Channel: Cmo Zone

  • 10 skills genius online marketers have

    … In the online marketing world, there’s no bell curve. There’s a sharp, exponential growth curve in terms of marketing success. The majority of online marketing tactics, especially those relegated to the inbound field (e.g., content and social media marketing) see a lukewarm return, while a handful of truly exemplary efforts end up going viral…

    Jayson Demers/ Marketing Land- 4 readers -
  • There’s a silent killer in your sales pipeline. Do you know how to stop it?

    … Your sales pipeline is in danger. Whether you know it or not, there’s something lurking in the shadows that threatens to bring the whole thing down — one lost deal at a time. It’s something your team can’t possibly face alone, no matter how much marketing, nurturing or social selling you hurl at it. Its name is F-E-A-R, and your customers…

    Marketing Landin How To's- 7 readers -
  • Three big, long-term predictions for the future of martech

    … From within the whirlwind of working day to day in one of the fastest-moving industries around, it can often be hard to step back and take a good look at where we might be going over the long term. But catching our breath and thinking about how to navigate a path into the future is exactly what’s needed to guide the most successful…

    David Booth/ Marketing Land- 5 readers -
  • 7 marketing gimmicks that could damage your brand

    … What’s the difference between a gimmick and a strategy? Honestly, not much. The difference is semantic, and I’m not here to argue about the differences. I’m here to argue that some marketing tactics rely on carefully thought-out strategies that guide users to your brand and help them make informed buying decisions, and others are meant…

    Marketing Land- 9 readers -
  • Is the Verizon-Yahoo deal going south?

    … Verizon is reportedly going to declare the massive Yahoo data breach as a “material” event. If so, it has the potential to kill the deal. It’s also possible Verizon is using this threat as a way to extract price concessions from Yahoo. According to the New York Post, Verizon is seeking a $1 billion discount on the price it agreed to pay…

    Greg Sterling/ Marketing Land- 8 readers -
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