Channel: Email Marketing

  • Are you buying #AlternativeEmailFacts as truth?

    … of the truth, we’re in dark times. My colleague, Kevin Mandeville, lightened things up a little by poking some fun at Counselor to the President Kellyanne Conway’s assertion of alternative facts by creating the #AlternativeEmailFacts hashtag. He used the hashtag on some dubious statements about email marketing and encouraged others to join in. And join…

    Marketing Landin EMail- 9 readers -
  • 7 easy wins to add to your email marketing to-do list

    Email is always evolving, so marketers’ email marketing programs must always be changing as well to ensure that they’re still relevant to consumers and that they create great subscriber experiences. With that in mind, here are seven relatively easy wins to consider adding to your email marketing to-do list this year: 1.

    Marketing Land- 22 readers -
  • 4 ways to win the inbox in 2017

    For email marketers, a new year provides a fresh start and an opportunity to outperform the year before. But anyone in the marketing game knows that things move fast: Your tried and true solutions likely aren’t evergreen, and the cutting-edge trends that were all the rage last year are already standard practice.

    Marketing Land- 15 readers -
  • Revamping your email marketing program for the new year

    … and revamp email marketing programs. By cleansing email lists, reworking templates and refreshing content, marketers can begin 2017 with a fresh approach to their programs that will re-engage and even win back some customers who may have disengaged toward the end of the year. Clean your email lists Cleansing subscriber lists of invalid emails lowers…

    Marketing Landin EMail- 19 readers -
  • The 12 stages of email marketing’s evolution: Past and future

    …. And those are just the stages that are in our rear-view mirror. Looking ahead… There are nearly as many channel-redefining changes brewing now than we’ve already experienced. Here are some of the trends that will be shaping email marketing in 2017 and in the years beyond: Email 8.0: Big data personalization & machine learning Thanks to data science…

    Marketing Landin EMail- 23 readers -
  • Getting the most out of your holiday emails

    … It can be difficult to cut through all of the email noise during the holidays, but there are certain tips all email marketers should follow to get the most out of their campaigns and to provide their subscribers with the messages they’re most interested in receiving. Practicing good email hygiene and customizing messaging based on your…

    Marketing Landin EMail- 9 readers -
  • Return Path buys email deliverability specialist Email Copilot

    … For email service providers (ESP), getting the email delivered to an inbox is the central metric. To help boost these capabilities, New York City-based ESP Return Path announced this week it has purchased San Diego, California-based Email Copilot. Return Path sees itself as a leader in deliverability, and offers a Deliverability Benchmark…

    Marketing Landin EMail- 22 readers -
  • 6 ways marketers try to manipulate subscribers and why we should stop

    … Brands everywhere are embracing customer-centricity, but many relics of brand-centric thinking are still out there. This is definitely the case in email marketing, where we often vilify inbox providers and second-guess our subscribers’ intentions and intelligence. As we approach the New Year, let’s resolve to focus more on serving our…

    Marketing Landin EMail- 10 readers -
  • Mastering the email ecosystem for effective marketing

    …, senders can improve their methods surrounding how they collect email addresses, how and when they send to recipients, and how they choose to remove recipients from lists. Takeaways Before kicking off an email marketing campaign, implement authentication methods and establish the brand’s reputation as a sender by complying with spam policies and best…

    Marketing Landin EMail- 17 readers -
  • The hierarchy of subscriber needs: Key success & failure metrics

    … the appropriate expectations for how many emails the subscriber will receive and what content will be in those emails. The key success metric for respectful email experiences is high open rates. Functional email experiences The next level up is functional experiences, a goal that is particularly difficult in the complex world of email marketing. The basics…

    Marketing Landin EMail- 10 readers -
  • How to find the email personalization sweet spot

    … Personalizing messages through targeted email marketing creates value in customer communications, but sometimes brands can get too personal. Finding the right balance when sending personalized messages to recipients can be tricky. But understanding purchase behavior, knowing when to withhold information and looking beyond opens and clicks…

    Marketing Landin EMail How To's- 15 readers -
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