Channel Attribution

  • We’ve Lost 17% of Our Social Traffic in the Last 12 Months, but…

    … be an attribution error The 72 percent drop in Google+ traffic seems reasonable without having done anything “wrong” We’re drowning in crap content Facebook/Twitter ads are super important Organic social is a hamster wheel Add in content shock and the ratcheting down of organic social visibility by the social networks and there’s potentially a lot…

    Chad Pollitt/ Relevancein Social- 25 readers -
  • Beyond the Bread and Butter of Digital Marketing Metrics

    … period in Google Webmaster Tools decreases, then you know the strategy is working even better. 2. Google Webmaster Tools In the aftermath of Google lumping all keyword data into ‘not provided’, Webmaster Tools has become a vital tool in determining the success of a digital marketing strategy thanks to its Search Queries and Links to Your Site…

    Relevancein Social SEO Content- 45 readers -
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