – 70% of teens say that YouTubers are more relatable than celebrities, while 88% of people trust online…

    Marketing Technology Blog- 17 readers -
  • The state of influencer marketing in 2016

    …-turned-actual stars. Logan Paul, a Vine celebrity who has graced the cover of AdWeek, has worked with Verizon, Nike and Dunkin Donuts. Michelle Phan parlayed a YouTube channel about makeup tutorials into a line of cosmetics with L’Oréal. Influencer marketing has been huge for a while. How has it changed as it’s gotten bigger? Vine declines…

    Mike O'brien/ Search Engine Watch- 27 readers -