Ceo Interviews

  • What is State of Mind Advertising Targeting?

    … What is your customer’s state of mind? Heather Vale of Performance Marketing Insider speaks with Ted Dhanik, President & CEO of engage:BDR. In this exclusive interview, the first of two parts, discover how engage:BDR has grown recently and what state-of-mind targeting is. This new combination of granular targeting allows you to get inside…

    Pace Lattin/ Performance Marketing Insiderin Affiliate- 15 readers -
  • Ashley Madison Hacked, All User Data Stolen

    … Share ! tweet The personal details of more than 37 million cheating spouses on the website Ashley Madison have been obtained by a hacker group that are threatening to release nude photos and sexual fantasies of the site’s clients unless the cheating website is shut down. Hackers were protesting the fact that Ashley Madison refuses to delete…

    Pace Lattin/ Performance Marketing Insiderin Affiliate- 22 readers -
  • Stop Overpaying with Facebook Advertising

    Share ! tweet Sponsored by Real Time Media Buying at engage:BDR As more advertisers run to Facebook for more prospective ad opportunities, the cost of ad space continues to increase at a rapid rate. It cannot be argued that many companies have gained wide audience reach and brand recognition through paid Facebook ad, but with the overwhelming amount of advertisers flocking ...

    Pace Lattin/ Performance Marketing Insider- 18 readers -
  • What does YTZ Do Exactly?

    … Share ! tweet Zee or Zed? Heather Vale of Performance Marketing Insider talks to Max Dennis from YTZ, a Canadian-based performance network. In this interview at Ad:Tech SF, discover how to pronounce the company name, what kind of inventory they purchase and why, how the platform originated, how the traffic is optimized, how they avoid fraud…

    Pace Lattin/ Performance Marketing Insiderin Affiliate- 14 readers -
  • How did W4 Make It?

    … Share ! tweet Heather Vale of Performance Marketing Insider speaks with Mason Wiley, Chief Marketing Officer for w4. In this interview at Ad:Tech SF, find out more about the performance-based ad network including what sets them apart from other ad networks, how they help you monetize better, why they’re selective about advertisers…

    Pace Lattin/ Performance Marketing Insiderin Affiliate How To's- 9 readers -
  • Log My Calls is now Convirza

    … Share ! tweet Why did Log My Calls convert to Convirza? Heather Vale of Performance Marketing Insider speaks with McKay Allen, Director of Content and Communications for Convirza, formerly Log My Calls. In this interview at Ad:Tech SF discover why they changed the name and branding, what services they offer to marketers, what a lead score…

    Pace Lattin/ Performance Marketing Insiderin Affiliate- 8 readers -
  • Performance Mobile Advertising with Eran Tal

    Share ! tweet What are the benefits of going “Only mobile… Only performance”? Heather Vale of Performance Marketing Insider talks with Eran Tal, Chairman of ClicksMob, at Ad:Tech SF. In this interview find out what the mobile performance network does, who they work with, what sets them apart from other ...

    Pace Lattin/ Performance Marketing Insider- 12 readers -
  • Why is Dr.Oz Going After Brian Hamilton?

    … Share ! tweet We’ve interviewed Brian Hamilton for several years about his business and what diet products are hot right now. However, he became famous most recently when “Dr.Oz” went after his company in exposes about their practices. They didn’t take it laying down and even responded in kind, showing that the accusations weren’t only false…

    Pace Lattin/ Performance Marketing Insiderin Affiliate- 33 readers -
  • What is Fyber SSP?

    … Share ! tweet Heather Vale of Performance Marketing Insider sat down with Evan Young, Junior Account Manager for Fyber, at Ad:Tech SF. In this interview, discover more about the SSP, including where the ads are displayed, why they focus on gaming platforms, what major publishers they deal with, why mobile performs better than desktop, what…

    Pace Lattin/ Performance Marketing Insiderin Affiliate- 12 readers -
  • Flexable CPA Offers with Gus Brito

    … Share ! tweet Heather Vale of Performance Marketing Insider speaks with Gus Brito, Director of Network Development for FlexOffers, at Ad:Tech SF. In this interview, discover what makes the affiliate network flexible, how long they’ve been in the business, what’s unique about their publishers, and what the benefits are of becoming either…

    Pace Lattin/ Performance Marketing Insiderin Affiliate- 7 readers -
  • Why Advertisers Need Better Publishers

    … Share ! tweet Better publishers mean better advertising results. Heather Vale of Performance Marketing Insider speaks with Lenny Kwan and Donna Hui, Publisher Development for engage:BDR. In this interview at Ad:Tech SF, discover what’s new with engage:BDR’s publishers, what kinds of publishers they deal with, what criteria they require from…

    Pace Lattin/ Performance Marketing Insider- 3 readers -
  • In-Banner Video Produces Positive ROI

    … Share ! tweet Heather Vale of Performance Marketing Insider speaks with Andy Dhanik, VP of Performance Advertising for engage:BDR. In this interview at Ad:Tech SF, discover what’s new with in-banner video advertising, how it works, and why it’s such a good investment. Hear some examples as to how much in-banner video increases CTR…

    Pace Lattin/ Performance Marketing Insider- 4 readers -
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