Channel: Analytics & Conversion

  • Live Chat Best Practices for Conversion Rate Optimization

    …As many as three-quarters of website visitors abandon their shopping carts, and nearly 50 percent bounce from your site. Wouldn’t it be great if you could “read” your website visitors’ body language while they are browsing – and better understand which visitors to profitably engage with... Please visit Marketing Land for the full article…

    Marketing Land- 23 readers -
  • Achieve big testing wins by analyzing results by device type

    …, the user experience for a website can be radically different for each of these devices. Running a test without considering and analyzing results specific to each device type can lead to erroneous conclusions, resulting in poor decisions that could have a potentially disastrous impact on conversion rates. Understand test results by device type Many…

    Marketing Land- 17 readers -
  • Live Chat Best Practices for Conversion Rate Optimization

    …? On September 19, join our e-commerce and conversion optimization experts as they explain how you can read your visitors’ intent signals — accurately and instantly — to optimize website conversion. They’ll explore how live chat can increase visitor engagement and sales, and how you can determine which site visitors need a real person to give them a helping…

    Marketing Land- 15 readers -
  • Put your value proposition to the test

    … to do so. A lot of designers fancy having your web pages contain a bold image at the top of the page, or the “hero shot.” This technique is used in a knee-jerk way, but it has roots in direct mail marketing. Direct marketer Frank Johnson was able to increase response rates by adding a box at the top of a mailer — now called the Johnson Box…

    Brian Massey/ Marketing Land- 16 readers -
  • Voice is an important new channel for brands to measure, but not in a silo

    … to be canned. No matter what, the data will be the guiding light. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author As senior director of product management for Adobe’s Analytics, Chris Wareham directs the teams responsible for driving…

    Marketing Land- 13 readers -
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