Channel: Content

  • Take back control of your content

    … Are you losing control of your content? If you’re like the majority of marketers, you’re going to produce more content in 2017 — but feel less than confident about your content marketing operations. Join experts Arnie Kuenn, CEO at Vertical Measures, and Brian Kavanaugh, US marketing strategist at Bynder, as they explain how branding…

    Search Engine Landin SEO Content- 14 readers -
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  • Labor Day Google doodle marks holiday honoring the American workforce

    … Google has switched out its usual logo on the U.S. homepage with a Labor Day doodle honoring the American workforce. The artwork depicts men and women performing industrial trade work and includes a sharing icon. Clicking the doodle leads to a search for “Labor Day.” Labor Day, the first Monday in September, is a creation of the labor movement…

    Amy Gesenhues/ Search Engine Land- 19 readers -
  • ScribbleLive buys SEO platform Linkdex

    … Content marketing has one goal: show a potential customer the most useful branded content, at the right time. Step by step, Toronto-based content marketing platform ScribbleLive is building and acquiring the tools for a complete ecosystem to reach that goal. In January, for instance, it added a content creation marketplace to its data-driven…

    Search Engine Landin SEO- 13 readers -
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  • How And Why Content Marketing Works

    … of entertainment value and can therefore also be considered content marketing. Go Where Your Prospects Are As the understanding of content marketing grew, so did the number of channels available on the Web. You can publish content on your own site, develop relationships to publish content on third-party sites, or leverage social media platforms. However, there…

    Eric Enge/ Search Engine Landin SEO Content How To's- 74 readers -
  • SPONSOR MESSAGE: Content Creation Guide

    … efforts in generating ideas for relevant and effective content based on business goals and tracking success with 14 key content marketing KPIs. About The Author Search Engine Land is a daily publication and information site covering search engine industry news, plus SEO, PPC and search engine marketing tips, tactics and strategies. Special content features, site announcements and occasional sponsor messages are posted by Search Engine Land. (Some images used under license from Shutterstock.com.)…

    Search Engine Landin SEO Content- 9 readers -
  • Graphiq Search: FindTheBest Pivots To Become Knowledge Graph Engine

    … and enterprises. This is merely one business model expression of the underlying data model. Publishers can use Graphiq’s charts as content and journalists can sign up for alerts and research or embed graphics in their stories. In this sense Graphiq is not that far removed from Nate Silver’s FiveThirtyEight.com. Graphiq says it has done enterprise integrations…

    Greg Sterling/ Search Engine Landin SEO- 11 readers -
  • SPONSOR MESSAGE: Content Marketing & Link Building Together

    … Join us Tuesday, August 5th at 1:00 EDT (10:00 PDT) to hear Jon Ball, Page One Power's co-founder and CEO, discuss content marketing and its impact on link building. Attendees will learn why links are still relevant and how link building and content marketing work together. You'll also learn how to approach any link building project and create realistic link building strategies. …

    Search Engine Landin SEO Content- 2 readers -