Channel: Analytics & Conversion

    • Machine learning is marketing’s future

      When you hear “artificial intelligence” or “machine learning,” what comes to mind? A complicated technology that demands deep domain experience or a degree to use? This was once the way technology worked; only a select few had access. But innovation has a funny way of changing things. What might seem out of reach today can become widely accessible tomorrow — just look at the ...

      Marketing Land- 26 readers -
    • What is brand marketing?

      There is a lot of confusion around brand. It’s one of those words widely used but not widely understood. Is it just a logo, a color palette and a trendy sans serif font? Or is it bringing clarity to your offering and perception in the market? Just what is brand marketing? And can it be measured? What brand marketing is not is slapping your name and logo everywhere with the h ...

      Marketing Landin Social- 20 readers -
    • Google rolls out free Data Studio globally, improves filters & other features

      Google has now rolled out the free version of its reporting tool, Data Studio, globally and made several improvements to the tool, including filters and analytics segments. More dimensions and metrics are available from existing data connectors, such as AdWords campaign ID and keyword quality score, YouTube video title and DoubleClick Campaign Manager revenue and cross-environment conversions.

      Ginny Marvin/ Marketing Landin Google- 14 readers -
  • 4 advanced targeting strategies for B2B marketers

    … The digital world gets noisier every day. That’s why it’s becoming more and more important in B2B marketing that we truly understand the multiple stakeholders that make up our target audience, their unique worldview, the specific problems they are trying to solve, and the impact they each are trying to make within their organizations. There…

    Marketing Land- 12 readers -
  • UTM tags + Facebook ads = awesome

    … Facebook advertising and looking to create leads or sales but is struggling with understanding the real results you are creating, you’re not alone. All too many businesses put $100 to $200 into Facebook advertising for lead gen, see zero results and move on. In this article, you will learn three very specific tactics that are about to change your…

    Marketing Landin Social Facebook- 12 readers -
  • SimilarWeb now offers more granular metrics through Digital Insights

    … of report and report frequency. [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led…

    Marketing Land- 14 readers -
  • Optimizely expands its experimentation platform to OTT TV

    … Optimizely is extending its “X” product line to support experiments in over-the-top (OTT) video with a new tool appropriately called Optimizely X OTT. It’s an expansion of what the company calls its “Experimentation Platform,” which was announced in September and saw Optimizely move beyond A/B testing for web and mobile. In Wednesday’s…

    Matt Mcgee/ Marketing Land- 14 readers -
  • [Reminder] Live Webinar: Intro to Agile Marketing

    … and sponsored by Workfront. About The Author Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics -- from advertising to analytics, SEO and PPC campaign management tools to social media management software, e…

    Marketing Land- 13 readers -
  • Are you leveraging these underutilized Google Analytics features?

    … Comparison and Data Driven Attribution* reports to understand how your different campaigns are impacting the final conversions along the path to purchase. *GA360 only Enabling Google integrations Google Analytics is, of course, a Google product, and over the years, they’ve done a really good job of seamlessly integrating the tool across a host of other…

    David Booth/ Marketing Landin Google- 26 readers -
  • What distinguishes conversion optimization from good design?

    … Good design, the thinking goes, will naturally increase conversion rates. Will it? This is the “best practices” approach to optimization. It’s a practice that we stopped doing five years ago. A/B testing humbled us, demonstrating that what worked for one website often hurt another. Is conversion optimization necessary as a stand-alone industry…

    Brian Massey/ Marketing Land- 12 readers -
  • A 9-step guide to increase your landing page conversion rate

    … and cofounder of Invesp, a leading provider of conversion optimization software and services. In 2016, he is gearing up to launch his technology startup Figpii, a one-stop platform for everything related to conversion rate optimization. A recognized expert of marketing strategy, he has presented at marketing conferences across the globe. Khalid has been a frequent guest in key media .outlets, including CNN, BBC, SKY, France 24, MSNBC, New York Times, National Public Radio, and more. …

    Marketing Land- 18 readers -
  • Devices don’t buy products; people do

    … to the same person, thereby increasing our advertising value and informing our strategy. The challenge with this deterministic approach is that it’s oriented entirely around purchasing media with a specific company. Now it’s no longer the marketer’s customer, and you’re locked into buying media on their channel. Another approach is probabilistic…

    Marketing Land- 16 readers -
  • 5 A/B testing resolutions you should embrace in 2017

    …, “The best time to plant a tree was 20 years ago. The second best time is now.” So, don’t regret the time and traffic you lost — start now and let A/B testing bring you plentiful conversions in 2017! About The Author Zarget is an 'all-in-one' conversion rate optimization software. It offers a suite of analytics tools that help observe, track…

    Marketing Land- 14 readers -
  • Google Data Studio removes 5 free reports limitation

    … If you’ve been using the free version of Google Data Studio and run up against the limit of five reports per account, good news. All accounts can now create an unlimited number of reports in Data Studio. Google introduced a free version of its data visualization and reporting tool a couple of months after the launch of Google Analytics 360…

    Ginny Marvin/ Marketing Landin Google- 21 readers -
  • 9 studies for landing pages that work

    … and study’s.” When I say “Do a study,” I refer to the act of stopping during development and asking yourself, “Do we have any data to help with my current design decision? If not, could we collect some?” Some studies may only require a quick peek at your analytics. Others may require that you collect some data and may take days or weeks. All…

    Brian Massey/ Marketing Land- 15 readers -
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