Channel: Email Marketing

    • The 12 stages of email marketing’s evolution: Past and future

      The email inbox is ripe for innovation because inbox providers “haven’t come up with anything new” since 1975. That’s what Drew Houston, the founder of CEO of Dropbox, said at Dreamforce in 2013. As a huge fan of email, I remember being kind of offended on behalf of email and thinking, “Anyone who says email hasn’t changed much in the past few decades is simply demonstrating ...

      Marketing Landin EMail- 21 readers -
    • Revamping your email marketing program for the new year

      For an email program to be successful, marketers need to analyze and revamp sending strategies, tools and message content at least once a year to ensure recipients are engaged and enjoying the content their brands are sending them. The coming of a new year is a time for resolutions and fresh starts, so it’s a perfect time to reevaluate and revamp email marketing programs.

      Marketing Landin EMail- 18 readers -
    • 4 ways to win the inbox in 2017

      For email marketers, a new year provides a fresh start and an opportunity to outperform the year before. But anyone in the marketing game knows that things move fast: Your tried and true solutions likely aren’t evergreen, and the cutting-edge trends that were all the rage last year are already standard practice.

      Marketing Landin EMail- 15 readers -
  • Getting the most out of your holiday emails

    … It can be difficult to cut through all of the email noise during the holidays, but there are certain tips all email marketers should follow to get the most out of their campaigns and to provide their subscribers with the messages they’re most interested in receiving. Practicing good email hygiene and customizing messaging based on your…

    Marketing Landin EMail- 7 readers -
  • Return Path buys email deliverability specialist Email Copilot

    … For email service providers (ESP), getting the email delivered to an inbox is the central metric. To help boost these capabilities, New York City-based ESP Return Path announced this week it has purchased San Diego, California-based Email Copilot. Return Path sees itself as a leader in deliverability, and offers a Deliverability Benchmark…

    Marketing Landin EMail- 19 readers -
  • 6 ways marketers try to manipulate subscribers and why we should stop

    … Brands everywhere are embracing customer-centricity, but many relics of brand-centric thinking are still out there. This is definitely the case in email marketing, where we often vilify inbox providers and second-guess our subscribers’ intentions and intelligence. As we approach the New Year, let’s resolve to focus more on serving our…

    Marketing Landin EMail- 8 readers -
  • Mastering the email ecosystem for effective marketing

    …, senders can improve their methods surrounding how they collect email addresses, how and when they send to recipients, and how they choose to remove recipients from lists. Takeaways Before kicking off an email marketing campaign, implement authentication methods and establish the brand’s reputation as a sender by complying with spam policies and best…

    Marketing Landin EMail- 16 readers -
  • The hierarchy of subscriber needs: Key success & failure metrics

    … the appropriate expectations for how many emails the subscriber will receive and what content will be in those emails. The key success metric for respectful email experiences is high open rates. Functional email experiences The next level up is functional experiences, a goal that is particularly difficult in the complex world of email marketing. The basics…

    Marketing Landin EMail- 9 readers -
  • How to find the email personalization sweet spot

    … Personalizing messages through targeted email marketing creates value in customer communications, but sometimes brands can get too personal. Finding the right balance when sending personalized messages to recipients can be tricky. But understanding purchase behavior, knowing when to withhold information and looking beyond opens and clicks…

    Marketing Landin EMail How To's- 12 readers -
  • Gmail finally supports responsive design: Answers to 4 burning questions

    … Gmail started rolling out support for CSS media queries across its email clients around midnight last night, following through on the September 14 announcement that it would support responsive design later in the month. With these media queries, email designers will be able to specify different display styles based on things like width, screen…

    Marketing Landin EMail Google- 12 readers -
  • The genius of easy-click emails

    … is an email marketing device that drives conversions by simplifying the user response. Instead of overwhelming users with copy and a complex menu of options, easy-click emails plainly and clearly present a single question and two or three visual responses. Easy-click emails make it convenient for users to respond on mobile (which is becoming…

    Jason Warnock/ Marketing Landin EMail- 8 readers -
  • Email marketing in the age of social media

    … Social media has firmly cemented its place as a vital marketing tool and has evolved to be much more than just a platform for posting photos and sharing life updates. At the same time, email marketing has grown more important to marketers and has the highest return on investment of any channel. Both email marketing and social media have…

    Marketing Landin Social EMail- 21 readers -
  • 5 email marketing sound bites (and the deeper meaning behind them)

    … Mail depending on whether you’re using Internet Explorer or Firefox. This email marketing reality can be a tough one for brand managers and graphic artists to swallow, especially if they’ve done a lot of work in print and other traditional media. Rather than striving for an identical experience, try to create a consistent experience — or, even…

    Marketing Landin EMail- 19 readers -
  • 5 steps to optimize the back end of your sales funnel

    … Do you ever feel as if you’re doing everything to boost your email engagement, but your prospects just aren’t buying? Optimizing your inbound marketing regimen for lead generation is no easy task for marketers. Doing so requires creating compelling content that resonates with your target audience, then taking the initiative to promote your…

    Daniel Faggella/ Marketing Landin EMail- 10 readers -
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