Channel: Cmo Zone

  • Organizing for Martech: Re-examining modern marketing

    … Many organizations are struggling to optimize their staffing and skills to compete in a rapidly changing marketing world. What worked yesterday in marketing and technology may not work today – or tomorrow. With the rapid infusion of technology into the marketing organization, tensions between marketing and IT are inevitable. How do you…

    Marketing Land- 17 readers -
  • Attend MarTech at the lowest price possible. Register now!

    … The excitement in today’s software driven world is in the entanglement of marketing, technology and management. And we’ll unleash the power, possibilities and passion of the marketing technology community at MarTech October 2-4 in Boston. I’m humbled by the incredible cast of speakers who have agreed to participate; each a bona fide superstar…

    Scott Brinker/ Marketing Land- 11 readers -
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