Chango

  • How Startups Hack Their Growth Through Content Marketing

    … of video: Just because a company has a lean budget doesn’t meant it has to abandon multimedia content. Sara Goldfarb, content marketing manager at AppNexus, pointed to cost-effective live streaming platforms like Periscope as a way to reach more people during events. And Puangladda explained how a few bedrock videos can go a long way towards…

    Jordan Teicher/ The Content Strategistin Content How To's- 23 readers -
  • 3 Ways to Incorporate Nostalgia in Marketing

    … in point: The visual web. Services like Instagram, Pinterest, and Snapchat let you instantly simulate the effect of film with nostalgically named filters. And since we process visuals much faster than text, images are an excellent medium to communicate value. And let’s face it; visual feeds are the current and the future of e-commerce discovery. It’s…

    Ben Plomion/ Convince and Convertin Social Content- 3 readers -
  • One Tech Stack To Rule Them All: Potential Programmatic Pitfalls

    … Agencies tend to pigeonhole programmatic vendors. Some vendors are used for specific goals such as prospecting, others for specific tactics (site retargeting, etc.), and still others for the third-party data they can provide. There's a certain logic to the approach. It makes it easier for agencies to keep things simple. Every vendor gets…

    Dax Hamman/ Marketing Landin Display- 27 readers -
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    In 2013, teenage attention-pit Snapchat turned down a $3 billion buyout offer from Facebook, which is only not an insane and arrogant decision if you’re going to reap so much profit that you’re eve...