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In an unusual move, Yahoo has begun running display ads that drive users directly to search results pages. A search on Moat.com shows a series of display ads from Yahoo prompting users to “Search now” to find the right asthma treatment, the most popular cars, deals on a new truck, coupons for oil changes and more. These ads link to search results pages on Yahoo and sometimes Bing.
… During today’s SMX keynote with Brad Bender, Google’s vice president of product management for the Google Display Network, Bender announced a new Adwords Audience Insights report that outlines details like demographics, interests, locations and device usage for people included on an advertiser’s remarketing lists. Bender said the new Adwords…
After a great deal of time and effort, you’ve finally collected enough data to identify meaningful audience segments. Now what? Marketers are excited about the prospect of being able to deliver the right message to the right person at the right time. Unfortunately, while collecting data is easy, finding smart ways to use it is much more difficult — especially for larger bra ...
… Key benchmarks, challenges and best practices for cross-channel retargeting success. Marin Software surveyed digital marketers to produce this definitive retargeting guide. CTR, CPC, budget allocation, and RLSA benchmarks, plus best practices, including the use of search intent data to augment audiences. Get the guide today. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. (Some images used under license from Shutterstock.com.)…