Channel: Display Advertising

  • My first CES: What I saw, learned and questioned

    Last week, I attended the Consumer Electronics Show in Las Vegas for the first time. I work in Business Development and Innovation at the Ad Council and was excited to discover innovative companies — potential partners that are using tech to inspire positive change and improve lives. I’ve always dreamed of going to CES, a conference my dad went to when I was growing up.

    Marketing Land- 17 readers -
  • Responsive ads for the Google Display Network: 6 months in

    … to date. I’ll also look at what’s up next for responsive ads and how you can best use these across your AdWords campaigns. So, first things first. What are responsive ads? To be honest, responsive ads do what they say on the tin. These display ads adjust automatically to fit into available ad space across the Google Display Network (GDN). The size…

    Marketing Landin Display Google- 15 readers -
  • AOL introduces BrandBuilder, a suite of goal-based ad programs and new ad formats

    … Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin. …

    Ginny Marvin/ Marketing Landin Display- 18 readers -
  • 10 behavioral science principles for great digital creative

    … obvious] — the attention of its recipients.” Simon wrote this prior to computers becoming commonplace — and, of course, before smartphones were ubiquitous. In the subsequent years, the tension between information and attention has gotten even more extreme. As advertising creativity also grows in complexity to acclimate to new environments, how…

    Peter Minnium/ Marketing Landin Display- 16 readers -
  • First you thought your brand dollars were safe… then fake news happened

    … to be interesting news. The concept is very similar to “clickbait.” Clickbait is web content that aims to increase advertising revenue by relying on sensational headlines to attract readers and increase site visits. These websites are often characterized as low-quality, and they’re mainly used to attract readers to click to view the content. Fake news…

    Marketing Landin Display- 18 readers -
  • Digital or TV? The false dichotomy in advertising

    …, advertisers could be forgiven for thinking they need to make a choice between the two channels. But the reality is, advertisers shouldn’t be excluding TV, digital or any other advertising channel from their media mix. Instead, they should embrace multichannel, complementary media strategies that deliver optimal outcomes for their businesses. So where…

    Marketing Landin Display- 12 readers -
  • How you should be leveraging native ads in 2017

    … As advertisers plan 2017 media budgets, native advertising needs to be a discussion point. While many interpretations exist, the most agreed-upon definition of native advertising is “a form of paid media in which the ad experience follows the natural form and function of the user experience in which it is placed.” Essentially, an ad…

    Marketing Landin Display How To's- 10 readers -
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