Channel: Display Advertising

  • The 7 rules of respectful marketing

    Consumers are in open rebellion about how they’re disrespectfully treated by your marketing. Millions now use ad blockers to escape the relentless barrage of online ads, resulting in 32 percent of global page views being impacted by ad blocking. And the rest don’t need an ad blocker because they’re conditioned to ignore the ad.

    Marketing Land- 10 readers -
  • Is retargeting dying?

    … Third-party cookies have become the black sheep of digital advertising. Apple’s Safari browser has blocked them. Google’s Chrome — now becoming an arbiter of ad quality — makes it relatively easy to avoid them. And some ad blockers can’t tolerate them. Plus, GDPR will hit them hard next year in Europe and possibly elsewhere (since European…

    Marketing Landin Display Retargeting- 15 readers -
  • The value of applying artificial intelligence in display advertising

    … on if or when singularity will happen, but rather to convey that we are currently experiencing the impact of technological progress in our day-to-day lives and in the world of digital advertising. These advancements affect the way we interact with brands and the experiences that lead us to purchase. [Read the full article on MarTech Today.] Some…

    Marketing Landin Display- 17 readers -
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