Celebrity Endorsements

  • The state of influencer marketing in 2016

    … as Instagram and Snapchat soar Vine has traditionally been a big platform for social media influencers – Paul has nearly 4 billion loops – but its star is fading. Analyzing the Vine accounts with more than 15,000 followers, influencer marketing technology platform Markerly found that 52% of those users have left the platform. Paul hasn’t posted a new Vine…

    Mike O'brien/ Search Engine Watch- 21 readers -
  • Are Celebrity Endorsements a Viable Marketing Option?

    … Celebrity Endorsement has always been seen as a viable option for companies to promote their products. Many companies believe having their products associated with a popular celebrity will help drive sales. Consumers seem unsure of their influence with 51% stating that celebrity endorsement makes little to no difference on their purchasing…

    Douglas Karr/ Marketing Technology Blog- 13 readers -
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