Chain Store

Chain stores are retail outlets that share a brand and central management, and usually have standardized business methods and practices. Before considered a chain, stores must meet a litmus test; it must have more than 10 units in 2 or more distinct geographies under the same brand and have a central headquarters, otherwise it offers franchise contracts or is publicly traded.([1])These characteristics also apply to chain restaurants and some service-oriented chain businesses. In retail, dining, and many service categories, chain businesses have come to dominate the market in many parts of the world. A franchise retail establishment is one form of chain store.
Posts about Chain Store
  • Webroomers spend more than showroomers: so offline wins

    … a “big box” store. For computers and personal electronics 35% head to the “big box” store but 29% prefer to shop online. It’s also a close call for toys with 25% hitting a “big box” and 20% preferring to shop online. For clothing, shoes and smartphones, shoppers prefer a retail chain store. The only time online beats the bricks was in books with 43% of shoppers preferring a virtual store (cough *Amazon* cough). If you’d like more details, visit Harris Interactive online – showrooming is not an option. …

    Cynthia Boris/ Marketing Pilgrim- 8 readers -
  • Estimote Launches New Platform For Beacon Management At Scale

    … that includes developer SDKs, APIs and other tools to better enable developers and enterprises to deploy and manage beacons at scale. Think dozens of beacons per retail chain store and hundreds of stores — thousands and thousands of beacons. Estimote says that its new “flexible and extensible software allows remote configuration and management, enterprise…

    Greg Sterling/ Marketing Land- 6 readers -
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