Channel: Content Marketing

    • D’oh! Three common content promotion mistakes

      Think about the last great piece of content you saw. Did you find it directly at the source, or did you find it after bouncing around among a few links? It’s likely the latter, and you found it because whoever produced it knew you would find it there. Great content doesn’t get in front of the right audience by chance; it’s the direct result of a well-planned promotions cycle.

      Marketing Landin Content- 10 readers -
    • Where is the best place to post your content?

      Have you ever written a great piece of content and wondered where the best place to share it was? You’re probably not alone. I think a lot of us wonder where to share our content. To determine where the best place is to share it, let’s talk about the goals of our program. Once we know what we’re trying to achieve, it might be easier to determine where it should go.

      Rachel Lindteigen/ Marketing Landin Content- 13 readers -
  • Yandex opens its content recommendations platform to all publishers

    … into something similar to Apple News and Google Newsstand. On Zen, publishers will be able: … to create their own channels with text, video and advertisements, run media projects, and experiment with mobile formats. Companies can use it to tell their stories, promote their brands, distribute marketing materials and use native advertising to engage…

    Matt Mcgee/ Marketing Landin Content- 14 readers -
  • The podcast option: How audio content can help build a B2B business

    … For B2B marketing, I’m a big believer in focusing on the one or two primary content vehicles for your brand. Some focus on a stellar email newsletter. Others work toward industry-leading blog content. Some create webinars. And others use podcasts. This doesn’t mean putting all of your eggs in one basket. A newsletter can be used to push out…

    Marketing Landin Content How To's- 10 readers -
  • The keys to activating content across multiple channels

    … from it over time. Another benefit is that, by planning and executing integrated content marketing strategies over time, you can enhance your brand’s authority in search by developing a network of content that boosts your brand’s blended ranking. Apply user segmentation to how you think of distributing content Different users represent different…

    Jim Yu/ Marketing Landin Content- 11 readers -
  • User-generated content: What your brand can learn from Spotify

    … A. Aleksandravicius / Shutterstock.com You’ve decided to make user-generated content (UGC) a priority for your brand. But now you’re struggling to get your UGC campaign off the ground, and you’re starting to think that UGC is the unicorn of the B2B marketing world — an imaginary beast that is more myth than reality. Maybe the problem…

    Jason Warnock/ Marketing Landin Content- 25 readers -
  • Buyer’s Guide: Content marketing tools

    … Managing the volume of marketing content that needs to be created, distributed, analyzed, and managed has become complicated, time consuming and costly for many marketing organizations. Automating these processes – or partnering with a content marketing vendor that provides content creation services – can provide numerous benefits…

    Marketing Landin Content- 18 readers -
  • Why your explainer video matters to your B2B customers

    … the different video formats that you can produce, your explainer video is the top priority. This is a short clip between 30 and 90 seconds that gives a succinct and appealing description of your product or service. It can be used across all of your online channels. An explainer video is a winning marketing asset; you should not delay in creating one…

    Alexander Kesler/ Marketing Land- 24 readers -
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