• At Mobile Innovation Summit a Focus on Customer Experience and Paths to Purchase

    … participated in a dozen panels and presentations this week defined the successes their brands have seen in reaching a younger audience, they got heated over digital advertising strategy, and they analyzed the customer experience. Coca-Cola’s senior vice president for customer marketing, Dana Barba, walked the audience through the company’s process…

    Street Fight- 23 readers -
  • Frankly Launches Audience Targeting Platform for Local Sales Teams

    … at Frankly has announced the launch of an audience extension solution. The programmatic ad-buying platform, which includes digital content distribution and ad monetization technology, was designed to give local media sales teams a fighting chance as they look to diversify revenue and compete for ad dollars against larger publishers. Frankly’s complete…

    Stephanie Miles/ Street Fightin Social- 25 readers -
  • A Look at Social Video’s Big, Bright (and Somewhat Uncertain) Future

    …, too. As the top sports leagues and entertainment providers consider the best ways to maintain and grow their audiences, they’ll look to digital platforms for innovative ideas. Advertisers must be prepared to adjust with their transformation, whether that’s through social or premium content channels. Aubry Parks-Fried is senior manager of digital innovations, social and native at digital advertising and media management software provider Centro. Image courtesy of Shutterstock. …

    AllFacebookin Social Facebook Twitter- 41 readers -
  • 4 Approaches for Navigating Influencer Marketing in 2016

    … the ability to become his or her own publishing company. As marketers continue to refine their messages for a specific audience, they need to work with influencers who can educate their followers about their brand and help them sell to the right people. Aubry Parks-Fried is a senior manager of digital innovations, social, and native at Centro. Centro develops digital advertising and media management software to help advertisers streamline and scale digital campaigns. …

    Justin Lafferty/ AllTwitterin Social- 23 readers -
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