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… that are already recognizable. For example, Oak Oak, a French street artist, uses pop-culture icons (ranging from The Simpsons to Calvin and Hobbes) in order to grow his own personal brand as an artist. “They don’t represent a majority of my work, [but] they do appeal to the public more … because they recognize those icons,” he explained. “They are too…
1.61 million. 2.28 million. 29.3 million. Those are the follower counts that Howard Stern; Tyler, the Creator; and Kim Kardashian have cultivated on Twitter. That’s not surprising: All three have built loyal fanbases that follow their every move, their personalities veritable media empires onto themselves.
… wouldn’t be a great marketing move for Taylor Swift? That Jay Z couldn’t make another 100 mil’ off HOVA Shake? That WeChat and Instagram wouldn’t explode if One Direction Shake came into existence? Bud Light Platinum could put out Timberlake Shake in honor of their nominal creative director. Same thing for Polaroid and Gaga Shake. Imitation isn’t just the sincerest form of flattery; it can also be really profitable. That’s the motto. …