Channel: Display Advertising

  • In digital, lack of oversight is a major blunder

    …Is the fight against ad fraud too little, too late? Columnist Lewis Gersh believes all is not completely lost if digital advertisers can improve oversight and reduce waste. Please visit Marketing Land for the full article…

    Marketing Land- 11 readers -
  • Using the ‘Russia strategy’ on programmatic

    …There's no question that Russia's meddling with US politics is perturbing, but columnist Kevin Lee believes some of the strategies can be applied to programmatic campaigns. Please visit Marketing Land for the full article…

    Marketing Land- 14 readers -
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