Certified Content Marketers

  • 4 Places Writers Leave Money on the Table

    Sales copy, web copy, de-jargonized annual reports, useful blog posts, engaging email newsletters, podcast scripts, ghost-written business books … when it comes to content that writers are paid money for these days, the list is long. But is no one knocking down your door asking for your expertise? Are prospects unaware of how you’re able to help them clearly and concisely co ...

    Copyblogger- 10 readers -
  • Profitable Writers Demonstrate How to Prosper from Your Words

    … If you aspire to make a comfortable income from your writing, you’ll find inspiration in the stories of the three people we’re featuring in today’s Certified Stories article. This group comes direct from our Certified Content Marketer page here on Copyblogger. You know what I liked best about their answers? That they were pleasantly surprised…

    Pamela Wilson/ Copybloggerin How To's- 12 readers -
  • The Writer Runs This Show [SlideShare]

    … exceptionally well. If they have the time, that is. Because the writer runs this show. Your words are the foundation of all online content The words you write form the foundation of all online content, whether those words become a blog post, podcast, or video. Check out our SlideShare dedicated to professional writers: WORD by Copyblogger: a new…

    Brian Clark/ Copyblogger- 24 readers -
  • 3 Unexpected Ways Writers Deliver Value (So They Can Charge More)

    … address below and you’ll be the first to hear about it. Find out when our Certified Content Marketer training program reopens: What are your value phases? Service providers become successful when they find ways to deliver value during every stage of communication — even the unglamorous ones like estimating the price of a new project…

    Pamela Wilson/ Copyblogger- 13 readers -
  • How to Write with Power and Authority, Even if You Feel Like a Nobody

    … make people click to read more. And authoritative blog posts motivate readers to implement your tips. How? Embrace your inner bossiness by using the imperative form and shorter sentences. For instance, read this paragraph aloud: Your job as a blogger is not simply to write tutorials that share tips, facts, and advice. A useful tip that’s…

    Copybloggerin Content- 17 readers -
  • Does Your Copy Pass the ‘Forehead Slap’ Test?

    … One of the most repeated rules of writing compelling copy is to stress benefits, not features. In other words, identify the underlying benefit that each feature of a product or service provides to the prospect, because that’s what will prompt the purchase. This is one rule that always applies, except when it doesn’t. We’ll look…

    Brian Clark/ Copybloggerin Content- 30 readers -
  • A Simple Way Out of Your Precarious Freelance Income Problem

    … themselves and their offerings, so that they can build profitable freelance writing businesses. And we’re opening the program soon. Drop your email address below and you’ll be the first to hear about it. Find out when our Certified Content Marketer training program reopens: Share your retainer tips in the comments If you have…

    Pamela Wilson/ Copyblogger- 14 readers -
  • Freelance Writers Share the Surprising Keys to Their Successful Careers

    …? We thought it was time to shine the light on these folks so you could learn from their journeys. And to find them, we didn’t have to go far: our Certified Content Marketer page is full of them. Welcome to our Certified Stories series, where we’ll share insights and tips from successful freelance writers. Here’s who’s joined us today: Terri…

    Pamela Wilson/ Copyblogger- 13 readers -
  • 5 Stress-Free Steps for Pricing Your Services

    … Pitches for Your Service Business And remember: Communicate price quotes to clients with confidence and don’t apologize for your prices. What’s your method for assessing a project and calculating your fee? Share in the comments below. Our Certified Content Marketer training program shows writers how to position and promote their writing…

    Beth Hayden/ Copyblogger- 15 readers -
  • How to Craft Winning Pitches for Your Service Business

    … to know before you accept a project? How do you assess, communicate, and manage expectations when running your business? Share in the comments below. Take your writing business to the next level with our Certified Content Marketer training If you’re interested in becoming a Certified Content Marketer, our Certified Content Marketer training…

    Stefanie Flaxman/ Copybloggerin Content How To's- 4 readers -
  • Are You Cheap or Are You Exceptional? How to Price Your Services

    … any business. Stick around: We’ll be delivering this series to you over the next couple of weeks. We want you to have the confidence, techniques, and tools you need to earn the most you can from the work you do. Some of our Certified Content Marketers have reported a little “problem” We’ve noticed lately that some of the writers we’ve certified…

    Pamela Wilson/ Copybloggerin Content- 16 readers -