Channel: Content Marketing

    • User intent: Why organic content trumps social media

      I recently presented content marketing workshops to two clients in different states. Each company had a large staff of writers to produce online content, and each approached content differently: Organization A Organization B Seasoned journalists Young professionals with minimal writing skills Writing content with academic tone Writing content with friendly tone Publishing hig ...

      Marketing Landin Social Content- 15 readers -
    • Native advertising, the new marketing workhorse

      Native advertising is fast becoming a powerful digital marketing strategy, as traditional display and banner ads become less and less effective. With internet users increasingly ignoring overt sales tactics, average click-through rates (CTRs) for display ads have fallen over time to 0.17 percent, according to Google.

      Marketing Landin Display Content- 17 readers -
  • Invaluable B2B marketing hacks we can learn from publishers

    … cross-channel content and formats to build discussion over time In the publishing world, topical POVs are developed to educate, dissect and/or explain trends or events throughout their life (or news) cycle. This builds interest and interaction and enables the audience to follow the story, see it unfold, and in some cases, participate…

    Marketing Landin Content- 8 readers -
  • How to market to developers without causing dis-content

    … new insight into a strategic challenge or that provides really practical solutions to an ongoing business need. When done right, that’s content marketing in a nutshell. You’ve traded something valuable (your contact info) for something else valuable (great content). It’s a win-win for you and for the business that published it. Too many times…

    Marketing Landin Content- 17 readers -
  • Global content marketing: It’s gonna be big!

    … For the past few months, I’ve been interviewing content marketing executives at global enterprises about the challenges and opportunities they face when trying to scale up single-country or regional content marketing efforts to take them worldwide. (I’ve also been helping some brands build the strategies to make this happen.) Here’s an advance…

    Rebecca Lieb/ Marketing Landin Content- 11 readers -
  • Community Marketing 101

    … easy to look at a community devoted to something related to your brand and see green. However, if you plunge into a community with your marketing hat on, there’s a good chance things will go awry. Even the perfect community for your brand can morph into Medusa with the wrong approach, which is why we’re here to share some secrets. In communities…

    Marketing Landin Social Display Content- 15 readers -
  • Here’s why bloggers give up (and how you can stay on track)

    … stand a much better chance of staying the course. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Timothy Carter is the Director of Business Development for the Seattle-based content marketing & social media agency, AudienceBloom. When Timothy isn't telling the world about the great work his company does, he's planning his next trip to Hawaii while drinking some Kona coffee. …

    Marketing Landin Content Blogging How To's- 15 readers -
  • 8 best practices for contextual campaigns

    … service, social or mobile), then spread more broadly through the organization. Education, knowledge-sharing, agility and empowerment are essential to spark thought and experimentation. Content strategy As with every other form of marketing, content is foundational to context. For contextual campaigns, content strategies must be significantly expanded…

    Rebecca Lieb/ Marketing Landin Content- 12 readers -
  • Is your content share-worthy? 4 questions to ask

    … Getting your content picked up by heavy-hitter publishers feels like you’ve struck the content marketing jackpot. You rolled the content creation dice in your hot little hand, threw them down the internet’s green felted table and landed the winning combination to rake in shout-outs from high-rolling digital influencers. This will undoubtedly…

    Marketing Landin Social Content- 9 readers -
  • Take back control of your content

    … Are you losing control of your content? If you’re like the majority of marketers, you’re going to produce more content in 2017 – but feel less than confident about your content marketing operations. Join experts Arnie Keunn, CEO at Vertical Measures, and Brian Kavanaugh, U.S. Marketing Strategist at Bynder, as they explain how branding…

    Marketing Landin Paid Search SEO Content- 12 readers -
  • How to get more mileage out of the content you create

    … investment to both create and consume them, hence the need to provide great value in them. Derivative content: Shorter content across a number of channels that casts a wider net. Derivative content is much more efficient to produce than tent-pole content and represents the core of the “using every last piece of the bison” approach to content marketing…

    Marketing Landin Content How To's- 11 readers -
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