Channel: Consumer

  • Digital Satisfaction Index shows that U.S. brands can gain if they champion Privacy

    … From the Digital Satisfaction Index Q4 report Note to brands in the U.S.: you can increase consumer satisfaction — and possibly your competitive position — by emphasizing privacy and data safety. That’s a key finding from the newest edition of the Digital Satisfaction Index (DSI), which was launched in July as a product of the Intent Lab…

    Marketing Land- 18 readers -
  • Revealing the marketing agenda for 2017

    … The year 2016 has been an exciting one for marketers. Technology continues to infiltrate the industry to offer new and more efficient ways of getting in front of customers. Social sharing platforms like Instagram have implemented click-to-purchase buttons, Alexa and Cortana became a household names, and Snapchat Spectacles are the talk…

    Marketing Landin Social- 12 readers -
  • Report: Microsoft responds to Amazon Echo, Google Home with “HomeHub”

    … Home, which directly threaten that role. Amazon announced last week that over Black Friday weekend it sold “millions” of Alexa-powered units. About The Author Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog, Screenwerk, about connecting the dots between digital media and real-world consumer behavior. He is also VP of Strategy and Insights for the Local Search Association. Follow him on Twitter or find him at Google+. …

    Greg Sterling/ Search Engine Landin SEO Google- 8 readers -
Get the top posts daily into your mailbox!
2 Blogs about the topic

More from around the web