Channel: Content Marketing

    • The rise of bad content marketing advice

      For over a decade now, I’ve had a Google News alert for the term “content marketing.” I set it up around the time I delivered my first keynote on the topic and started to write my first book on the subject. For years, it was a lonely little feed, updated mostly when a small handful of early content marketing-obsessed colleagues (Ann Handley, Lee Odden, Ardath Albee, Kristina ...

      Rebecca Lieb/ Marketing Land- 25 readers -
  • Content Attribution: Identifying content that converts

    … Content may be a critical part of your marketing toolkit, but do you know how it performs against your business goals Join our digital marketing and data science experts from Cardinal Path and Intel as they demonstrate how to use content attribution – both practically and strategically – as a lever to directly impact revenue growth. Attend…

    Marketing Landin Content- 7 readers -
  • 5 quick web page fixes any blogger can make

    … in your headline. Here’s how to label a subhead as an H2 in WordPress. Highlight your text and find the drop-down menu in the toolbar: 2. Promote your new content on your website’s home page or section pages Do your blog posts live on their own island? Usually, there are five ways you can find a new piece of content on a website: External marketing…

    Marketing Landin Content- 14 readers -
  • Want stronger content? 7 steps to truly understanding your audience

    … with content that will actually move them along the path as a customer — and, ultimately, to a business conversion. It’s this model of using content to help shape behavior that sits at the core of content marketing — with an emphasis on the marketing. So, you think you’ve got your audience down pat? You still need to ask one crucial question. Did…

    Marketing Landin Content- 15 readers -
  • All new! B2B Marketing Automation Platforms Marketer’s Guide updated for 2017

    … The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms and the considerations involved in implementing this software into your business. This 44-page report is your source for the latest trends, opportunities and challenges facing…

    Marketing Land- 11 readers -
  • Why UGC should be brands’ New Year’s content resolution in 2017

    Popular New Year’s resolutions include losing weight, spending less money and enjoying more time with family and friends. While these are worthy aspirations, there’s only one habit that content marketers should focus on cultivating this year: using user-generated content (UGC). Simply put, smart brands are creating stories and moments to engage in versus products to push.

    Travis Wright/ Marketing Land- 12 readers -
  • 5 storytelling triggers that spur your readers to take action

    … trying to get them to buy something. We are creatures chained to psychological triggers. Marketing is a mind game. So how do you win at marketing? You win at marketing by capturing someone’s mind. How is this done? The simplest way is through the use of storytelling. I’m going to show you five things you should always remember in order to write…

    Marketing Landin Content- 16 readers -
  • Are you writing too much content?

    … even more interesting! So, if what you’re writing ends up looking like this page (which, incidentally, I split up and rearranged into columns to make it easier to absorb)… … do you honestly think anyone is going to read your content? And even if your customers have a specific question that is answered perfectly in your content, what are the odds…

    Marketing Landin Content- 23 readers -
  • Content marketing ideation: Where do good ideas come from?

    … It’s hard to believe, but we’re already in 2017 … wow. The start of a new year is a great time to review your current content marketing program and see how you’re doing. Is it time to change things up a bit for the new year or are you A-OK just cruising along as is? Let me give you a hint: it’s the former, not the latter in most instances. When…

    Rachel Lindteigen/ Marketing Landin Content- 16 readers -
  • The cure for content shock

    … and an overall downward spiral in your business. Time to switch it up To increase the effectiveness of their content marketing, marketers are trying all kinds of tactics, from changing up their headlines to publishing on new channels. Unfortunately, with the odds stacked so heavily against you, getting your customers to sit up and notice your brand…

    Marketing Landin Content- 21 readers -
Get the top posts daily into your mailbox!
Topics
See more
About Marketing Land Affiliate Marketing Algorithm Analytics Android Apple Apple: Ios B2b B2c Blogging Branding Buzzfeed Ceo Ces Coca Cola Comedy Central Content Creation Content Marketing Content Marketing Column Content Marketing Strategy Content Strategy Content Writing Conversion Rate Optimization Creative Of The Day Daily Mail Denny's Design, Usability & Conversion Column Display Advertising E Book E Commerce Ebay Email Marketing Facebook Facebook: Pages Google Google Analytics Google: Adsense Google: Mobile Google: Youtube Gopro Happiness How To Guides How To Guides: Content Marketing How To Guides: Email Marketing How To Guides: Marketing Strategy How To Guides: Search Marketing Huffington Post Infographics Instagram Internet Internet Marketing Internet Marketing Industry Ios Key Performance Indicators La Kings Lead Generation Legal Legal: General Linkedin Marketing Automation Marketing Strategies Column Marketing Tools Martech Mobile Marketing Mobile Search Most Popular Stories Native Advertising Netflix Philosophy Pinterest Programmatic Advertising & Media Buying Reddit Sales Funnel San Francisco Search Engine Search Engine Land Search Engine Watch Search Marketing Search Marketing Column Seo Smx & Dmd Alerts Snapchat Social Media Social Media Marketing Social Media Marketing: Advertising Social Proof Sponsored Content Statistics Statistics: General Statistics: Mobile Marketing Statistics: Online Behavior Statistics: Popularity & Usage Statistics: Social Media Super Bowl Twitter User Generated Content Video Visual Content Writing Content Youtube
More from around the web