Channel: Display Advertising

  • Weather Company’s data now available to any advertiser through LiveRamp

    … The Weather Company is going big with weather. The IBM-owned firm has announced a partnership with Acxiom-owned data management platform (DMP) LiveRamp, which is the first use of the Weather Company’s weather data for targeting ads outside of its website. “We’re going to become an ad product factory, distributed through LiveRamp,” VP of Global…

    Marketing Landin Display- 14 readers -
  • My advice to Google and Facebook on brand safety

    … What do buzzwords and populism have to do with one other? Undoubtedly, you’ve heard the latest buzzword, “brand safety,” as major advertisers like Johnson & Johnson, AT&T, Verizon and hundreds of others have pulled their advertising from YouTube and Google Display Network because it was showing up next to hate-promoting videos. We also…

    James Green/ Marketing Landin Social Display Google- 11 readers -
  • Digital advertising’s perverse incentives

    … In digital advertising, as in life, it’s important to start with the desired end in mind. There’s a well-worn tale about a city slicker who gets lost while driving the back-country roads of Maine en route to the capital city. After driving for what seems like an eternity on unmarked roads, he comes upon a farmer on a tractor in his field…

    Peter Minnium/ Marketing Landin Display- 14 readers -
  • Study: Native ads beat display for driving visits to physical stores

    … Native ads are more efficient in driving traffic into physical stores than display ads. That’s the main takeaway from a joint research study announced this week by native ad platform Sharethrough and location analytics provider Placed. Placed utilized its large opt-in panel of cooperating users to track how many of them visited a store…

    Marketing Landin Display Content- 14 readers -
  • Where does your programmatic spend go?

    … like to show you how a typical spend is converted into media inventory. I hope this will be a useful insight into an area of advertising that has for too long been opaque. I also hope it will provide some balance to an ongoing media narrative about the wastefulness of programmatic, which, for all of its issues, offers advertisers so much more than…

    Marketing Landin Display- 13 readers -
  • The Secret to Driving Facebook and Display Ad ROI

    … Digital ad spend is now being evaluated and optimized on the basis of online-to-offline impact. And in today’s smartphone world, that means phone calls. Join digital advertising and call conversion experts from Brandmuscle and DialogTech to learn proven strategies that will improve ROI and help you acquire more customers from Facebook…

    Marketing Landin Social Paid Search Display- 12 readers -
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