Channel: Cmo Zone

  • People: The Achilles’ heel of online marketers

    … a look at HubSpot’s “State of Inbound” report: 65 percent of online marketers say that “generating traffic and leads” is one of their top marketing challenges; 43 percent say “proving the ROI of our marketing activities”; 28 percent have trouble “securing enough budget.” Clearly, online marketing is very numbers-oriented. Now, I’m a numbers guy…

    Marketing Land- 11 readers -
  • CMO audit series, Part 2: Untangling the web of mobile technology

    This CMO audit series sets out to provide insight into the six most significant growth drivers in marketing: customer journey, marketing technology, growth channel mix, user experience, devices and analytics. (If you didn’t catch Part 1, on the customer journey, catch up now.) Today’s post will focus on technology.

    Marketing Land- 14 readers -
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