Channel: Display Advertising

  • A different view on viewability

    After reading Google’s report that 56 percent of digital ads marketers paid for never had a prayer of being seen by an actual consumer, one could hear a collective sigh of relief when the Media Rating Council announced a standard for measuring viewability. It wasn’t perfect, but at least advertisers could rest assured that unless 50 percent of their ad was visible in the con ...

    Rob Rasko/ Marketing Land- 13 readers -
  • The insider’s guide to choosing a programmatic buying platform

    Readers of Marketing Land are surely aware of the opportunity with programmatic advertising, whether from the excellent MarTech Landscape Series or your years of experience. The benefits of programmatic are clear: Using data and technology increases efficiency and improves campaign performance. The next big question, though, is how to actually do it.

    Marketing Land- 9 readers -
  • Authentic storytelling: 5 rules for the new frontier of marketing

    In ye olde advertising world, broadcast time was the most scarce resource in marketing; the most influential campaigns were the ones that best leveraged 30-second soundbites. In the brave new digital world, media space has become virtually infinite, and the scarcest resource has become trust; the most influential campaigns are those which create a lasting bond with their con ...

    Peter Minnium/ Marketing Land- 15 readers -
  • Why building relevant ads in a cookie-free world comes down to context

    … Targeted ads work. If the rise of digital has taught marketers anything, it’s that advertising must be highly relevant to achieve any kind of cut-through, but there is one proviso: consumers are willing to accept targeted ads­­ only if they do not intrude on their privacy. According to a Millward Brown survey exploring video — the ad format…

    Marketing Landin Display- 12 readers -
  • Viewability is a big part of the journey, but it’s not the destination

    … in the buying and selling of digital media — transacting on the viewable impression. It’s now been two years since the MRC gave the green light for viewable transacting in display advertising, and last summer they released their final Mobile Viewable Impression Measurement Guidelines. So we’re all done, right? No. In many ways, we’re just…

    Marketing Landin Display- 11 readers -
  • The evolution of the programmatic superchannel

    … Semantics has always been a key marketing component. That’s how “used cars” became “pre-owned vehicles.” And lately, we’ve seen digital marketers get bogged down in semantic table tennis in the discussion of the terms “multichannel” and “omnichannel.” Six of one, half a dozen of the other? If you can’t distinguish between multichannel…

    Marketing Landin Display- 9 readers -
  • Google unveils new look for AdSense interface

    … Attend Our Conferences March 21-23, 2017: SMX West June 2017: SMX Advanced October 24-26, 2017: SMX East See all the dates and locations. Learn More About Our SMX Events Gain new strategies and insights at the intersection of marketing & IT. MarTech Europe returns to London, UK, 1-2 November. Register now…

    Ginny Marvin/ Marketing Landin Google- 9 readers -
  • The ins, outs and industry effects of Apple’s Limit Ad Tracking changes

    … Apple’s iOS 10 update was a huge shot across the bow in the mobile advertising world. Apple rolled out search ads in the iOS App Store to all US users, but another updated feature has put search ads in perspective as part of a bigger plan and has simultaneously sent ripples through the rest of the industry. What are we talking about? “Limit Ad…

    Marketing Landin Display- 11 readers -
Get the top posts daily into your mailbox!
Topics
See more
More from around the web