Chad Pollitt

  • Why the sales funnel is alive and well and living on the web

    … and sales resources up-funnel. Most have chosen the latter and re-prioritized content. In this model content production is in equilibrium with the guard rails of the buyer’s journey. But still, consumers are free to move about the funnel however they wish. Implications Many brands, up until now, relied on inbound channels like search and social…

    {grow}in Content- 18 readers -
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