Celtra

  • 5 Tools for Display Ad Creation and Distribution

    … the audience data that brands use to power their programmatic buying and using it to personalize the ads that they display. 4. AdRoll: Entice audiences with personalized ads. AdRoll is a retargeting platform that uses audience targeting to help its clients design dynamic ads that appeal to individual customers. In most cases, these ads feature items…

    Stephanie Miles/ Street Fightin Display- 16 readers -
  • Facebook Uses Atlas to Analyze Messenger Campaign

    … Talk about corporate synergy: Facebook used its Atlas ad platform to analyze its recent campaign backing its Messenger application. Facebook specifically tapped Atlas to look into how successful its campaign for Messenger was at reaching people aged 18 through 49 with ads that were served in apps outside of Facebook. Atlas insights head James…

    David Cohen/ Inside Facebookin Social Display Facebook- 16 readers -
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