Channel: Consumer

  • Digital Satisfaction Index shows that U.S. brands can gain if they champion Privacy

    … From the Digital Satisfaction Index Q4 report Note to brands in the U.S.: you can increase consumer satisfaction — and possibly your competitive position — by emphasizing privacy and data safety. That’s a key finding from the newest edition of the Digital Satisfaction Index (DSI), which was launched in July as a product of the Intent Lab…

    Marketing Land- 19 readers -
  • Revealing the marketing agenda for 2017

    … to many of us how crowded our lives have become. With an always-on customer mentality, we receive constant marketing messages across a number of channels and devices. Even personal communications span email, Skype, WhatsApp and iMessage — it’s common to be looking at your phone wondering where to find that message about dinner plans later that evening…

    Marketing Landin Social- 13 readers -
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