Channel: Content Marketing

    • 25 promotion tactics to ensure people actually see your content

      When UBS launched “Unlimited” last year, the bank was excited to explore the new possibilities that could be opened up with content marketing. Now, the team is cutting their content budget by 10 percent. What happened? What went wrong? UBS overlooked the engines of content marketing: promotion and distribution. The firm isn’t alone.

      Marketing Landin Social Content- 17 readers -
    • 5 reasons to create content outside your niche

      “Tangential content.” It’s a phrase my team loves — in large part because it’s typically used when we’re having a discussion about a viral hit — but we’ve found it’s something not a lot of people are familiar with, particularly clients. So what is it? If you’re in a niche vertical that doesn’t have wide appeal on its own, exploring ideas outside of your core focus is a sur ...

      Marketing Landin Content- 20 readers -
  • Best Practices for Building an On-Demand Content Strategy

    … On August 17th, join us as Mark Bornstein, VP of Content Marketing at ON24, highlights the best practices for building an on-demand content strategy. He’ll explain how to build your on-demand content network, and increase the reach of your content to generate more leads and expand your sales pipeline. Attend this webinar and learn: how to make…

    Marketing Landin Content- 15 readers -
  • Branded storytelling: Capitalizing on moments that matter

    … — with its blockbusters, music festivals, sporting events and other key cultural moments — is branded storytelling. Branded bad For each article questioning branded content, two more hail it as the future of marketing. A quick “branded content” search yields 6,420,000 results, with countless bylines promising highly sought clarity. The industry’s confusion…

    Peter Minnium/ Marketing Landin Content- 14 readers -
  • D’oh! Three common content promotion mistakes

    …. The newsworthy angle came from the fact that the project proved that the nicest hotels are actually the dirtiest — a fact any hotel guest would love to know. 3. Forgetting to set goals and other success metrics A comprehensive content marketing strategy should always include ways to measure success, and this is particularly true when it comes to outreach…

    Marketing Landin Content- 13 readers -
  • Why content matters (no matter what type of marketer you are)

    … respond to new customer expectations with relevant content at every stage of their purchase decision journey. Sophisticated marketers are exploring other marketing avenues that offer greater control, while advertising remains costly even as returns diminish. Converged media Content is what populates all media channels. It doesn’t just fill the need…

    Rebecca Lieb/ Marketing Landin Content- 21 readers -
  • NetLine brings company-targeting to its self-service content marketing portal

    In the mid-90s, Los Gatos, California-based NetLine began offering a managed services distribution of B2B content like white papers to websites, blogs, RSS feeds and newsletters. That service allowed enterprise marketers to target either individual companies or types of users, such as IT management at companies larger than 500 employees in the US and the UK.

    Marketing Land- 12 readers -
  • TurnTo Networks enters review syndication with ‘first open network’

    … TurnTo Networks, which provides customer content solutions, is announcing this week what it says is the “first truly open network for syndication for product reviews and ratings.” Customers frequently leave product reviews on brand sites, such as an assessment of a Casio camera by a recent buyer. Brands, such as Casio, want those reviews…

    Marketing Landin Content- 19 readers -
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