Channel: Email Marketing

  • 12 email marketing fundamentals to master

    … One of the fundamental premises of marketing automation is email engagement. And as modern marketers, we are under serious pressure for our emails to perform — they must drive engagement, conversions, and most importantly, revenue. But with the sophistication of the various tools at our fingertips and an overcrowded work desk, it’s easy…

    Marketing Landin EMail- 5 readers -
  • Personalization in a post-brick-and-mortar world

    … Competition from e-commerce sites is hurting physical storefronts. Up until now, retail stores have kept customers coming back by creating unique experiences and providing personalized services. Despite this, traditional brick-and-mortar stores are declining across the US. Even New York City’s acclaimed Fifth Avenue is experiencing a decline…

    Marketing Land- 15 readers -
  • Email shines even brighter with Gmail and Google Wallet

    …-to-peer transactions, but we see a big opportunity for e-commerce and other transactions once Google expands the capability to iOS and other devices. What if I could send my mother flowers for her birthday right from a florist’s email message instead of clicking through to the website and purchasing there? If I know what I want, if I don’t want to shop…

    Marketing Landin EMail Google- 16 readers -
  • 3 brands that do email marketing right

    …, eBay and REI (disclosure: Uber and eBay are clients). Here’s how these three retailers provide a good case study in effective email marketing. Uber A portion of Uber’s email traffic is transactional in nature; their emails serve to close the loop on a ride. You step out of an Uber, and within seconds, you receive an email notification informing…

    Marketing Landin EMail- 21 readers -
  • Make me an offer: Rating the effectiveness of common email offers

    … Offers and promotions are the bread and butter of email marketing. Give subscribers a reason — any reason — to act, and it’s all but inevitable that your campaign will become an occasion for brand glory and killer business outcomes, right? We all know it’s not that simple. At Yes Lifecycle Marketing, my employer, our latest research shows…

    Jason Warnock/ Marketing Landin EMail- 21 readers -
  • 6 tips to get subscribers to open marketing emails

    … While there are several email metrics you should track, a vital way to gauge the health of your email program is to monitor your email open rates. If your emails are being met with radio silence, it’s safe to say recipients aren’t taking any next steps. With recipients’ inboxes becoming increasingly inundated with marketing emails, this should…

    Marketing Landin EMail- 10 readers -
  • Email in 2017: Dying platform or still a worthy investment?

    … management solutions. [Read the full article on MarTech Today.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Len Shneyder is a 15-year email and digital messaging veteran and the VP of Industry Relations at SendGrid. Len serves…

    Marketing Landin EMail- 18 readers -
  • Why you shouldn’t have to hate your ESP

    … you hate? When selecting an ESP, the choices are a single-point provider of email solutions or a partner that offers several solutions that are often rolled up into a giant marketing automation platform. You should be leery of these extended-solution families. In an SAP study of B2B buyers, 52 percent said that the biggest risk of getting…

    Marketing Landin EMail- 17 readers -
  • Why email is taking center stage in marketing innovation

    … Most marketers plan to maintain or increase their investments in marketing innovation this year. But here’s the catch: They’re hedging their bets by expanding innovation in reliable channels like email rather than rolling the dice on unproven marketing tactics. Email marketing is a prime target for innovation in 2017 Marketing innovation…

    Jason Warnock/ Marketing Landin EMail- 19 readers -
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