Channel: Cmo Zone

  • Marketing Day: Super Bowl ads, Adobe Marketing Cloud updates & more

    … Attend Our Conferences March 21-23, 2017: SMX West June 2017: SMX Advanced October 24-26, 2017: SMX East Learn More About Our SMX Events Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: May 9-11, 2017: MarTech San Francisco October 2-4, 2017: MarTech Boston …

    Amy Gesenhues/ Marketing Land- 11 readers -
  • 6 best practices for building a developer community

    … Developers have a reputation among marketers as a tough audience, as we’ve mentioned a time or two before. It’s very true that reaching them through marketing entails unique approaches. In past columns, I’ve gone into the ways a marketer should use content to engage developers, and how important the right attitude and empathy are to creating…

    Marketing Land- 10 readers -
  • Super Bowl LI advertisers: Here are the brands gearing-up for game day

    … With less than a month before Super Bowl LI’s kick-off, brands are gearing up to take the field in hopes their campaigns will have a lasting effect on their advertising goals throughout the rest of 2017. Today, Intel released a 30-second spot scheduled to air during Fox’s Super Bowl broadcast on Sunday, February 5th. The ad features NFL MVP Tom…

    Amy Gesenhues/ Marketing Land- 12 readers -
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