Channel: Content

    • Take back control of your content

      Are you losing control of your content? If you’re like the majority of marketers, you’re going to produce more content in 2017 — but feel less than confident about your content marketing operations. Join experts Arnie Kuenn, CEO at Vertical Measures, and Brian Kavanaugh, US marketing strategist at Bynder, as they explain how branding automation can empower your teams to effi ...

      Search Engine Landin SEO Content- 11 readers -
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  • Labor Day Google doodle marks holiday honoring the American workforce

    … Google has switched out its usual logo on the U.S. homepage with a Labor Day doodle honoring the American workforce. The artwork depicts men and women performing industrial trade work and includes a sharing icon. Clicking the doodle leads to a search for “Labor Day.” Labor Day, the first Monday in September, is a creation of the labor movement…

    Amy Gesenhues/ Search Engine Land- 10 readers -
  • ScribbleLive buys SEO platform Linkdex

    … platform with the purchase of Visually, and now it has announced the acquisition of London-based enterprise SEO platform Linkdex. The newest purchase, according to ScribbleLive, offers “the first major alignment of organic search and content marketing software.” Terms of the deal were not made public. [Read the full article on Marketing Land…

    Search Engine Landin SEO- 10 readers -
    Earlier about the same topic:
  • How And Why Content Marketing Works

    The term “content marketing” means different things to different people. I continually run into people who get the general idea, but they’re missing some of the fundamental pieces of how it works, and hence they don’t execute it as effectively as they should. The purpose of this post is to offer a primer on how to properly implement a content marketing plan.

    Eric Enge/ Search Engine Land- 67 readers -
  • SPONSOR MESSAGE: Content Creation Guide

    … efforts in generating ideas for relevant and effective content based on business goals and tracking success with 14 key content marketing KPIs. About The Author Search Engine Land is a daily publication and information site covering search engine industry news, plus SEO, PPC and search engine marketing tips, tactics and strategies. Special content features, site announcements and occasional sponsor messages are posted by Search Engine Land. (Some images used under license from…

    Search Engine Landin SEO Content- 7 readers -
  • Energize Your Content Strategy with Buyer Personas & Buyer Journeys – December 4 Webcast

    Killer content is only “killer” if you know your audience. Your content needs to relate to your buyers in meaningful and lasting ways. Join us Thursday, December 4th for this Digital Marketing Depot webcast with Bryan Eisenberg. He�ll discuss why it�s essential to develop the right buyer persona and buyer�s journey for your business, and how to integrate this with SEO and co ...

    Search Engine Land- 6 readers -
  • SPONSOR MESSAGE: Content Marketing & Link Building Together

    … Join us Tuesday, August 5th at 1:00 EDT (10:00 PDT) to hear Jon Ball, Page One Power's co-founder and CEO, discuss content marketing and its impact on link building. Attendees will learn why links are still relevant and how link building and content marketing work together. You'll also learn how to approach any link building project and create realistic link building strategies. …

    Search Engine Landin SEO Content- 2 readers -