Channel: Industry

  • Best Practices for Building an On-Demand Content Strategy

    We are now in the age of the self-educated buyer. Two-thirds of buyers complete their decision-making before they contact a sales rep. They take in content in their own way, on their own time. To deal with this new reality, you must have an effective on-demand content strategy that puts your content in a buyer’s hands quickly and easily. Content is king, but only if people can find it.

    Search Engine Land- 14 readers -
  • Search marketers save $400 on SMX East until this Saturday!

    … Your search for actionable SEM and SEO tactics stops here. Join thousands of marketers at the largest search marketing conference on the East Coast — Search Engine Land’s SMX East, October 24–26, 2017, in New York City. Register today for an All Access Pass and pay the super early bird rate of $1,795 — that’s a whopping $400 off on-site rates…

    Search Engine Landin SEO- 9 readers -
  • Is your marketing organization ready for martech?

    … If you’ve worked in marketing for longer than six months, chances are you’ve seen how technology changes the way we do things. And at an increasingly rapid pace. I’m not talking about updates to social media feed algorithms, or new search advertising options, or the improvements in email automation. (How about that Marketo outage last week…

    Scott Brinker/ Search Engine Land- 10 readers -
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