Channel: Cmo Zone

    • Amazon controls 70% of digital assistant device market [eMarketer]

      Amazon Echo, housing the Alexa intelligent agent According to a new analysis and forecast from eMarketer, Amazon owns 70 percent of the “Voice-Enabled Speaker Market.” The firm says that more than 35 million people in the US will use one of these stand-alone devices at least monthly in 2017. More broadly, 60 million in the US will use digital assistants on any device, incl ...

      Greg Sterling/ Marketing Land- 22 readers -
    • AI at the core. Humans at the helm.

      Any marketer will tell you that applying AI to Marketing is a hot trend right now and has the potential to disrupt the industry. Just last week, Oracle announced that it is delivering artificial intelligence across its customer experience cloud. Oracle’s announcement follows a long line of press releases from major marketing clouds such as Salesforce, IBM and Adobe.

      Marketing Land- 20 readers -
  • Marketing Day: Facebook news, AMP ads & CRO tools coming to AdWords

    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Crafting a successful holistic search approach May 25, 2017 by David Freeman Columnist David Freeman believes that integrating paid and organic search into a single holistic search strategy can increase efficiency and help marketers ...

    Amy Gesenhues/ Marketing Land- 12 readers -
  • Behind the scenes of the Martech 5000 Landscape [Podcast]

    … It’s no secret that the martech industry is growing like crazy. Just look at how Scott Brinker’s annual martech landscape infographic has grown over the years — the evidence is undeniable. There are now about 5,000 company logos organized into categories like Social Media Marketing & Monitoring, Mobile Marketing, Dashboards & Data…

    Matt Mcgee/ Marketing Land- 15 readers -
  • MarTech is coming! MarTech is coming! To Boston Oct. 2-4

    … Earlier this month, we wrapped up the West Coast edition of MarTech. The conference kicked off with the Stackies, an awards ceremony celebrating exceptional illustrations of marketing technology stacks from companies like Microsoft, Cisco and many more. I also unveiled the 2017 edition of the Marketing Technology Landscape, which now includes…

    Scott Brinker/ Marketing Land- 12 readers -
  • The big SMX Advanced preview

    … Search Engine Land’s always sold-out SMX Advanced, the only search marketing conference designed exclusively for experienced search marketers, returns to Seattle June 12-14. Keep reading to find out what’s in store this year. Then register; fewer than 200 spots are left! New trends, new opportunities and new challenges Change is constant…

    Chris Sherman/ Marketing Landin Paid Search SEO- 12 readers -
    Earlier about the same topic:
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