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By Mark Schaefer When I wrote about this idea of Content Shock — the idea that content marketing becomes less sustainable as a strategy as the amount of competitive content increase — I predicted that there would be new innovations in content forms. If we can’t achieve reach for our content organically, or at a reasonable cost, the market would find fresh new formats to get ...
The first interactive piece of content I worked on was a physics animation series for Paul Hewitt’s Conceptual Physics program back in 2005. It was my first job out of college, and I had absolutely no idea what I was doing. I was supposed to be a project manager, keeping everyone on track with deadlines, review rounds, and phone calls.
… VP of Marketing Ray Cheng shed light on those questions earlier this year, and the topic was so popular that we decided to create an interactive guide to the 10 questions you should ask your next content marketing vendor (with some help from our friends at Ceros). Enjoy, and if you want a downloadable PDF of these questions that you can send…