Channel: Local

  • Compare 16 local marketing automation platforms

    … Locally targeted ad spending by US national brands will grow to $68.9 billion in 2018, according to BIA/Kelsey’s US Local Media Forecast. Local marketing growth is being driven by several important trends, including consumers’ increasing preference for online local information — particularly through social media — and their use of mobile…

    Search Engine Landin SEO- 15 readers -
  • 6 things you need to know about Google’s Q&A feature on Google Maps

    … about Questions & Answers that you want to share, feel free to reach out to me on Twitter. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Joy Hawkins is a Local SEO expert who is a Google My Business Top Contributor. She regularly…

    Search Engine Landin SEO Google- 17 readers -
  • 4 local SEO tips for restaurants

    … can be tweaked to apply in other sectors, they’re especially for those of you who own or work with restaurants. So let’s dig in. Non-Disclaimer Disclaimer: In some of my examples below, I will be using a restaurant local to me called Bard & Banker. This is not a client of ours; they’re simply doing some things well, and I don’t like using our…

    Dave Davies/ Search Engine Landin SEO- 16 readers -
  • Optimized store landing pages: An important part of local search strategy

    … queries and build local search relevance. Having a presence on these local directory/profile sites is definitely a core part of local search marketing. Just as important is listing each of your business locations on your website. However, I’ve noticed that many businesses do not have landing pages for each of their store locations, which is a missed…

    Search Engine Landin SEO- 19 readers -
  • Facebook expands Marketplace categories and content in new push for growth

    Facebook launched its classifieds site Marketplace in October of last year. Now the company is rolling it out to more countries and adding new categories and content from (local) business owners. Considered by some as a “Craigslist clone” or potentially a “Craigslist killer,” the social site originally positioned Marketplace as a peer-to-peer selling platform, responding to ...

    Greg Sterling/ Search Engine Land- 17 readers -
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