Chango

  • How Startups Hack Their Growth Through Content Marketing

    … campaign. On email: All of the panelists touched on the importance of email newsletters, particularly for startups that don’t have huge budgets to spend on paid distribution. The ability to marry content to distribution can lead to tremendous organic growth. As Contently Editor-in-Chief Joe Lazauskas put it: “Email is the new homepage.” On the power…

    Jordan Teicher/ The Content Strategistin Content How To's- 23 readers -
  • 3 Ways to Incorporate Nostalgia in Marketing

    … how we’re all attracted to new products. As a marketer, you can leverage this new form of content to promote your brand without pushing it down the consumer’s throat. Little Printer is a great combination of digital and nostalgia that we’re fond of here at Chango. Users control it with a phone or tablet, but its purpose is to print out something…

    Ben Plomion/ Convince and Convertin Social Content- 3 readers -
  • One Tech Stack To Rule Them All: Potential Programmatic Pitfalls

    … justified in relying on the multi-vendor approach to programmatic if there weren't a good alternative. But, in fact, a number of providers — Google, Adobe, IBM, Oracle, and my own employer, Chango — either have complete platforms or are working toward building platforms that can handle all of a brand's goals and tactics with one coherent strategy…

    Dax Hamman/ Marketing Landin Display- 31 readers -
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