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Programmatic-driven ad spend is expected to reach $14.2 billion worldwide this year, according to Magna Global, accounting for nearly one-third of all display media. However, research by AppNexus indicates 97 percent of programmatic campaigns still lack targeted creative for individual audience segments.
… it understand the mobile components of its campaign and give it insights to guide future decisions, it’s also important to call out that Atlas partnered with Celtra, a creative, analytics and optimization platform for display advertising, which helped to deliver an impactful campaign with weather-specific, location-based dynamic messaging. Atlas is committed to delivering real results to marketers like Messenger, and partnering with best-of-breed solutions like Celtra allows us to do just that. …
…, deduplicated campaign performance data from Atlas is automatically imported into Kenshoo Search, saving marketers time by removing the need for manual tracking application, creating campaigns twice and data manipulation. Senior vice president of product Will Martin-Gill added: Kenshoo’s industry-leading software was designed to deliver infinite…