Channel: Email Marketing

  • Branch now offers its Deep Linked Email solution on a majority of ESPs

    … Let’s say you open an email on your phone about a new travel package to Italy. You click on a link in the email, and it takes you right to a screen in the Hipmunk travel app with the specific flight and hotel info. That’s a key scenario for Branch’s Deep Linked Email solution, now available via eight additional Email Service Providers…

    Marketing Landin EMail- 13 readers -
  • 3 reasons I deleted your cold outreach email

    … I’ve dedicated thousands and thousands of words to the value of outreach for your content marketing strategy — so much so that I’ve now found myself on the receiving end of pitches. And boy, has it been eye-opening (although you only need to look at @SmugJourno on Twitter to see that). A positive relationship between your outreach team and key…

    Marketing Landin EMail Content- 14 readers -
  • Upgrade your email blasts with four simple tactics

    … Email blasts are a time-honored tradition in email marketing where a business sends one email to thousands of people simultaneously, often unsolicited. It’s an effective means of getting attention, but it’s not the type of attention brands should want. Like a man on a soapbox screaming into a megaphone, the email blasts annoy rather than inform…

    Marketing Landin EMail- 15 readers -
  • Forging customer connections in a privacy-obsessed world

    … and processes in place that keep customers’ personal identifiers, and especially financial information, far away from hackers’ prying eyes. To ensure data is safe and secure, build one system for financial information and another to store marketing data. Use an email marketing system to store the data you’ll need to customize and personalize your…

    Marketing Landin EMail- 12 readers -
  • Reducing chaos and stress in email marketing

    … emergencies are rare and need to be acted on when they occur. But for normal email marketing, we can all benefit from more planning for both normal workloads and peak times such as holiday, back to school, Super Bowl and others. The key is to understand what you’re going to need to hit your numbers, but also to plan for some contingencies in case you…

    Marketing Landin EMail- 13 readers -
  • How to grow your email marketing list without resorting to shortcuts

    … Increasing the number of contacts in an email list is a near-universal goal for email marketers. However, many marketers make the mistake of buying lists as a shortcut to the end goal of reaching their quota or in the hopes of increasing their reach and engagement. It may seem like more email addresses will result in more leads, but purchasing…

    Marketing Landin EMail How To's- 15 readers -
  • 12 email marketing fundamentals to master

    … One of the fundamental premises of marketing automation is email engagement. And as modern marketers, we are under serious pressure for our emails to perform — they must drive engagement, conversions, and most importantly, revenue. But with the sophistication of the various tools at our fingertips and an overcrowded work desk, it’s easy…

    Marketing Landin EMail- 22 readers -
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