Channel: Local

  • Stop overloading your Local SEO content!

    I’ve been spending a lot of time on the road, speaking at conferences and talking to marketers and business owners, and I’ve been having the “content” talk far too often lately. You know, the one that’s almost as awkward as sitting down with your kids to talk about the birds and the bees, but where you’re talking to a business owner and telling them that their last SEO agency duped them.

    Greg Gifford/ Marketing Land- 10 readers -
    Earlier about the same topic:
  • Bing launches bots for local businesses

    Bots are coming to Bing in a big way. Through its Bot Framework, Microsoft is starting to integrate chatbots into search results — to make search more interactive and transactional. In April, Matt McGee spotted the appearance of chat functionality for selected Seattle-area restaurants. That is now rolling out officially (still only to restaurants) through Bing Places and the ...

    Greg Sterling/ Search Engine Land- 19 readers -
  • Stop overloading your Local SEO content!

    … to have problems keeping clients. So this month’s edition of Greg’s Soapbox is calling out the “content, content, CONTENT” play and showing why overloading on content is a bad strategy. Lazy local content pages are usually doorway pages In most cases, the local content play involves the monthly addition of “location” targeted pages to a website. Yes…

    Greg Gifford/ Search Engine Landin SEO Content- 16 readers -
  • Google Hotel Ads now showing nightly price trends

    … Google’s Hotel Ads are starting to show pricing trends on mobile. Sergey Alakov spotted the update on Thursday. The widget shows the best prices for a one-night stay. If no pricing is available, the bar will be white instead of blue. Clicking on the price goes to a page of ads for “Best prices per night for a 1-night stay” with pricing from…

    Ginny Marvin/ Search Engine Landin SEO Google- 13 readers -
  • 7 unannounced updates to Google My Business we’ve seen in 2017

    … We all know that Google is constantly launching updates to their products (over 1,600 last year), and some of these changes are well covered and some slip by unnoticed. I have quietly been keeping track of some of the major changes I’ve noticed so far this year that would impact those of us who work in Local SEO and wanted to share my…

    Search Engine Landin SEO Google- 13 readers -
  • Track, Qualify & Convert Your Leads: Using Call and SMS Data to Drive New Customers

    … Voice search now accounts for 20% of queries on Google’s mobile app and Android devices. Inbound call volume is continuing to increase even as messaging apps and chatbots become more popular. Facebook expects 37 billion call conversions by 2019, as social media’s share of mobile calls to businesses explodes. These trends are enabling digital…

    Marketing Land- 15 readers -
  • The Yext IPO and the triumph of local SEO

    SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: Pick your favorite event and attend! http ...

    Greg Sterling/ Search Engine Landin SEO- 17 readers -
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