Channel: Cmo Zone

    • Amazon Alexa surpasses 10,000 skills

      Amazon has announced another Alexa-related milestone: more than 10,000 skills are now available. (A “skill” is Alexa’s equivalent of a mobile app.) The skill that helped Alexa reach 10,000 is a musical game called Beat the Intro, which invites players to guess song titles based just on the opening bars of music before the singing starts.

      Matt Mcgee/ Marketing Land- 28 readers -
    • What makes people love the brands they love?

      In today’s consumer-driven world, there’s an onslaught of competing products that have identical features but differing brand names. As someone who actively toes the line between consumer and marketer, I can’t help but wonder what it is that makes us love some brands; why are we so loyal to some but not others? I recently read an article in the Harvard Business Review that d ...

      Marketing Land- 21 readers -
  • Marketing Day: Hootsuite news, Prime Now on Alexa & more

    … Attend Our Conferences March 21-23, 2017: SMX West June 2017: SMX Advanced October 24-26, 2017: SMX East Learn More About Our SMX Events Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: May 9-11, 2017: MarTech San Francisco October 2-4, 2017: MarTech Boston…

    Amy Gesenhues/ Marketing Land- 12 readers -
  • 4 reasons you should attend MarTech this May

    … Successful organizations repeat and improve upon what works. And while last year’s MarTech San Francisco was a hit, it’s our job to find ways to improve the experience and bring more value to attendees with every new show. Here are 4 reasons you should join us this May 9-11 in San Francisco: 1. Dramatically expanded program This year’s program…

    Scott Brinker/ Marketing Land- 12 readers -
  • Is your marketing career progressing as it should be?

    … where they can still make a difference but have less client interaction. Having said this, I strongly believe that putting yourself out there knowing that you will be out of your comfort zone is how you progress in your career. Challenging yourself is how you will advance. Senior account manager: 3–5 years The main difference that separates…

    Matt Umbro/ Marketing Land- 15 readers -
  • What is customer marketing?

    … marketing and customer success collide. At Act-On, we see this falling in the Expand (retention) phase of marketing, joining Brand (awareness) and Demand (acquisition). All three phases are important, and they feed into the success of the others. As a view into how some people think of marketing, Act-On is releasing a series of videos styled…

    Marketing Land- 17 readers -
  • How to Use Network Data to Turn Bad Inputs into Gold

    … If you think network data means gathering business cards at lunch, you’re in for a surprise. Today’s network data comes from data owners sharing their information to give everyone access to better data than any brand can assemble on its own. Join data experts David M. Raab and John Hurley as they describe how Radius and its clients built…

    Marketing Landin How To's- 21 readers -
  • 4 steps to ROI-positive marketing attribution in 90 days

    … Your marketing attribution solution should have positive ROI and start paying for itself within 90 days of implementation. This goal is both strategic and tactical. At a high level, you want to justify the cost of the system as soon as possible so that there is no question about value. From the marketing practitioner to the CMO, it needs…

    Marketing Land- 13 readers -
  • 4 things developers really wish every marketer understood

    … work tell me in their own words about their marketing experiences: the good, the bad and the ugly. When I asked in our internal and developer community Slack channels, I wasn’t disappointed. Here’s some of what I heard. I am not your nerd The first response I received when I asked what marketers should know about developers was very personal…

    Marketing Land- 14 readers -
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