• 5 Tools for Display Ad Creation and Distribution

    Programmatic-driven ad spend is expected to reach $14.2 billion worldwide this year, according to Magna Global, accounting for nearly one-third of all display media. However, research by AppNexus indicates 97 percent of programmatic campaigns still lack targeted creative for individual audience segments.

    Stephanie Miles/ Street Fight- 8 readers -
  • Facebook Uses Atlas to Analyze Messenger Campaign

    … it understand the mobile components of its campaign and give it insights to guide future decisions, it’s also important to call out that Atlas partnered with Celtra, a creative, analytics and optimization platform for display advertising, which helped to deliver an impactful campaign with weather-specific, location-based dynamic messaging. Atlas is committed to delivering real results to marketers like Messenger, and partnering with best-of-breed solutions like Celtra allows us to do just that. …

    David Cohen/ Inside Facebookin Social Display Facebook- 9 readers -