Centro

    • Frankly Launches Audience Targeting Platform for Local Sales Teams

      Frankly Launches Audience Targeting Platform for Local Sales Teams July 24, 2017 by Stephanie Miles Leave a Comment Filed Under: News Local media companies — including newspaper, television, and radio publishers — are getting a new way to scale their digital campaigns and more precisely target audience segments this morning, as the team at Frankly has announced the launch of an audience exte.

      Stephanie Miles/ Street Fightin Social- 24 readers -
  • A Look at Social Video’s Big, Bright (and Somewhat Uncertain) Future

    …, too. As the top sports leagues and entertainment providers consider the best ways to maintain and grow their audiences, they’ll look to digital platforms for innovative ideas. Advertisers must be prepared to adjust with their transformation, whether that’s through social or premium content channels. Aubry Parks-Fried is senior manager of digital innovations, social and native at digital advertising and media management software provider Centro. Image courtesy of Shutterstock. …

    AllFacebookin Social Facebook Twitter- 36 readers -
  • 4 Approaches for Navigating Influencer Marketing in 2016

    … the ability to become his or her own publishing company. As marketers continue to refine their messages for a specific audience, they need to work with influencers who can educate their followers about their brand and help them sell to the right people. Aubry Parks-Fried is a senior manager of digital innovations, social, and native at Centro. Centro develops digital advertising and media management software to help advertisers streamline and scale digital campaigns. …

    Justin Lafferty/ AllTwitterin Social- 22 readers -
  • 6 Ways SMBs Can Take Better Advantage of Programmatic Ad Buying

    … of day.” (Jennifer Lum, Adelphic) 4. Don’t attempt a DIY approach. “To engage with the best technology vendors and utilize their tools most effectively, businesses need to either invest in the talent that can manage the complexity in-house or hire a full-service agency with the relationships, talent, and competencies to deliver the best results. Given…

    Stephanie Miles/ Street Fight- 16 readers -
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