Channel: Cmo Zone

    • The rise of retention marketing as a strategic priority in 2017

      It’s no longer a secret that nurturing existing customers is important to the long-term financial success of business-to-business (B2B) companies. That’s because by now everyone is aware that it costs considerably more to acquire a new customer than to keep an existing one. It should come as no surprise, then, that retention marketing is moving up the priority ladder in the ...

      Marketing Land- 21 readers -
    • 5 undeniable signs your competition is beating you online

      Competition is the essence of capitalism. That’s great news for consumers. It means that companies will bend over backward to win their business. It’s not such great news for entrepreneurs, though. They have to stay vigilant to make sure they aren’t losing market share to peers in their industry.

      Marketing Land- 19 readers -
  • CMO audit series Part 1: Customer journey — the greatest strategic need

    … Our CMO audit series is based on what we see as the six true drivers of growth in today’s marketing landscape: customer journey, technology, growth channels, user experience, devices and analytics. Without a true understanding of the first one — a customer’s journey — marketing growth is severely hindered, even if a business nails the other…

    Marketing Land- 12 readers -
  • You’ll love the SMX West speaker lineup

    … Speakers make the conference. And with over 100 experts presenting, sharing and networking, you’re going to love meeting them at SMX West! Join us for 3 days of actionable tactics from SEO, SEM and conversion optimization experts. You’ll leave a more educated, inspired and creative marketer; we guarantee it. Actionable tactics SMX features…

    Marketing Land- 10 readers -
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  • 179 reasons to attend MarTech San Francisco – rates increase next week!

    … Marketing technology is growing rapidly and the magnitude of the next MarTech conference (San Francisco, May 9-11) keeps pace. This event is doubling in size from just one year ago to provide you with the insights, intelligence and strategies to drive your digital transformation and improve your customer experiences! The range of expert…

    Marketing Land- 13 readers -
  • 4 ways to grow your return on personalization

    … experiences. However personalization is used, one thing is clear: Brands that aren’t maximizing their personalization efforts are in danger of falling behind in their marketing strategies. Below are four tips for improving personalized marketing for your company, whether your strategy is just getting off the ground or slowly growing by starting…

    Marketing Land- 16 readers -
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