Chango

  • How Startups Hack Their Growth Through Content Marketing

    … of Marketing Andrea Kayal has the freedom to make creative decisions, but she also stressed taking risks you can justify with data. Her advice? Experiment with fresh ways to generate leads and new business as you’re ramping up. If these risks lead to success, then it’s time to double-down on what worked to stay efficient as possible. At Chango (now Rubicon…

    Jordan Teicher/ The Content Strategistin Content How To's- 23 readers -
  • 3 Ways to Incorporate Nostalgia in Marketing

    … in point: The visual web. Services like Instagram, Pinterest, and Snapchat let you instantly simulate the effect of film with nostalgically named filters. And since we process visuals much faster than text, images are an excellent medium to communicate value. And let’s face it; visual feeds are the current and the future of e-commerce discovery. It’s…

    Ben Plomion/ Convince and Convertin Social Content- 3 readers -
  • One Tech Stack To Rule Them All: Potential Programmatic Pitfalls

    … Agencies tend to pigeonhole programmatic vendors. Some vendors are used for specific goals such as prospecting, others for specific tactics (site retargeting, etc.), and still others for the third-party data they can provide. There's a certain logic to the approach. It makes it easier for agencies to keep things simple. Every vendor gets…

    Dax Hamman/ Marketing Landin Display- 34 readers -
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