Centro

  • 4 Approaches for Navigating Influencer Marketing in 2016

    … McDonald’s and Ben & Jerry’s — are starting to integrate this technique into their more traditional media buys. Despite consumer pushback, there’s something to be said for running ads directly through the platform. Influencers can gain brands valuable word-of-mouth marketing, but when it comes to targeting, reach, and frequency, buying platform…

    Justin Lafferty/ AllTwitterin Social- 17 readers -
  • 6 Ways SMBs Can Take Better Advantage of Programmatic Ad Buying

    … with the big players,” explains Ratko Vidakovic, vice president of programmatic at Centro. “If used intelligently by combining efficient and effective tactics like hyperlocal mobile targeting, retargeting, and contextual targeting, great results can be achieved with a very modest investment.” Here are six strategies that small and medium-sized businesses…

    Stephanie Miles/ Street Fight- 12 readers -
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