Channel: Analytics

  • Enterprise Digital Analytics Platforms – New Market Intelligence Report

    … they are integrating multichannel marketing tactics and strategies. It includes recommended steps for choosing an digital analytics platform and profiles of vendors. It is based on original research conducted in June 2014. Jim Sterne, Founding President and Chairman of the Digital Analytics Association, served as advisory editor. Download now » Some…

    Search Engine Landin Social SEO- 3 readers -
  • Google Analytics Begins To Roll Out New Benchmark Reports

    Google Analytics announced today its new benchmark reports will be rolling out over the next few weeks, allowing users to compare their results to industry standard acquisition and engagement metrics. According to the announcement, users can select reports from among 1,600 industry categories, 1,250 markets and seven size-buckets, with metrics by channel, location, or device ...

    Amy Gesenhues/ Search Engine Land- 17 readers -
  • A Search Marketer’s Guide To Becoming An Excel Power User

    … Start here to fine-tune your marketing analytics skills using Microsoft Excel and similar functions in Google Spreadsheets to build custom reports and executive marketing dashboards. Plus, find tips to integrate your data from Google Analytics, Google Webmaster Tools, related APIs and other search marketing platforms into custom reporting…

    Search Engine Landin SEO- 36 readers -
  • Digital Analytics Checkup: How to Evaluate the Impact of Your Web Analytics Data – August 19th Webcast

    … Digital Marketing Depot presents "Digital Analytics Checkup: How to Evaluate the Impact of Your Web Analytics Data" on Tuesday, August 19th at 1 PM EDT. Jim Sterne of the Digital Analytics Association and Jenny Elliot of CrossView will explore which marketing metrics are essential, and how marketers can understand and use this data to maximize return. They'll also discuss what you need to measure to better attract, convert, and retain valuable customers. Registration is free at Digital Marketing Depot. …

    Search Engine Landin SEO- 15 readers -
  • Attract, Convert, Retain 2.0

    … The basic idea of lead generation has been the same thing for quite some time — and rightfully so, because it works. You attract a visitor to your site, convert them into a customer, then retain them for as long as possible (because it is cheaper to keep existing customers than get new ones). Unfortunately, this model is starting to show its…

    John Paul Mains/ Marketing Land- 17 readers -
  • SPONSOR MESSAGE: Live Webcast – Digital Analytics Checkup

    … Tuesday, August 19th join digital analytics expert Jim Sterne, eMetrics Summit, and Jenny Elliott of CrossView, as they discuss which marketing metrics are essential, and how marketers can analyze and use this data to maximize return.Attendees will learn about: The top issues in web analytics today, measuring what visitors are doing with your site content and tying data from visitors across devices for one single view. Analytics news and expert advice every Thursday. …

    Search Engine Landin SEO- 15 readers -
  • 5 Simple Steps For Defining Uber-KPIs For Multiple Objectives

    … Nowadays, marketing channels no longer map easily to a single objective. Display continues to evolve on all fronts, covering everything from premium inventory to highly-focused retargeting ads. With the addition of custom audiences and FBX, Facebook is becoming viable for direct response in addition to awareness and advocacy. Now even paid…

    Kohki Yamaguchi/ Marketing Landin Social- 21 readers -
  • Google Analytics Adds Bot & Spider Filtering

    … Looking for a cleaner count of traffic and activity on your website? Google Analytics has just announced the addition of bot and spider filtering. You'll find the new checkbox by going to the Admin panel and clicking "View Settings." The bot filtering option is near the bottom of the next screen right above Site Search Settings…

    Matt Mcgee/ Marketing Landin Google- 40 readers -
  • To Successfully Measure B2B Content Marketing, Get In The Friend Zone

    Although it's almost universally agreed upon that content marketing is necessary, no one can seem to agree on the right metrics to measure its success. The majority of marketers seem to fall into one of two equally flawed camps. The first is the "we've heard content marketing is good so we'll do a lot and call it brand awareness" category.

    Rachel Balik/ Marketing Land- 36 readers -
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