Centro

    • Snapchat’s Thrown Digital Advertising Against the Wall: Will It Stick?

      Admit it: You did not see Snapchat coming. Conceived and launched in 2011, the messaging service reached 10 million active users by the end of its first year and continued to grow at a rapid pace. It went from a simple messaging application to a full-blown social media app, quickly becoming the go-to social network for a large number of millennials.

      AllFacebookin Facebook Twitter- 9 readers -
  • 4 Approaches for Navigating Influencer Marketing in 2016

    … the ability to become his or her own publishing company. As marketers continue to refine their messages for a specific audience, they need to work with influencers who can educate their followers about their brand and help them sell to the right people. Aubry Parks-Fried is a senior manager of digital innovations, social, and native at Centro. Centro develops digital advertising and media management software to help advertisers streamline and scale digital campaigns. …

    Justin Lafferty/ AllTwitterin Social- 14 readers -
  • 6 Ways SMBs Can Take Better Advantage of Programmatic Ad Buying

    … with the big players,” explains Ratko Vidakovic, vice president of programmatic at Centro. “If used intelligently by combining efficient and effective tactics like hyperlocal mobile targeting, retargeting, and contextual targeting, great results can be achieved with a very modest investment.” Here are six strategies that small and medium-sized businesses…

    Stephanie Miles/ Street Fight- 12 readers -
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