Chad Pollitt

  • Why the sales funnel is alive and well and living on the web

    … By Chad Pollitt, {grow} Community Member Do a quick search for phrases around the death of the sales funnel. There’s article after article opining that the sales/marketing funnel is dead because the buyer’s journey is no longer linear. Makes sense, right? Ok, so let’s abandon the funnel since it’s dead. No way. You’d have to pry it out of my…

    {grow}in Content- 15 readers -
  • Content Shock is here. Now what?

    … About two years ago, I wrote a blog post called Content Shock: Why Content Marketing is not a sustainable strategy. And it looks like the idea may be showing up in measurable ways. The premise behind Content Shock is simple. In any human, natural, or economic system, when there is an overabundance of some commodity, and there is a limited…

    {grow}in Social Content- 23 readers -
  • The Midwest’s Best: CMI Presents Content Marketing World

    … Contributors at Content Marketing World Don’t miss your chance to see five Relevance contributors live at Content Marketing World. Here’s a breakdown of their sessions: Gini Dietrich Media Relations + Content = SEO (September 9, 10:45 am – 11:30 am) Do you want to build your search results, but don’t know where to start? Are you charged…

    Danielle Look/ Relevancein SEO Content- 18 readers -
  • Itching for INBOUND: The Talks We Can’t Wait to Hear

    … to drive qualified leads from your media relations efforts How to use content and guest blogging to increase your SEO What should go in your content map so you always have content ideas Chad Pollitt The Anatomy of Tomorrow’s Content Promotion Strategy Today (Wednesday September 9, 1:30 p.m.) The Internet is a crowded and noisy place for content…

    Danielle Look/ Relevance- 29 readers -
  • The line between Media and Brands is blurring fast

    …, their oligopoly on content distribution isn’t as strong as it once was. Why? One reason was introduced right here on {grow} last year – Content Shock. There are only 10 organic positions on the first page of most search engines and with online content publishing expected to grow 500 percent by 2020, there’s going to be a lot of content duking it out for those…

    {grow}- 3 readers -
  • 5 Reasons LinkedIn Has Lost Its Luster

    …. LinkedIn started pushing content on you LinkedIn Signal and LinkedIn Today were once great ways to discover interesting content. But now almost all I see in LinkedIn Pulse is content published on LinkedIn. Gone is the variety, the original content and the opportunity to discover new and interesting source. Chad Pollitt nailed the issue a year ago…

    Eric Wittlake/ {grow}in Social- 36 readers -
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