Chad White

  • A New Look at the Marketing Mix: Paid, Owned, Granted, Leased, Earned

    … Image via CreativeMarket.com The paid-owned-earned (POE) media model hasn’t kept up with the times. While it did a good job of describing traditional media, it has done a poor job of accommodating most digital channels, which have generally been stuffed awkwardly into the owned media bucket. We need new language and a new framework to describe…

    Convince and Convertin Social EMail- 15 readers -