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Programmatic-driven ad spend is expected to reach $14.2 billion worldwide this year, according to Magna Global, accounting for nearly one-third of all display media. However, research by AppNexus indicates 97 percent of programmatic campaigns still lack targeted creative for individual audience segments.
… Talk about corporate synergy: Facebook used its Atlas ad platform to analyze its recent campaign backing its Messenger application. Facebook specifically tapped Atlas to look into how successful its campaign for Messenger was at reaching people aged 18 through 49 with ads that were served in apps outside of Facebook. Atlas insights head James…
… platform, Jivox IQ, has been fully integrated to extend Atlas’ reach into the broader marketplace of display advertising, providing customers with the ability to develop and serve data-driven native, video and mobile ads across the entire Atlas ad serving and measurement platform. Jivox founder and CEO Diaz Nesamoney said in the release: There…