Channel: Local

  • Essential voice search strategies for 2017

    … from, and there are sure to be more on the horizon. So, if you’re going to stay ahead of local search, you need to start thinking about voice search as you optimize your site — starting now. [Read the full article on Search Engine Land.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land…

    Marketing Land- 16 readers -
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  • The importance of local authenticity

    … of salespeople. But there are three steps you can take to improve your brand’s local authenticity. [Read the full article on Search Engine Land.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Brian Smith is the director of local solutions…

    Marketing Landin Social- 16 readers -
  • The importance of local authenticity

    … should be updating it on your local pages. This will give you a chance to win with search engines and your local community. Another great way to provide local identity is through pictures. This can be as simple as highlighting your employee of the month or pictures of customers and inventory inside the store. Or consider taking a cue from small-town…

    Search Engine Landin SEO- 20 readers -
  • Don’t just appeal to a local searcher’s wants or needs, focus on the journey

    … Millennial travelers have been yearning for genuine, local experiences that deliver a special and unique taste of authenticity. They don’t want to merely cross an experience, city or place off a bucket list. These travelers and searchers would like to experience life, while accidentally encountering experiences worthy of Snapchat stories…

    Marketing Landin SEO- 18 readers -
  • Local SEO is about so much more than tools

    … Welcome to my first Local SEO column of the year on Search Engine Land! While most other sites are publishing roundups or predictions for 2017, there’s really only one way to kick off the beginning of a new year: a new installment of Greg’s Soapbox! As you faithful readers know, my posts are almost always influenced by recent conversations…

    Greg Gifford/ Search Engine Landin SEO- 21 readers -
  • Why Google shutting down Map Maker should terrify SMBs

    …? My current advice to SMBs is to keep a close eye on their Google listing to make sure no one is trying to sabotage it. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Joy Hawkins is a Local SEO expert who is a part of Google's Top…

    Search Engine Landin SEO Google- 14 readers -
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