Channel Attribution

  • We’ve Lost 17% of Our Social Traffic in the Last 12 Months, but…

    … be an attribution error The 72 percent drop in Google+ traffic seems reasonable without having done anything “wrong” We’re drowning in crap content Facebook/Twitter ads are super important Organic social is a hamster wheel Add in content shock and the ratcheting down of organic social visibility by the social networks and there’s potentially a lot…

    Chad Pollitt/ Relevancein Social- 20 readers -
  • Beyond the Bread and Butter of Digital Marketing Metrics

    …; attribution. As we’re focusing on the remit of digital marketing, it’s natural to ignore how the other channels are performing and – even more importantly – compare how they are doing against the organic channel. This comparison could be the perfect tool for strengthening the case of your digital marketing strategy even further, as the example below…

    Relevancein Social SEO Content- 24 readers -