Channel: Content Marketing

  • Coming to terms with fake reviews

    …In the same way that Google considers some forms of SEO to be unacceptable, they and other review sites dislike any reviews that aren’t organic -- yet fake reviews are still prevalent. Columnist Kevin Lee discusses the scope of the problem and why you should resist the temptation to solicit fake... Please visit Marketing Land for the full…

    Marketing Land- 7 readers -
  • Why it pays to skip the form (and embrace chat)

    …Don't force your audience to leap over hurdles to get the content they want. Columnist Andrea Lehr discusses the downsides of gated content and explains how chatbots can help. Please visit Marketing Land for the full article. …

    Marketing Land- 11 readers -
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