• 5 Tools for Display Ad Creation and Distribution

    … the audience data that brands use to power their programmatic buying and using it to personalize the ads that they display. 4. AdRoll: Entice audiences with personalized ads. AdRoll is a retargeting platform that uses audience targeting to help its clients design dynamic ads that appeal to individual customers. In most cases, these ads feature items…

    Stephanie Miles/ Street Fightin Display- 16 readers -
  • Facebook Uses Atlas to Analyze Messenger Campaign

    … it understand the mobile components of its campaign and give it insights to guide future decisions, it’s also important to call out that Atlas partnered with Celtra, a creative, analytics and optimization platform for display advertising, which helped to deliver an impactful campaign with weather-specific, location-based dynamic messaging. Atlas is committed to delivering real results to marketers like Messenger, and partnering with best-of-breed solutions like Celtra allows us to do just that. …

    David Cohen/ Inside Facebookin Social Display Facebook- 16 readers -