Channel: Analytics & Conversion

    • 4 ways you can improve your website conversion rate with SEO

      Efforts to drive more traffic and rank better on search engines sometimes seem to be in conflict with those for increasing conversion rates for your website. But, as improved user experience becomes a stronger criterion for search engines, search engine optimization and conversion rate optimization are becoming a complementary, multistep process in marketing your business.

      Marketing Landin SEO- 15 readers -
    • Google Analytics is adding a new home page

      There are more changes coming to the Google Analytics interface. Today, the company announced plans to give users a new home/landing page that’ll show right after login. The new home page will show a curated set of data from various reports, including real-time data, traffic sources, user location, devices used to visit your website and so forth.

      Matt Mcgee/ Marketing Landin Google- 22 readers -
    • A/B testing solution Google Optimize is out of beta and free for everyone

      Google’s A/B testing and content personalization solutions, Optimize and Optimize 360, are now out of beta. Google Optimize is now free for everyone and available in 180 countries. Google introduced Optimize 360 last spring as part of the new Google Analytics 360 Suite. The free version debuted in beta last fall, and the company says over 250,000 users had requested access.

      Ginny Marvin/ Marketing Landin Google- 22 readers -
  • Google Analytics 360 & the Move to Enterprise Analytics

    … As a digital marketer, odds are that you rely on digital analytics as a major part of your toolkit. With its massive adoption in the market, odds are also good that the tool you’re using is Google Analytics. But are you really getting the most out of your analytics platform? What’s more, have you outgrown it? Join our experts from Google…

    Marketing Landin Google- 25 readers -
  • 5 pragmatic — and powerful — places to improve CX right now

    … Philosophy abounds with variations on the notion that pretty good is actually pretty great. Aristotle found virtue in the middle ground between aesthetic and ethical extremes. Ralph Waldo Emerson advised “moderation in all things.” And we know how Goldilocks felt about finding something that was just right. But, still, it’s human nature to hold…

    Marketing Land- 15 readers -
  • Yes, I want to take care of your spam problem for you

    … It’s rare to find an easy way to significantly increase your conversion rate with a simple change. But today, I have just such a thing for you. Before I do, please click on the image below for me, so I can be sure you’re a human. Hmmm. You did that a little fast. Let’s make sure you’re really not a robot. Nope. Let’s try this: Good job…

    Brian Massey/ Marketing Land- 12 readers -
  • Self-serve analytics: Dream or reality?

    … Deriving consistent value from analytics is no simple thing. It’s common to focus on the technical challenges, and with good reason: Getting a robust, reliable deployment of analytics on your sites and apps is certainly a lot of work in and of itself. Over the years, the vast majority of the organizations I’ve worked with have had a vision…

    Marketing Land- 21 readers -
  • What is demand generation marketing?

    … then identify which tactics — white papers, webinars and so forth — you’ll employ to get the conversions you need. How marketing automation helps Marketing automation, like Act-On, is ready to help your demand generation scale. “How marketing automation helps is that you start looking at this less as generating leads and more as ‘how can I have an ongoing…

    Marketing Land- 25 readers -
  • 4 advanced targeting strategies for B2B marketers

    … The digital world gets noisier every day. That’s why it’s becoming more and more important in B2B marketing that we truly understand the multiple stakeholders that make up our target audience, their unique worldview, the specific problems they are trying to solve, and the impact they each are trying to make within their organizations. There…

    Marketing Land- 16 readers -
  • UTM tags + Facebook ads = awesome

    Last-click attribution marketers cringe when they think of Facebook Ads Manager’s reporting. The closest you can get to last-click attribution is one day after click. That’s simply not good enough when you’re used to Google Analytics holding your hand and showing you which source is creating conversions.

    Marketing Land- 15 readers -
  • What is brand marketing?

    … There is a lot of confusion around brand. It’s one of those words widely used but not widely understood. Is it just a logo, a color palette and a trendy sans serif font? Or is it bringing clarity to your offering and perception in the market? Just what is brand marketing? And can it be measured? What brand marketing is not is slapping your name…

    Marketing Landin Social- 23 readers -
  • Optimizely expands its experimentation platform to OTT TV

    … Optimizely is extending its “X” product line to support experiments in over-the-top (OTT) video with a new tool appropriately called Optimizely X OTT. It’s an expansion of what the company calls its “Experimentation Platform,” which was announced in September and saw Optimizely move beyond A/B testing for web and mobile. In Wednesday’s…

    Matt Mcgee/ Marketing Land- 15 readers -
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