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  • At Mobile Innovation Summit a Focus on Customer Experience and Paths to Purchase

    … Total digital commerce has more than doubled in the last five years, it shows no signs of stopping, and brands must address customer experience on mobile if they intend to grow in coming years. That was one takeaway from the Mobile Innovation Summit event in Denver, hosted by mobile shopping rewards company Ibotta. Mobile commerce experts who…

    Street Fight- 23 readers -
  • Frankly Launches Audience Targeting Platform for Local Sales Teams

    … at Frankly has announced the launch of an audience extension solution. The programmatic ad-buying platform, which includes digital content distribution and ad monetization technology, was designed to give local media sales teams a fighting chance as they look to diversify revenue and compete for ad dollars against larger publishers. Frankly’s complete…

    Stephanie Miles/ Street Fightin Social- 25 readers -
  • A Look at Social Video’s Big, Bright (and Somewhat Uncertain) Future

    … for their licensed and original programming. A massive bidding war could erupt once NFL and Major League Baseball television contracts go up for grabs. Six years is a long time in the digital world, and no one knows what Facebook’s valuation will be in 2022. But there’s little doubt that it will be a strong contender for such deals. Facebook provides free…

    AllFacebookin Social Facebook Twitter- 36 readers -
  • 4 Approaches for Navigating Influencer Marketing in 2016

    … or her individual stream. It makes sense why marketers are waking up to the power of these savvy personalities on Instagram and other social channels. Word of mouth has always been the most powerful form of marketing, and we’re seeing that on a much larger scale with the ease of content creation. Essentially, anyone with access to a smartphone has…

    Justin Lafferty/ AllTwitterin Social- 23 readers -
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