• How Startups Hack Their Growth Through Content Marketing

    … of Marketing Andrea Kayal has the freedom to make creative decisions, but she also stressed taking risks you can justify with data. Her advice? Experiment with fresh ways to generate leads and new business as you’re ramping up. If these risks lead to success, then it’s time to double-down on what worked to stay efficient as possible. At Chango (now Rubicon…

    Jordan Teicher/ The Content Strategistin Content How To's- 20 readers -
  • 3 Ways to Incorporate Nostalgia in Marketing

    … how we’re all attracted to new products. As a marketer, you can leverage this new form of content to promote your brand without pushing it down the consumer’s throat. Little Printer is a great combination of digital and nostalgia that we’re fond of here at Chango. Users control it with a phone or tablet, but its purpose is to print out something…

    Ben Plomion/ Convince and Convertin Social Content- 3 readers -
  • One Tech Stack To Rule Them All: Potential Programmatic Pitfalls

    … justified in relying on the multi-vendor approach to programmatic if there weren't a good alternative. But, in fact, a number of providers — Google, Adobe, IBM, Oracle, and my own employer, Chango — either have complete platforms or are working toward building platforms that can handle all of a brand's goals and tactics with one coherent strategy…

    Dax Hamman/ Marketing Landin Display- 11 readers -
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