Channel: Content Marketing

    • No content strategy is an island

      As we’re (hopefully) all aware by now, content strategy is the foundation of content marketing. But content strategy requires its own foundational elements, too. Without them, that strategy is very, very difficult to architect. Creating a content strategy obviously must precede content marketing, but your brand must have some marketing fundamentals in place to enable that process to occur.

      Rebecca Lieb/ Marketing Landin Content- 12 readers -
    • How to use social proof in your marketing campaign

      When most people try to develop a marketing campaign, they focus on making a sale to potential users. Sometimes, that sale is literal, such as getting a user to buy a product; other times, it’s figurative, such as persuading a user to fill out a contact form or merely convince them that your brand is an authority in your industry.

      Marketing Landin Social Content How To's- 14 readers -
  • Content Attribution: Identifying content that converts

    … Content may be a critical part of your marketing toolkit, but do you know how it performs against your business goals Join our digital marketing and data science experts from Cardinal Path and Intel as they demonstrate how to use content attribution – both practically and strategically – as a lever to directly impact revenue growth. Attend…

    Marketing Landin Content- 13 readers -
  • The rise of bad content marketing advice

    … feed has become. These articles, columns and blog posts are overwhelmingly prescriptive and highly tactical. They almost without exception start with “content marketing” and disregard the much more fundamental question of content strategy. Their point of departure is often about how to reach a specific audience, or how to create content…

    Rebecca Lieb/ Marketing Landin Content- 28 readers -
  • 5 quick web page fixes any blogger can make

    … in your headline. Here’s how to label a subhead as an H2 in WordPress. Highlight your text and find the drop-down menu in the toolbar: 2. Promote your new content on your website’s home page or section pages Do your blog posts live on their own island? Usually, there are five ways you can find a new piece of content on a website: External marketing…

    Marketing Landin Content- 14 readers -
  • Want stronger content? 7 steps to truly understanding your audience

    … with content that will actually move them along the path as a customer — and, ultimately, to a business conversion. It’s this model of using content to help shape behavior that sits at the core of content marketing — with an emphasis on the marketing. So, you think you’ve got your audience down pat? You still need to ask one crucial question. Did…

    Marketing Landin Content- 15 readers -
  • All new! B2B Marketing Automation Platforms Marketer’s Guide updated for 2017

    … The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms and the considerations involved in implementing this software into your business. This 44-page report is your source for the latest trends, opportunities and challenges facing…

    Marketing Land- 12 readers -
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