Ces2017

  • Alexa killed it, and 4 other must-watch marketing trends from CES

    … and preheating the oven. Alexa’s abilities have also expanded to services. “She” can track flights through Kayak, order a bouquet through 1-800-Flowers or read the headlines through Digital Trends (a shameless plug, we know). These deep brand tie-ins could soon have implications for AI-enabled search engine marketing. Ask Alexa for nearby coffee shops…

    Digiday- 18 readers -
  • VR, AI and voice: Behind the hype at CES 2017

    … a full powerpoint presentation — a “proof of concept” to demonstrate how voice and AI will impact everything from medicine to day-to-day tasks at ad agencies. Even The Weather Channel hosted late-night food trucks to show off IBM’s Watson technology. “This year more than ever, physical shopping has blurred with digital experiences. Just look…

    Digiday- 23 readers -
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