Channel: Display Advertising

  • Why some ad tech vets have doubts about Havas’ new transparency platform

    … these things,” he told me via email. It’s not about the tech, he said, but human behavior. [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects…

    Marketing Landin Display- 18 readers -
  • Blippar launches ‘first AR digital ad unit’ that doesn’t need an app

    … Augmented reality (AR) provider Blippar has announced what it says is the first-ever AR digital ad unit that doesn’t require an app. Called Augmented Reality Digital Placement (ARDP), it works inside standard rich media banner ad units on mobile devices or desktops/laptops, with no separate app required. The format will launch next month…

    Marketing Land- 13 readers -
  • Publishers: Tell your users what they’re getting out of viewing ads

    … the format and the frequency of the ads being served alongside the content. Secondly, as publishers are quickly realizing, they no longer have the same level of access to customer data, which in today’s data-driven world is the key driver of dynamic, personalized advertising. As a result, advertisers are becoming frustrated as they struggle to achieve…

    Marketing Landin Display- 12 readers -
  • At IAB Programmatic Symposium, digital advertising looks to grow up

    … “Like Tom Hanks [in the movie ‘Big,’], we have to grow up.” That’s how Michael Barrett, president and CEO of ad tech firm Rubicon Project, described the central task of digital advertising in his keynote address last week at the Interactive Advertising Bureau’s (IAB) Programmatic Symposium in New York City. About 80 percent of all online…

    Marketing Landin Display- 13 readers -
  • 4 reasons why digital context matters

    … often blind auctions and machines. The atomization of content via digitalization presents an unparalleled opportunity to achieve the Holy Grail of advertising: consistently delivering just the right message in just the right place (and, by extension, to the right person at the right time.) Marketers have long known that context matters and have…

    Peter Minnium/ Marketing Landin Display- 16 readers -
  • Skimlinks can now ‘pre-target’ users down to a product category

    In late 2015, London-based affiliate marketing network Skimlinks announced a programmatic targeting service for advertisers called Audiences. It is a data coop that pools anonymized data about online visitors’ purchase intents, which is then used by advertising platforms for ads or other targeting. Participating site publishers share the data coop’s revenue.

    Marketing Land- 15 readers -
  • IAB releases final Dynamic Content Ad Standard

    … here. About The Author As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin. …

    Ginny Marvin/ Marketing Landin Display Content- 13 readers -
  • Why it’s more vital than ever to get display measurement right

    … and assigning weight accordingly enables cross-channel planning and optimization — something that is absolutely vital to engage with the modern consumer. Display advertising influences other channels This multichannel view also provides an understanding of the impact display activity has on other channels. Our data demonstrates that running display…

    Marketing Landin Display- 17 readers -
  • When is a native ad not native? Understanding it’s all about context

    … quality, it is relative. This understanding needs to inform our approach to native advertising. Native to what, exactly? After all, “native” still lacks a proper definition. Sure, it’s easy to see native advertising as old news. Now, native units are seemingly everywhere: native video, native display, social native, programmatic native — the list…

    Marketing Landin Display- 21 readers -
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