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… Champs Sports, GameStop and Tiffany & Co. finished atop the Retail Index ranking for social media from Engagement Labs, and some of the names found toward the bottom of the list are quite surprising. Engagement Labs explained how it calculates its evalue scores in a press release: Brands are ranked by their evalue score, which…
Here’s what you missed while searching for content marketing conferences with a 24/7 open bar: I, Robot: How Marketing Automation Can Destroy Your Content Marketing Strategy Are you at risk for getting improperly seduced by the marketing automation? Justin Lambert reports: For anyone responsible for lead generation and nurturing, the idea of automating your marketing holds serious appeal.
… told in only six seconds and with tubes of moisturizer.) Burt’s Bees 6 seconds classic for the Vine app from Elie Rossetti-Serraino on Vimeo. Trident takes another approach by featuring famous Vine-ers in their videos: Adidas Originals and Champs Sports are also getting into the short story game, but they’re not using Vine. Instead, they’ve paired…