Channel: Content

  • Are you a content hoarder? Maybe it’s time for a blog cleanup

    … it and should be reevaluated. HubSpot calls this hoarding-aversion strategy “historical optimization.” They’ve seen incredible improvement in their conversion rates and organic SEO rankings simply by optimizing their outdated blog posts. And you can do this, too — all without writing brand-new content! Less is sometimes more Right now, the web…

    Search Engine Landin SEO Content- 19 readers -
  • Take back control of your content

    … Are you losing control of your content? If you’re like the majority of marketers, you’re going to produce more content in 2017 — but feel less than confident about your content marketing operations. Join experts Arnie Kuenn, CEO at Vertical Measures, and Brian Kavanaugh, US marketing strategist at Bynder, as they explain how branding…

    Search Engine Landin SEO Content- 15 readers -
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  • Labor Day Google doodle marks holiday honoring the American workforce

    … Google has switched out its usual logo on the U.S. homepage with a Labor Day doodle honoring the American workforce. The artwork depicts men and women performing industrial trade work and includes a sharing icon. Clicking the doodle leads to a search for “Labor Day.” Labor Day, the first Monday in September, is a creation of the labor movement…

    Amy Gesenhues/ Search Engine Land- 21 readers -
  • ScribbleLive buys SEO platform Linkdex

    … Content marketing has one goal: show a potential customer the most useful branded content, at the right time. Step by step, Toronto-based content marketing platform ScribbleLive is building and acquiring the tools for a complete ecosystem to reach that goal. In January, for instance, it added a content creation marketplace to its data-driven…

    Search Engine Landin SEO- 17 readers -
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