Celebrity Endorsements

  • The state of influencer marketing in 2016

    …-turned-actual stars. Logan Paul, a Vine celebrity who has graced the cover of AdWeek, has worked with Verizon, Nike and Dunkin Donuts. Michelle Phan parlayed a YouTube channel about makeup tutorials into a line of cosmetics with L’Oréal. Influencer marketing has been huge for a while. How has it changed as it’s gotten bigger? Vine declines…

    Mike O'brien/ Search Engine Watch- 14 readers -
  • Are Celebrity Endorsements a Viable Marketing Option?

    … not. The importance of choosing an appropriate celebrity is paramount to minimizing the risk of negative publicity for your company. It is worth keeping in mind that the risks associated with celebrity endorsement can never be nullified completely, and reacting to the negative impact of celebrity endorsement will need to be dealt with carefully. This infographic…

    Douglas Karr/ Marketing Technology Blog- 7 readers -
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