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… a “big box” store. For computers and personal electronics 35% head to the “big box” store but 29% prefer to shop online. It’s also a close call for toys with 25% hitting a “big box” and 20% preferring to shop online. For clothing, shoes and smartphones, shoppers prefer a retail chain store. The only time online beats the bricks was in books with 43% of shoppers preferring a virtual store (cough *Amazon* cough). If you’d like more details, visit Harris Interactive online – showrooming is not an option. …
… when geolocations are incorrectly calculated. For businesses that like to “touch” their data a lot — either by uploading bulk files of multiple business locations in the case of large chain store companies, or small-to-medium businesses that simply take greater care in updating and customizing their online profiles — Google and other mapping…
…. The company’s blog post describes in detail the new offering from a slightly more technical perspective than I’m providing. But here is a summary of the benefits of the new platform and software stack: Remote beacon management in the cloud on a global basis Over-the-air firmware updates Global security including cloud-based authentication…
Last week YP announced a deal with Goodzer to integrate the latter company’s “hyperlocal product and service data, including descriptions, availability, and pricing” into YP’s local listings. The goal of the integration project, in the words of Goodzer CEO Mike Wilson, is to “make it easier for consumers to engage with local businesses.