Channel Attribution

  • We’ve Lost 17% of Our Social Traffic in the Last 12 Months, but…

    … This title is of course reminiscent of the now famous Buffer article recently published entitled “We’ve Lost Nearly Half Our Social Referral Traffic in the Last 12 Months.” You read that right; Buffer lost nearly 50 percent of their social traffic, year-over-year. How could this be? What’s happening out there in social land? The article opines…

    Chad Pollitt/ Relevancein Social- 24 readers -
  • Beyond the Bread and Butter of Digital Marketing Metrics

    …; attribution. As we’re focusing on the remit of digital marketing, it’s natural to ignore how the other channels are performing and – even more importantly – compare how they are doing against the organic channel. This comparison could be the perfect tool for strengthening the case of your digital marketing strategy even further, as the example below…

    Relevancein Social SEO Content- 37 readers -