Channel Attribution

  • We’ve Lost 17% of Our Social Traffic in the Last 12 Months, but…

    … that Mark Schaefer’s content shock concept is likely to blame. The logic here seems reasonable and the idea behind content shock is simple enough: There are only so many people on the planet connected to the Internet and only so much content they can consume in a 24 hour period. While at the same time, the amount of content produced and published…

    Chad Pollitt/ Relevancein Social- 20 readers -
  • Beyond the Bread and Butter of Digital Marketing Metrics

    … traffic. But just like the information regarding which channel is performing the most successfully, we can often see results of our work in this area – particularly when it comes to larger content creation and distribution activities. While such activities are conducted to build link equity into the domain, positive results in the Referrals section…

    Relevancein Social SEO Content- 26 readers -
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