Chad Pollitt

  • Why the sales funnel is alive and well and living on the web

    … By Chad Pollitt, {grow} Community Member Do a quick search for phrases around the death of the sales funnel. There’s article after article opining that the sales/marketing funnel is dead because the buyer’s journey is no longer linear. Makes sense, right? Ok, so let’s abandon the funnel since it’s dead. No way. You’d have to pry it out of my…

    {grow}in Content- 12 readers -
  • Content Shock is here. Now what?

    … recently hosted Chad Pollitt on Blab and we discussed how his business, Relevance, is cutting through the content clutter with new strategies and research. Chad tells us: How to find an opportunistic content niche What distribution tactics are working today New forms of content promotion that might be on the horizon The unexpected impact mobile…

    {grow}in Social Content- 15 readers -
  • The Midwest’s Best: CMI Presents Content Marketing World

    …, right? We’ve already previewed INBOUND, but we’re just as excited about Content Marketing World in Cleveland. In fact, we think it’s one of the Midwest’s best digital marketing conferences. Here’s what they’re cooking up for 2015: Content Marketing World at a Glance With over 80 sessions covering content strategy, integration and measurement…

    Danielle Look/ Relevancein SEO Content- 14 readers -
  • Itching for INBOUND: The Talks We Can’t Wait to Hear

    … Published 1 min ago 47 A month can seem like an eternity when you’re waiting for something. In my experience, the best way to pass that time is to research and plan so that I’m ready to fully maximize whatever it is I’m waiting for—in this case, INBOUND 2015. Which is why I recently started studying the four-day event’s agenda. Did you…

    Danielle Look/ Relevance- 18 readers -
  • The line between Media and Brands is blurring fast

    … promotion, “The Content Promotion Manifesto.” The post The line between Media and Brands is blurring fast appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Beyond Content Shock: The defining trend of 2015 is content ignition What’s Your Content Cadence? The state of the nation on SEO, content strategy and earned media …

    {grow}- 2 readers -
  • 5 Reasons LinkedIn Has Lost Its Luster

    … By Eric Wittlake, {grow} Contributing Columnist Twitter may be my favorite social network, but LinkedIn was always the network I valued the most. LinkedIn is where I connected with colleagues, clients and business partners. I knew when they moved, when they were promoted and sometimes even what they were working on. In comparison…

    Eric Wittlake/ {grow}in Social- 32 readers -
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