Chango

  • How Startups Hack Their Growth Through Content Marketing

    … campaign. On email: All of the panelists touched on the importance of email newsletters, particularly for startups that don’t have huge budgets to spend on paid distribution. The ability to marry content to distribution can lead to tremendous organic growth. As Contently Editor-in-Chief Joe Lazauskas put it: “Email is the new homepage.” On the power…

    Jordan Teicher/ The Content Strategistin Content How To's- 21 readers -
  • 3 Ways to Incorporate Nostalgia in Marketing

    … how we’re all attracted to new products. As a marketer, you can leverage this new form of content to promote your brand without pushing it down the consumer’s throat. Little Printer is a great combination of digital and nostalgia that we’re fond of here at Chango. Users control it with a phone or tablet, but its purpose is to print out something…

    Ben Plomion/ Convince and Convertin Social Content- 3 readers -
  • One Tech Stack To Rule Them All: Potential Programmatic Pitfalls

    … a nice little line item in an Excel spreadsheet. Everything looks nice and neat. But just because sticking vendors into tidy little boxes makes things more straightforward for the agency, it doesn't mean that's the best approach. The problem with pigeonholing vendors is that, if you're doing it right, programmatic marketing can't be broken down…

    Dax Hamman/ Marketing Landin Display- 14 readers -
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