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… Programmatic-driven ad spend is expected to reach $14.2 billion worldwide this year, according to Magna Global, accounting for nearly one-third of all display media. However, research by AppNexus indicates 97 percent of programmatic campaigns still lack targeted creative for individual audience segments. Combining high-quality creative…
Talk about corporate synergy: Facebook used its Atlas ad platform to analyze its recent campaign backing its Messenger application. Facebook specifically tapped Atlas to look into how successful its campaign for Messenger was at reaching people aged 18 through 49 with ads that were served in apps outside of Facebook.
…-in-class predictive-marketing software. Combining these with Atlas delivers the industry’s most accurate cross-channel reporting and optimization solution by relying on one source of truth that accounts for how consumers move across channels. And Jivox, developer of data-driven dynamic ad platform Jivox IQ, said in a release: Jivox’s flagship ad…