Channel: Display

  • SPONSOR MESSAGE: The Display Retargeting Planning Guide

    … Key benchmarks, challenges and best practices for cross-channel retargeting success. Marin Software surveyed digital marketers to produce this definitive retargeting guide. CTR, CPC, budget allocation, and RLSA benchmarks, plus best practices, including the use of search intent data to augment audiences. Get the guide today. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. (Some images used under license from Shutterstock.com.)…

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