Celebrity Endorsements

  • The state of influencer marketing in 2016

    … Before Vine’s popularity declined, Vine stars had transcended the platform to become actual celebrities. How has influencer marketing changed as it’s grown? Justin Bieber has 22 million YouTube subscribers. Rihanna has 21 million. Katy Perry and Eminem, 18 million apiece. These four musicians are among the most famous people on the planet…

    Mike O'brien/ Search Engine Watch- 19 readers -
  • Are Celebrity Endorsements a Viable Marketing Option?

    … Celebrity Endorsement has always been seen as a viable option for companies to promote their products. Many companies believe having their products associated with a popular celebrity will help drive sales. Consumers seem unsure of their influence with 51% stating that celebrity endorsement makes little to no difference on their purchasing…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
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