• 5 Tools for Display Ad Creation and Distribution

    …, buying, execution, and optimization across multiple channels. 3. Celtra: Use existing audience data to improve ad creative. Celtra is a self-service solution for generating data-driven dynamic ad messaging. Using the audience data that many advertisers already have available, Celtra says it can improve brand messaging and make ads more…

    Stephanie Miles/ Street Fightin Display- 12 readers -
  • Facebook Uses Atlas to Analyze Messenger Campaign

    … Talk about corporate synergy: Facebook used its Atlas ad platform to analyze its recent campaign backing its Messenger application. Facebook specifically tapped Atlas to look into how successful its campaign for Messenger was at reaching people aged 18 through 49 with ads that were served in apps outside of Facebook. Atlas insights head James…

    David Cohen/ Inside Facebookin Social Display Facebook- 12 readers -
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