Channel: Local

  • SMX West session: The definitive guide to local search ranking factors

    …. [Read the full article on Search Engine Land.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Greg Gifford is the Director of Search and Social at DealerOn, a software company that provides websites and online marketing to new car dealers all over the country. Check out their awesome blog for more of Greg’s local search posts and videos. …

    Greg Gifford/ Marketing Land- 14 readers -
  • SMX West session: Harnessing the power of online reviews

    Closing out the excellent first time slot in the Local track at SMX West this year was Thomas Ballantyne’s session about online reviews. Far too many business owners either ignore or don’t care about reviews, so Ballantyne — the director of marketing at Bulwark Pest Control — built his presentation as a tool to help marketers get buy-in from their clients.

    Greg Gifford/ Search Engine Land- 11 readers -
  • Preparing for local reach in a ‘post-rank’ world: Get your data in line

    … so silly. What might voice search mean for local? Most who do believe in a voice-dominated future are in a love/hate relationship with the idea. Some predict we’ll lose all local organic space to ads. Others foresee a future in which anything less than the No. 1 rank is worthless. I see both conclusions as an incomplete picture. A recent Moz…

    Search Engine Landin SEO- 14 readers -
  • Top 10 insights on local marketing at LSA17

    … At the Local Search Association annual conference a few weeks ago, search and marketing experts in the local space provided insights into trends and challenges the advertising, marketing and search industry faces today. Here are 10 of the top takeaways shared at LSA17. 1. Location drives almost all consumer engagement, even for national brands…

    Wesley Young/ Search Engine Landin SEO- 11 readers -
  • Why and how entities are shaping location marketing

    … complicated). It’s easier to use our voices to ask, “Where is a bank nearby that speaks Spanish and offers mortgage services?” And so we do. Google needs to cast a wider net to provide a concise answer to a question with multiple conditions. How can local businesses respond to this trend? The rise of entities means that businesses must do more than…

    Adam Dorfman/ Search Engine Landin SEO Google How To's- 14 readers -
  • National retailers: Stop ignoring local SEO

    … When I worked in NBC’s Internet group, I had this idea to aggregate all of their local station websites into a single network. When I pitched it, my boss’ initial reaction was, “Why do you want to bother with the local affiliates? They are a royal PITA.” It’s been a while since NBC-IN, but even today I still see evidence that national-to-local…

    Andrew Shotland/ Search Engine Landin SEO Google- 20 readers -
  • Yext files for long-awaited $100 million IPO

    SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: Pick your favorite event and attend! http ...

    Greg Sterling/ Search Engine Landin SEO- 12 readers -
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