Channel: Email Marketing

  • 3 tips to consider before resending that email

    …Don't make the mistake of resending emails to subscribers who have ignored your previous messages. Columnist Scott Heimes shares three alternatives that will help keep your recipients engaged. Please visit Marketing Land for the full article. …

    Marketing Landin EMail- 28 readers -
  • What you can learn from a bad email

    …There's good that can come from carefully examining email mistakes. Columnist Ryan Phelan shows you what went wrong in a recent email and how to fix it. Please visit Marketing Land for the full article. …

    Marketing Landin EMail- 36 readers -
  • Let customers drive email’s cadence

    …Don't annoy your subscribers with email overload. Columnist Len Shneyder explains how preference centers can empower customers and help email marketers know how much is too much. Please visit Marketing Land for the full article. …

    Marketing Land- 15 readers -
  • What email marketers should know about iOS 11

    …Just a few weeks after the official release of Apple's iOS 11, columnist Kyle Henderick discusses how marketers should respond to changes the new mobile operating system brings to the Mail app. Please visit Marketing Land for the full article. …

    Marketing Landin EMail- 16 readers -
  • The ABCs of improving email deliverability

    …How do you ensure your emails are reaching your recipients' inboxes? Columnist Scott Heimes discusses the steps you can take to stay in good standing with your readers and ISPs. Please visit Marketing Land for the full article. …

    Marketing Landin EMail- 15 readers -
  • Even for email, experience is everything

    …While campaign numbers and email platforms are important, columnist Jose Cebrian believes marketers can't afford to ignore the experience their subscribers are getting. Please visit Marketing Land for the full article. …

    Marketing Landin EMail- 9 readers -
  • Branch now offers its Deep Linked Email solution on a majority of ESPs

    … Let’s say you open an email on your phone about a new travel package to Italy. You click on a link in the email, and it takes you right to a screen in the Hipmunk travel app with the specific flight and hotel info. That’s a key scenario for Branch’s Deep Linked Email solution, now available via eight additional Email Service Providers…

    Marketing Landin EMail- 13 readers -
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