Chad Pollitt

  • Why the sales funnel is alive and well and living on the web

    … By Chad Pollitt, {grow} Community Member Do a quick search for phrases around the death of the sales funnel. There’s article after article opining that the sales/marketing funnel is dead because the buyer’s journey is no longer linear. Makes sense, right? Ok, so let’s abandon the funnel since it’s dead. No way. You’d have to pry it out of my…

    {grow}in Content- 11 readers -
  • Content Shock is here. Now what?

    … mentioned your book Content Code and your blog post on content shock in my media literacy class today. What’s the first thing students do? Google it! One student was reading content shock while I was lecturing, and at one point he interrupts class with, “F#%&! We are screwed” … Which opened a whole new discussion! Are we all screwed…

    {grow}in Social Content- 14 readers -
  • The Midwest’s Best: CMI Presents Content Marketing World

    … of experts that live in the social content, PR and law space. Chad Pollitt Advanced Content Promotion Techniques—Paid & Unpaid (September 10, 2:45 pm – 3:30 pm) This presentation lays a foundation for content marketers to have successful and profitable campaigns in a short amount of time, while simultaneously building a lasting audience. It will look…

    Danielle Look/ Relevancein SEO Content- 13 readers -
  • Itching for INBOUND: The Talks We Can’t Wait to Hear

    … to drive qualified leads from your media relations efforts How to use content and guest blogging to increase your SEO What should go in your content map so you always have content ideas Chad Pollitt The Anatomy of Tomorrow’s Content Promotion Strategy Today (Wednesday September 9, 1:30 p.m.) The Internet is a crowded and noisy place for content…

    Danielle Look/ Relevance- 17 readers -
  • The line between Media and Brands is blurring fast

    …, their oligopoly on content distribution isn’t as strong as it once was. Why? One reason was introduced right here on {grow} last year – Content Shock. There are only 10 organic positions on the first page of most search engines and with online content publishing expected to grow 500 percent by 2020, there’s going to be a lot of content duking it out for those…

    {grow}- 2 readers -
  • 5 Reasons LinkedIn Has Lost Its Luster

    … By Eric Wittlake, {grow} Contributing Columnist Twitter may be my favorite social network, but LinkedIn was always the network I valued the most. LinkedIn is where I connected with colleagues, clients and business partners. I knew when they moved, when they were promoted and sometimes even what they were working on. In comparison…

    Eric Wittlake/ {grow}in Social- 30 readers -
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