Chad Pollitt

  • Why the sales funnel is alive and well and living on the web

    … and sales resources up-funnel. Most have chosen the latter and re-prioritized content. In this model content production is in equilibrium with the guard rails of the buyer’s journey. But still, consumers are free to move about the funnel however they wish. Implications Many brands, up until now, relied on inbound channels like search and social…

    {grow}in Content- 14 readers -
  • Content Shock is here. Now what?

    … recently hosted Chad Pollitt on Blab and we discussed how his business, Relevance, is cutting through the content clutter with new strategies and research. Chad tells us: How to find an opportunistic content niche What distribution tactics are working today New forms of content promotion that might be on the horizon The unexpected impact mobile…

    {grow}in Social Content- 16 readers -
  • The Midwest’s Best: CMI Presents Content Marketing World

    … Marketing framework, Didner will take you through the process of creating and refining strategies to meet the challenges of scaling content across regions. A ‘how-to’ handout and step-by-step process will also be shared at the session. Arnie Kuenn Getting Organizational Buy-In for Content Marketing (September 9, 10:45 am – 11:30 am) In many…

    Danielle Look/ Relevancein SEO Content- 15 readers -
  • Itching for INBOUND: The Talks We Can’t Wait to Hear

    … Published 1 min ago 47 A month can seem like an eternity when you’re waiting for something. In my experience, the best way to pass that time is to research and plan so that I’m ready to fully maximize whatever it is I’m waiting for—in this case, INBOUND 2015. Which is why I recently started studying the four-day event’s agenda. Did you…

    Danielle Look/ Relevance- 22 readers -
  • The line between Media and Brands is blurring fast

    … by Chad Pollitt, {grow} Community Member To compete in the next few years, brands will have to act like media agencies. This is not a moral argument about the “separation of church and state” between the media and advertisers. On the contrary, I’m a content marketer so I subscribe to the prudent creation and promotion of valuable thought…

    {grow}- 2 readers -
  • 5 Reasons LinkedIn Has Lost Its Luster

    …. LinkedIn started pushing content on you LinkedIn Signal and LinkedIn Today were once great ways to discover interesting content. But now almost all I see in LinkedIn Pulse is content published on LinkedIn. Gone is the variety, the original content and the opportunity to discover new and interesting source. Chad Pollitt nailed the issue a year ago…

    Eric Wittlake/ {grow}in Social- 34 readers -
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