Channel: Email Marketing

    • How to grow your email marketing list without resorting to shortcuts

      Increasing the number of contacts in an email list is a near-universal goal for email marketers. However, many marketers make the mistake of buying lists as a shortcut to the end goal of reaching their quota or in the hopes of increasing their reach and engagement. It may seem like more email addresses will result in more leads, but purchasing lists has the opposite effect.

      Marketing Landin EMail How To's- 15 readers -
    • Why email marketing has lasted five times longer than your first marriage

      Like a marriage, email marketing is based on a relationship between two interested parties: a brand and a consumer. But while the average first marriage only lasts about eight years, email marketing has been around for nearly 40 years. So, how has email marketing beaten the odds, even when critics said that email was an all-but-dead channel? And more importantly, what lies a ...

      Jason Warnock/ Marketing Landin EMail- 13 readers -
    • Reducing chaos and stress in email marketing

      Email is a powerful medium. It has a unique combination of scale and speed. It’s one of the few levers marketers have to drive short-term results, from online revenue to event registration to app downloads and so on. And because it is relatively low-cost on a per-piece or cost-per-thousand (CPM) basis, it doesn’t get the planning and discipline that a channel like direct mail ...

      Marketing Landin EMail- 11 readers -
  • 12 email marketing fundamentals to master

    … One of the fundamental premises of marketing automation is email engagement. And as modern marketers, we are under serious pressure for our emails to perform — they must drive engagement, conversions, and most importantly, revenue. But with the sophistication of the various tools at our fingertips and an overcrowded work desk, it’s easy…

    Marketing Landin EMail- 20 readers -
  • Personalization in a post-brick-and-mortar world

    … and how often. Recipients love to be in the driver’s seat, so allow them to make the decision on receiving messages, and they will be more likely to engage with the content. Additionally, try implementing birthday emails into your marketing strategy. Birthday emails that offer special deals are one the best ways to send personalized messages…

    Marketing Land- 17 readers -
  • Email shines even brighter with Gmail and Google Wallet

    … and previously unimaginable level, and it’s got ESPs (email service providers) salivating at the possibilities. The email address rules digital. Here’s how: Why is it that Gmail is so confident that email is secure enough to send money from one person to another? Because you know the person on the other end. It’s what makes email the central hub…

    Marketing Landin EMail Google- 18 readers -
  • 3 brands that do email marketing right

    …, eBay and REI (disclosure: Uber and eBay are clients). Here’s how these three retailers provide a good case study in effective email marketing. Uber A portion of Uber’s email traffic is transactional in nature; their emails serve to close the loop on a ride. You step out of an Uber, and within seconds, you receive an email notification informing…

    Marketing Landin EMail- 22 readers -
  • Make me an offer: Rating the effectiveness of common email offers

    … Offers and promotions are the bread and butter of email marketing. Give subscribers a reason — any reason — to act, and it’s all but inevitable that your campaign will become an occasion for brand glory and killer business outcomes, right? We all know it’s not that simple. At Yes Lifecycle Marketing, my employer, our latest research shows…

    Jason Warnock/ Marketing Landin EMail- 22 readers -
  • 6 tips to get subscribers to open marketing emails

    …, the more likely that consumers will forget or lose interest in your brand. Have your subscribers determine their email cadence Make sure to provide users with an email preference center that allows them to adjust how often they’d like to receive marketing emails. By empowering your subscribers with customizable preferences, brands can avoid being…

    Marketing Landin EMail- 10 readers -
  • Email in 2017: Dying platform or still a worthy investment?

    … management solutions. [Read the full article on MarTech Today.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Len Shneyder is a 15-year email and digital messaging veteran and the VP of Industry Relations at SendGrid. Len serves…

    Marketing Landin EMail- 22 readers -
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