Channel: Display

    • Yahoo is using display ads to drive search traffic for competitive terms

      In an unusual move, Yahoo has begun running display ads that drive users directly to search results pages. A search on shows a series of display ads from Yahoo prompting users to “Search now” to find the right asthma treatment, the most popular cars, deals on a new truck, coupons for oil changes and more. These ads link to search results pages on Yahoo and sometimes Bing.

      Ginny Marvin/ Search Engine Landin SEO- 7 readers -
  • SPONSOR MESSAGE: The Display Retargeting Planning Guide

    … Key benchmarks, challenges and best practices for cross-channel retargeting success. Marin Software surveyed digital marketers to produce this definitive retargeting guide. CTR, CPC, budget allocation, and RLSA benchmarks, plus best practices, including the use of search intent data to augment audiences. Get the guide today. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. (Some images used under license from…

    Search Engine Landin SEO Retargeting- 2 readers -
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