• How Startups Hack Their Growth Through Content Marketing

    … of video: Just because a company has a lean budget doesn’t meant it has to abandon multimedia content. Sara Goldfarb, content marketing manager at AppNexus, pointed to cost-effective live streaming platforms like Periscope as a way to reach more people during events. And Puangladda explained how a few bedrock videos can go a long way towards…

    Jordan Teicher/ The Content Strategistin Content How To's- 22 readers -
  • 3 Ways to Incorporate Nostalgia in Marketing

    … how we’re all attracted to new products. As a marketer, you can leverage this new form of content to promote your brand without pushing it down the consumer’s throat. Little Printer is a great combination of digital and nostalgia that we’re fond of here at Chango. Users control it with a phone or tablet, but its purpose is to print out something…

    Ben Plomion/ Convince and Convertin Social Content- 3 readers -
  • One Tech Stack To Rule Them All: Potential Programmatic Pitfalls

    … justified in relying on the multi-vendor approach to programmatic if there weren't a good alternative. But, in fact, a number of providers — Google, Adobe, IBM, Oracle, and my own employer, Chango — either have complete platforms or are working toward building platforms that can handle all of a brand's goals and tactics with one coherent strategy…

    Dax Hamman/ Marketing Landin Display- 19 readers -
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