Channel: Analytics & Conversion

    • How AI is disrupting major industries

      Advances in artificial intelligence tend to provoke polarizing reactions for most people. One, a dystopian anxiety where humans huddle in fear of their metallic overlords. Or two, a utopian futurist society where humans are freed from mundane labor and complex challenges are solved by machines. Wherever you fall on the AI anxiety spectrum, the fundamental truth is that we a ...

      Marketing Landin How To's- 23 readers -
    • Questions are the center of great websites

      Questions get a bad rap. Everyone is so obsessed with answers. We fawn over people who are smart, who have all the answers. You know who has all the answers? Robots have all the answers. Like Skynet. In the “Terminator” movies, the robots’ answer was to get rid of humans. Answers have had their day.

      Brian Massey/ Marketing Land- 16 readers -
    • Two social media attribution models to use instead of last-touch

      Have you been looking for the best way to measure the effectiveness of each of your social media channels? Do you want to learn how you can pick an effective social media attribution model for your business? In this article, I’ll describe the three different social media attribution models and how each one uniquely measures the success of your social channels.

      Marketing Landin Social- 13 readers -
  • Tobii Pro now invisibly tracks users’ eyes in VR

    … A combined image, showing attention spots where a VR wearer might be looking in a virtual grocery store. Virtual reality is just beginning to develop the kinds of analytical tools that help marketers determine what works. This week, eye-tracking research firm Tobii added another tool — one that invisibly tracks users’ visual attention…

    Marketing Land- 16 readers -
  • Segment can now track users across sites without third-party cookies

    … — block them by default, as do some ad blockers and other browsers. While 60 to 70 percent seems like a pretty decent sample, Reinhardt says it can be a “biased sample” because it excludes, for example, Safari users or users of ad blockers. [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing technology…

    Marketing Land- 14 readers -
  • How to track conversions like a pro

    … software to pull this off. You can use the Google Analytics goals to help you track conversions on your site. Below are three simple conversion goals you can track that will give you powerful insights into how your users are interacting with your website. 1. URL destination In this type of conversion, you are tracking when a user lands on a specific page…

    Search Engine Landin SEO Google How To's- 11 readers -
  • How to create remarkable offers and increase your conversion rate

    … Boosting your conversion rate isn’t as easy as simply running some A/B tests or changing the copy on your landing page, hoping for a bump in conversions. Sure, that’s easy to do now, with web design tools for all experience levels and testing tools that empower marketers to dive into every aspect of their analytics. Maximizing your conversion…

    Marketing Landin How To's- 13 readers -
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