Channel: Content Marketing

    • Is your content share-worthy? 4 questions to ask

      Getting your content picked up by heavy-hitter publishers feels like you’ve struck the content marketing jackpot. You rolled the content creation dice in your hot little hand, threw them down the internet’s green felted table and landed the winning combination to rake in shout-outs from high-rolling digital influencers.

      Marketing Landin Social Content- 9 readers -
    • How to get more mileage out of the content you create

      Content marketing isn’t easy. It requires time and resources that are often in short supply. Thus, when your brand finds a narrative that resonates with your target audience, it’s vital that you make the most of it. Think of your content as a buffalo. (No, really. Stay with me here.) As you no doubt learned in school, hunting was a vital part to our survival.

      Marketing Landin Content How To's- 11 readers -
    • Take back control of your content

      Are you losing control of your content? If you’re like the majority of marketers, you’re going to produce more content in 2017 – but feel less than confident about your content marketing operations. Join experts Arnie Keunn, CEO at Vertical Measures, and Brian Kavanaugh, U.S. Marketing Strategist at Bynder, as they explain how branding automation can empower your teams to ef ...

      Marketing Landin Paid Search SEO Content- 12 readers -
  • This major content marketing benefit is worth the wait

    … the money faucet, and the water stops running. For example, as soon as you stop spending money on paid search ads, you’ll stop getting results from paid search. This is not the case with content marketing. I’ve seen firsthand how publishing valuable content can bring a compounding return, even when you stop putting in much effort. Within the last…

    Marketing Landin Content- 16 readers -
  • Content Audit 102: leveraging data and adjusting strategy

    … the big questions? What topics are the top posts about? Are there images? If so, how many? Are there videos? Are the posts about trending topics, research? Are they controversial? Were the posts shared across all social channels? Was the content the same or customized for each channel? Is there a difference in word count or readability for the posts…

    Rachel Lindteigen/ Marketing Landin Content- 7 readers -
  • How to overcome the hardest parts of curating content for thought leadership

    … Curating content can have a huge impact on your personal brand and thought leadership credibility. By repackaging and posting superb, fresh and memorable content produced by others within your industry, you’re able to position yourself as an in-the-know influencer yourself, share new ideas, expose your perspective to new audiences and build…

    Marketing Landin Content- 10 readers -
  • 16 experts share how to boost results from your current content marketing

    …, marketers are still trying to figure out how to get content marketing right. Who better than to advise us all on how to course-correct our current content marketing than the industry experts who live and breathe content marketing every day? I asked them one simple question that provided a multitude of perspectives: What’s your number one tip on how…

    Marketing Landin Content- 13 readers -
  • The art of content creation and the science of measurement

    … Half of all B2B and B2C companies say they will increase their spending related to content marketing in the coming year. This growth means there will be even more content, more competition and higher standards for those who want to succeed. From the consumer standpoint, the online content world has seen shifts in levels of interest…

    Jim Yu/ Marketing Landin Content- 12 readers -
  • How I stay motivated to write: Tips for content marketing inspiration

    … great for niche industries is an unchartered territory in content marketing, and there’s a lot of ground to cover. Writing unique content for niche industries is the crux of Rand Fishkin’s comment in Real Smart Marketing’s video: “How Will Content Marketing Evolve in 2017?” Content marketers are going to have to get more unique with the types…

    Marketing Landin Content- 11 readers -
  • How to responsibly create content that pushes the envelope

    … It’s no secret. Content marketing is driven by results; the higher the number of shares, links and publicity, the greater the mark of success. But to get those high numbers of engagement, you’ve got to provide something that strikes a chord with your audience. Create something that will make them stop to read it, absorb the information…

    Marketing Landin Content How To's- 5 readers -
  • Content Audit 101: a step-by-step guide

    … A content audit should be part of the research you do before creating a content marketing strategy, but it seems to be a missing element in most programs. Why is a content audit an important part of an overall content marketing strategy? If you don’t know what your current content assets include and which ones are working, how can you determine…

    Rachel Lindteigen/ Marketing Landin Content- 4 readers -
  • Why context is digital marketing’s next frontier

    … Since the dawn of digital marketing, practitioners have hailed personalization as the ultimate in sophistication. Calling customers by their names and knowing a lot about them — their ages, genders, birthdates, interests, purchase histories — enables marketers to deliver more relevant, meaningful content that helps win new conversions…

    Rebecca Lieb/ Marketing Landin Content- 11 readers -
  • The path to one-to-one content marketing

    … and a plan on how to use that content. Against my nature: Giving into the left-brain competencies It’s been 17 years or so since Don Peppers and Martha Rogers wrote the book on one-to-one enterprise marketing (literally). Of course, the tactics for implementation have changed drastically over time, but at its core, the principles they laid out…

    Marketing Landin Content- 9 readers -
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