Celebrity Endorsements

  • Influencer Marketing: History, Evolution, and the Future

    … and friends. To quote Seth Godin, People can “smell the agenda of a leader”. This has never been more true when it comes to influencer marketing. To maintain fiercely loyal fans, you must love and believe in what you’re endorsing. Mari Smith quoted by John White, How the Rise of Influencers Like Lilly Singh and Andrew Bachelor Have Disrupted…

    Marketing Technology Blog- 16 readers -
  • The state of influencer marketing in 2016

    …-turned-actual stars. Logan Paul, a Vine celebrity who has graced the cover of AdWeek, has worked with Verizon, Nike and Dunkin Donuts. Michelle Phan parlayed a YouTube channel about makeup tutorials into a line of cosmetics with L’Oréal. Influencer marketing has been huge for a while. How has it changed as it’s gotten bigger? Vine declines…

    Mike O'brien/ Search Engine Watch- 27 readers -
  • Are Celebrity Endorsements a Viable Marketing Option?

    … Celebrity Endorsement has always been seen as a viable option for companies to promote their products. Many companies believe having their products associated with a popular celebrity will help drive sales. Consumers seem unsure of their influence with 51% stating that celebrity endorsement makes little to no difference on their purchasing…

    Douglas Karr/ Marketing Technology Blog- 14 readers -