Chad Politt

    • Content Marketing Definition

      50 Marketers Define Content Marketing Grounded in the Mad Men’s principles, content marketing doesn’t shout or push promotional messages. Content marketing takes it’s cue from David Ogilvy; it looks like editorial. Content marketing provides prospects, customers and the public with useful information. before, during or after purchase.

      Heidi Cohen/ Heidi Cohenin Content- 19 readers -
  • 2016 Content Marketing World Take-aways

    … plenty of other great tips about SEO. Editor’s note: Khoja is the consummate networker. Once she met you, she connected via more than one platform. (She was also the other half of Orendorff’s dynamic duo in content creation.) There’s a lesson here. Convince and Convert’s Jay Baer hit on the importance of creating content for your current customers…

    Heidi Cohen/ Heidi Cohenin Content- 15 readers -
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