Channel: Display Advertising

  • Avoid programmatic fraud with these strategic tips

    … that’s optimized towards this metric, then, is exposing itself to more fraud. Pixalate’s latest report on “programmatic click fraud” shows click fraud to be prevalent across all screens and growing at alarming rates. The report also proves fraud follows dollars and that there’s a proliferation of click fraud happening, not just in display, but also…

    Soo Jin Oh/ Marketing Landin Display- 17 readers -
  • Yelp introduces custom (local) audiences for national advertisers

    … to a case study with SpotCo, a marketing agency for Broadway shows, where location was a key targeting element. SpotCo was looking for people who seeking entertainment in New York City. It used the product and “averaged a 2x return on ad spend across all of their YLA segments during the campaign.” Time is an interesting feature of the product…

    Greg Sterling/ Marketing Land- 26 readers -
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