Chango

  • How Startups Hack Their Growth Through Content Marketing

    … of Marketing Andrea Kayal has the freedom to make creative decisions, but she also stressed taking risks you can justify with data. Her advice? Experiment with fresh ways to generate leads and new business as you’re ramping up. If these risks lead to success, then it’s time to double-down on what worked to stay efficient as possible. At Chango (now Rubicon…

    Jordan Teicher/ The Content Strategistin Content How To's- 22 readers -
  • 3 Ways to Incorporate Nostalgia in Marketing

    … that you’d normally read on mobile, and turn it into a nice and nostalgic print form. Getting nostalgia right takes a bit of effort, and in some cases, a lot of expense, but it’s well worth the effort. Consumers are savvier, and they have lots of ways to shut off advertising. More than ever, marketing must be highly engaging and creative, otherwise it’s lost in the din. …

    Ben Plomion/ Convince and Convertin Social Content- 3 readers -
  • One Tech Stack To Rule Them All: Potential Programmatic Pitfalls

    … for such users, or should they fall back into the prospecting pool? When Site Retargeting Gets Better With Search Data As noted above, search retargeting is not a form of site retargeting. But site retargeting can still make use of search data. An advanced site retargeting campaign, known as programmatic site retargeting, looks at dozens…

    Dax Hamman/ Marketing Landin Display- 17 readers -
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