Channel

  • Google Analytics Campaign Tagging Disasters In The Wild: An Exposé

    … What’s not to love about learning from others’ mistakes in life? That’s what I aim to help you do in this post. I know I hit on campaign tagging and channels A LOT. Here are my resources to date: Campaign tagging guide Channels guide Post with guidance on how to tag social ads Post on customizing channel groups So you may be asking…

    Annie Cushing/ Annielytics- 8 readers -
  • Marketers, make sure you are not being list-bombed and blocked by Spamhaus

    … Here’s a new worry that digital marketers can add to their growing list: A recent spate of email list bombings has led international spam fighter Spamhaus to block IP addresses from a number of well-known email service providers (ESPs), including possibly yours. (See below for advice on what you can do.) And here’s the backstory: On Monday…

    Marketing Landin EMail- 12 readers -
  • New dashboard offers all the metrics from selected search and web analytical tools

    … An Austin, Texas-based startup is offering a new dashboard showing all the aggregate metrics from the APIs of selected search and web site analytical tools. Domain Level Metrics has released a beta of its tool for mining aggregated metrics. It currently provides all the API aggregate data, updated daily, from marketing analytics provider Moz…

    Marketing Land- 16 readers -
  • Lithium launches Reach, a Klout-informed social content marketing tool

    … or social channels, and suggests relevant trending topics, all of which is intended to specifically address the brand’s history, audience behavior, and target social networks. Here’s a screen from Reach: Lithium said that its early testing indicates Reach’s recommendations can lead to a 25 percent increase in engagement, and a 50 percent increase…

    Marketing Landin Content- 21 readers -
  • The death of the home page has been greatly exaggerated

    … Talk for more than a few minutes to content publishers, and they’ll often bemoan the fact that few visitors reach their sites through the home page anymore. The real action, they’ll say, is from “sidedoor” visits directly to a specific story, via a link shared by social media, texting, or email, or from a topic-centered search. This “death…

    Marketing Landin Google- 11 readers -
  • London buses test out the first consumer experience of the Physical Web

    … The Google-backed Physical Web is now operating in the physical world. UK-based mobile commerce provider Proxama, in partnership with out-of-home advertising firm Exterion Media, launched this month in London what they describe as “the world’s first deployment of a Physical Web consumer engagement experience.” Called MyStop, the project…

    Marketing Landin Google- 17 readers -
  • App data firm App Annie adds advertising analytics with AppScotch acquisition

    … pointed out, App Annie began to add usage and engagement data. Now, he told me, the AppScotch acquisition will allow an expansion into ad-focused analytics, so that it can answer questions about which creative approaches are most popular for app-related ads, which ad channels are being used, and similar queries. The AppScotch technology…

    Marketing Land- 17 readers -
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