Channel: Email Marketing

    • Mastering the email ecosystem for effective marketing

      Understanding the email ecosystem can be complicated, but it’s an essential element of executing a successful email program. It’s crucial to think of the entire program life cycle and consider all of its moving parts as equals. Email delivery is a moving target, and each aspect of the campaign deserves the same attention to ensure maximum deliverability and ROI.

      Marketing Landin EMail- 16 readers -
    • Return Path buys email deliverability specialist Email Copilot

      For email service providers (ESP), getting the email delivered to an inbox is the central metric. To help boost these capabilities, New York City-based ESP Return Path announced this week it has purchased San Diego, California-based Email Copilot. Return Path sees itself as a leader in deliverability, and offers a Deliverability Benchmark report.

      Marketing Landin EMail- 16 readers -
  • Getting the most out of your holiday emails

    … It can be difficult to cut through all of the email noise during the holidays, but there are certain tips all email marketers should follow to get the most out of their campaigns and to provide their subscribers with the messages they’re most interested in receiving. Practicing good email hygiene and customizing messaging based on your…

    Marketing Landin EMail- 7 readers -
  • 6 ways marketers try to manipulate subscribers and why we should stop

    Brands everywhere are embracing customer-centricity, but many relics of brand-centric thinking are still out there. This is definitely the case in email marketing, where we often vilify inbox providers and second-guess our subscribers’ intentions and intelligence. As we approach the New Year, let’s resolve to focus more on serving our subscribers instead of trying to manipul ...

    Marketing Land- 7 readers -
  • The hierarchy of subscriber needs: Key success & failure metrics

    … the appropriate expectations for how many emails the subscriber will receive and what content will be in those emails. The key success metric for respectful email experiences is high open rates. Functional email experiences The next level up is functional experiences, a goal that is particularly difficult in the complex world of email marketing. The basics…

    Marketing Landin EMail- 9 readers -
  • How to find the email personalization sweet spot

    … Personalizing messages through targeted email marketing creates value in customer communications, but sometimes brands can get too personal. Finding the right balance when sending personalized messages to recipients can be tricky. But understanding purchase behavior, knowing when to withhold information and looking beyond opens and clicks…

    Marketing Landin EMail How To's- 12 readers -
  • Gmail finally supports responsive design: Answers to 4 burning questions

    … Gmail started rolling out support for CSS media queries across its email clients around midnight last night, following through on the September 14 announcement that it would support responsive design later in the month. With these media queries, email designers will be able to specify different display styles based on things like width, screen…

    Marketing Landin EMail Google- 12 readers -
  • The genius of easy-click emails

    … is an email marketing device that drives conversions by simplifying the user response. Instead of overwhelming users with copy and a complex menu of options, easy-click emails plainly and clearly present a single question and two or three visual responses. Easy-click emails make it convenient for users to respond on mobile (which is becoming…

    Jason Warnock/ Marketing Landin EMail- 7 readers -
  • Email marketing in the age of social media

    … Social media has firmly cemented its place as a vital marketing tool and has evolved to be much more than just a platform for posting photos and sharing life updates. At the same time, email marketing has grown more important to marketers and has the highest return on investment of any channel. Both email marketing and social media have…

    Marketing Landin Social EMail- 18 readers -
  • 5 email marketing sound bites (and the deeper meaning behind them)

    … Mail depending on whether you’re using Internet Explorer or Firefox. This email marketing reality can be a tough one for brand managers and graphic artists to swallow, especially if they’ve done a lot of work in print and other traditional media. Rather than striving for an identical experience, try to create a consistent experience — or, even…

    Marketing Landin EMail- 15 readers -
  • 5 steps to optimize the back end of your sales funnel

    … Do you ever feel as if you’re doing everything to boost your email engagement, but your prospects just aren’t buying? Optimizing your inbound marketing regimen for lead generation is no easy task for marketers. Doing so requires creating compelling content that resonates with your target audience, then taking the initiative to promote your…

    Daniel Faggella/ Marketing Landin EMail- 8 readers -
  • Is your email a casualty of the war on spam?

    … In the world of email marketing, deliverability is a core issue. It’s commonly known that when you send an email, it doesn’t always reach the intended recipient. Between the sender and the recipient are intermediaries, namely the internet service providers (ISPs) and email service providers (ESPs), which use a mix of internal algorithms…

    Marketing Landin EMail- 14 readers -
  • Marketers, make sure you are not being list-bombed and blocked by Spamhaus

    … Here’s a new worry that digital marketers can add to their growing list: A recent spate of email list bombings has led international spam fighter Spamhaus to block IP addresses from a number of well-known email service providers (ESPs), including possibly yours. (See below for advice on what you can do.) And here’s the backstory: On Monday…

    Marketing Landin EMail- 9 readers -
  • 7 steps for re-engaging your email subscribers

    … As the internet and technology have progressed over the years, marketers have realized that the old-school approach of email still generates some of the best bang for the buck. While email is a top generator of marketing dollars, far too many people take a simplistic approach and don’t use it to its full potential. One of the most obvious…

    Marketing Landin EMail- 11 readers -
  • Email marketing is more than just hitting the send button

    … Email marketing continues to reign supreme atop the return-on-investment charts, beating out SEO, content marketing and paid search. When it comes to dollar-for-dollar investments, no other marketing channel beats email. Still, brands can’t expect to hash out lackluster email campaigns, hit the send button, and then just wait for the money…

    Marketing Landin EMail- 11 readers -
  • Why the best email marketing happens when you don’t hit “send”

    … in the first place. And if your email marketing platform integrates with your e-commerce software, you can even use their past browsing or shopping history to offer a special discount that will pique their interest. If you’re not taking advantage of automation, you’re missing out on some of the best-performing emails that you’ll ever send. Your…

    Marketing Landin EMail- 9 readers -
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