Chad Pollitt

  • Why the sales funnel is alive and well and living on the web

    … By Chad Pollitt, {grow} Community Member Do a quick search for phrases around the death of the sales funnel. There’s article after article opining that the sales/marketing funnel is dead because the buyer’s journey is no longer linear. Makes sense, right? Ok, so let’s abandon the funnel since it’s dead. No way. You’d have to pry it out of my…

    {grow}in Content- 18 readers -
  • Content Shock is here. Now what?

    … technology may be having on social sharing metrics New pressures on content views and shares Insights on content sharing and distribution trends being dictated by Facebook, LinkedIn, and Google We are also joined on this video by Steve Rayson of BuzzSumo who provides his own take on Content Shock and how it is impacting even the best…

    {grow}in Social Content- 24 readers -
  • The Midwest’s Best: CMI Presents Content Marketing World

    … Marketing framework, Didner will take you through the process of creating and refining strategies to meet the challenges of scaling content across regions. A ‘how-to’ handout and step-by-step process will also be shared at the session. Arnie Kuenn Getting Organizational Buy-In for Content Marketing (September 9, 10:45 am – 11:30 am) In many…

    Danielle Look/ Relevancein SEO Content- 19 readers -
  • Itching for INBOUND: The Talks We Can’t Wait to Hear

    … to drive qualified leads from your media relations efforts How to use content and guest blogging to increase your SEO What should go in your content map so you always have content ideas Chad Pollitt The Anatomy of Tomorrow’s Content Promotion Strategy Today (Wednesday September 9, 1:30 p.m.) The Internet is a crowded and noisy place for content…

    Danielle Look/ Relevance- 35 readers -
  • The line between Media and Brands is blurring fast

    … by Chad Pollitt, {grow} Community Member To compete in the next few years, brands will have to act like media agencies. This is not a moral argument about the “separation of church and state” between the media and advertisers. On the contrary, I’m a content marketer so I subscribe to the prudent creation and promotion of valuable thought…

    {grow}- 4 readers -
  • 5 Reasons LinkedIn Has Lost Its Luster

    … By Eric Wittlake, {grow} Contributing Columnist Twitter may be my favorite social network, but LinkedIn was always the network I valued the most. LinkedIn is where I connected with colleagues, clients and business partners. I knew when they moved, when they were promoted and sometimes even what they were working on. In comparison…

    Eric Wittlake/ {grow}in Social- 40 readers -
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