Centro

  • A Look at Social Video’s Big, Bright (and Somewhat Uncertain) Future

    …, too. As the top sports leagues and entertainment providers consider the best ways to maintain and grow their audiences, they’ll look to digital platforms for innovative ideas. Advertisers must be prepared to adjust with their transformation, whether that’s through social or premium content channels. Aubry Parks-Fried is senior manager of digital innovations, social and native at digital advertising and media management software provider Centro. Image courtesy of Shutterstock. …

    AllFacebookin Social Facebook Twitter- 32 readers -
  • 4 Approaches for Navigating Influencer Marketing in 2016

    … follow people for their inspirational or aspirational content — think Kirsten Alana’s luxury travel-themed Instagram. But 2016 will be the year of transactional posts, with influencers guiding followers toward specific purchases or providing product information. Marketers must identify content creators who are popular among their target audience…

    Justin Lafferty/ AllTwitterin Social- 21 readers -
  • 6 Ways SMBs Can Take Better Advantage of Programmatic Ad Buying

    … of day.” (Jennifer Lum, Adelphic) 4. Don’t attempt a DIY approach. “To engage with the best technology vendors and utilize their tools most effectively, businesses need to either invest in the talent that can manage the complexity in-house or hire a full-service agency with the relationships, talent, and competencies to deliver the best results. Given…

    Stephanie Miles/ Street Fight- 15 readers -
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