Channel: Content Marketing

    • User-generated content: What your brand can learn from Spotify

      A. Aleksandravicius / Shutterstock.com You’ve decided to make user-generated content (UGC) a priority for your brand. But now you’re struggling to get your UGC campaign off the ground, and you’re starting to think that UGC is the unicorn of the B2B marketing world — an imaginary beast that is more myth than reality. Maybe the problem is that you’re approaching UGC all wrong.

      Jason Warnock/ Marketing Landin Content- 21 readers -
    • 4 ways to measure and realize the value in your content

      How your content is performing across your site matters — a lot. But many organizations have trouble measuring and valuing its impact. When it comes to understanding exactly what you’re getting for the time, money and resources you’re investing, it’s critical to acknowledge that what’s on your website could be the first impression a customer will have of your company — or it ...

      David Booth/ Marketing Landin Content- 24 readers -
    • Why your explainer video matters to your B2B customers

      Video is on the way to becoming one of the most effective means of communication with your B2B customers. In 2016, the B2B industry saw video marketing become a serious game-changer. Video’s power lies in the fact that it can attract and retain the attention of potential buyers by immersing them in a visual or interactive story.

      Alexander Kesler/ Marketing Land- 21 readers -
  • The podcast option: How audio content can help build a B2B business

    … For B2B marketing, I’m a big believer in focusing on the one or two primary content vehicles for your brand. Some focus on a stellar email newsletter. Others work toward industry-leading blog content. Some create webinars. And others use podcasts. This doesn’t mean putting all of your eggs in one basket. A newsletter can be used to push out…

    Marketing Landin Content How To's- 10 readers -
  • The keys to activating content across multiple channels

    … from it over time. Another benefit is that, by planning and executing integrated content marketing strategies over time, you can enhance your brand’s authority in search by developing a network of content that boosts your brand’s blended ranking. Apply user segmentation to how you think of distributing content Different users represent different…

    Jim Yu/ Marketing Landin Content- 10 readers -
  • Buyer’s Guide: Content marketing tools

    … Managing the volume of marketing content that needs to be created, distributed, analyzed, and managed has become complicated, time consuming and costly for many marketing organizations. Automating these processes – or partnering with a content marketing vendor that provides content creation services – can provide numerous benefits…

    Marketing Landin Content- 16 readers -
  • How to market your brand using interactive native content

    … Attend Our Conferences June 13-14, 2017: SMX Advanced October 24-26, 2017: SMX East Learn More About Our SMX Events Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: May 9-11, 2017: MarTech San Francisco October 2-4, 2017: MarTech Boston …

    Marketing Landin Content How To's- 14 readers -
  • No content strategy is an island

    … As we’re (hopefully) all aware by now, content strategy is the foundation of content marketing. But content strategy requires its own foundational elements, too. Without them, that strategy is very, very difficult to architect. Creating a content strategy obviously must precede content marketing, but your brand must have some marketing…

    Rebecca Lieb/ Marketing Landin Content- 13 readers -
  • How to use social proof in your marketing campaign

    …. Staff authors are listed here. About The Author Timothy Carter is the Director of Business Development for the Seattle-based content marketing & social media agency, AudienceBloom. When Timothy isn't telling the world about the great work his company does, he's planning his next trip to Hawaii while drinking some Kona coffee. …

    Marketing Landin Social Content How To's- 16 readers -
  • Content Attribution: Identifying content that converts

    … Content may be a critical part of your marketing toolkit, but do you know how it performs against your business goals Join our digital marketing and data science experts from Cardinal Path and Intel as they demonstrate how to use content attribution – both practically and strategically – as a lever to directly impact revenue growth. Attend…

    Marketing Landin Content- 15 readers -
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