Channel: Analytics & Conversion

    • Voice is an important new channel for brands to measure, but not in a silo

      Despite all the advancements we’ve seen in computing, the way consumers interact with their devices and the internet has remained somewhat static. The keyboard gave way to touchscreens, but we’ve consistently relied on touch as the primary interface. This is poised to change in a dramatic way, however, as voice technology — one of the natural forms of human communication — be ...

      Marketing Land- 12 readers -
    • Put your value proposition to the test

      When optimizing a website, one of the best places to start is the value proposition. This is the combination of words and images that tell your visitors why they are in the right place and why they should continue exploring on your site. The value proposition changes depending on the kind of page you’re working on. For a home page, the value proposition will include: What you offer.

      Brian Massey/ Marketing Land- 13 readers -
  • Identifying top analytics talent in a competitive environment

    … One of the biggest challenges of working in the digital marketing analytics field is finding quality talent. Much of what we do day-to-day still isn’t taught in universities. Standards for credentials are generally low, so most certifications don’t carry much authority. As an industry, we’ve scarcely agreed on what to call anything, so it’s…

    Marketing Land- 23 readers -
  • How to ask survey questions of liars and pretenders

    …, asking a prospect if they’re interested in participating in a survey. But this sort of thing may impact your conversion rates and derail a buyer. One technique we’ve used at our company is a “Thank you page” survey. This catches qualified participants after they’ve purchased. Our favorite question is: “What almost kept you from buying today?” We…

    Brian Massey/ Marketing Landin How To's- 13 readers -
  • How to inject urgency into your product pages

    … There are many powerful ways to influence your customers and heighten your conversions, but one of the most effective methods is instilling urgency. If you can successfully inject urgency into your sales-oriented content, including your product pages, you’ll have a much greater chance of increasing your conversion rates. Urgency and its cousin…

    Ben Jacobson/ Marketing Landin How To's- 27 readers -
  • AppsFlyer makes its attribution data more transparent

    … Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked…

    Marketing Land- 25 readers -
  • Tobii Pro now invisibly tracks users’ eyes in VR

    … A combined image, showing attention spots where a VR wearer might be looking in a virtual grocery store. Virtual reality is just beginning to develop the kinds of analytical tools that help marketers determine what works. This week, eye-tracking research firm Tobii added another tool — one that invisibly tracks users’ visual attention…

    Marketing Land- 19 readers -
  • Questions are the center of great websites

    … time. Do 15 minutes of meditation or a half-hour of yoga, and then ponder your “I wonder” questions before jumping to “I think.” For example, the conversion optimization industry is maturing, and at one point, we thought it might be time for a more corporate (i.e., boring) approach for our website. Our “quirky” website performed well for several…

    Brian Massey/ Marketing Land- 19 readers -
  • Two social media attribution models to use instead of last-touch

    … social channels. You can decide which approach will work best for your particular situation. The single-touch model The days of referring to social media efforts as strict awareness marketing are long gone. Between promotional posts, blatant CTAs and paid advertising, businesses use their social channels to drive leads and purchases every day. So…

    Marketing Landin Social- 16 readers -
  • Segment can now track users across sites without third-party cookies

    … Apologies in advance for the mixed metaphor, but third-party cookies are rapidly becoming black sheep. So data connection service Segment is out with a new solution to help brands avoid third-party cookies as they track users between multiple sites. This week, Apple announced refinements to the way its Safari browser treats third-party cookies…

    Marketing Land- 15 readers -
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