Channel: Local

    • 3 local SEO tips that deliver business results

      SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: http://smxpo.com/1QikJWe Pick your favorite event and attend! http://www.smxadvanced.com http ...

      Search Engine Landin SEO- 18 readers -
    • ‘Things to do near me’ SEO

      SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: http://smxpo.com/1QikJWe Pick your favorite event and attend! http://www.smxadvanced.com http ...

      Andrew Shotland/ Search Engine Landin SEO- 16 readers -
    • Local search: It’s all about mobile

      Optimizing for local search is important, but if you aren’t optimizing for mobile, you’re going to miss out on your most important source of local traffic. For years, Google has been improving the relevance of local search, from its “Pigeon Update” to Promoted Pins. And since there are more searches on mobile than desktop, it’s no wonder that Google has put a big emphasis on ...

      Search Engine Landin SEO- 17 readers -
  • Hyperlocal marketing will soar in 2017: 5 tips to stay on top

    The conversation about local search is not a new one; marketers have been discussing the importance of targeting customers by location for the past decade. Recently, it has been pushed back into the industry forefront with the rise of hyperlocal search and its relationship to mobile. Google Trends clearly show a dramatic increase in “near me” queries, particularly since mid-2015.

    Jim Yu/ Search Engine Land- 20 readers -
  • 6 business types that reap the most reward from local SEO

    National — or even global — SEO was once the revolutionary way to gain visibility on the internet. Now, it has become incredibly expensive and brutally competitive. As a result, small businesses are turning to local SEO to increase their exposure to potential customers online. So, what factors into an awesome local SEO strategy? Truth is, there are many components that come into play.

    Pratik Dholakiya/ Search Engine Land- 19 readers -
  • Organic traffic & link building for small businesses

    When it comes down to it, the hardest part of SEO for most small businesses is building links and authority. Keyword research, on-page optimization, local SEO — it’s all doable, and to some degree mechanical. But raising your authority? Not so much. While the importance of links is clear, Google’s messaging is confusing and unhelpful.

    Search Engine Land- 16 readers -
  • ‘Things to do near me’ SEO

    If you are targeting local searchers and have not employed a “Near Me” SEO strategy, I think it’s time we had a talk. As you can see, Google Trends data shows explosive growth of “things to do near me” queries worldwide. But it’s not just “things to do” — it’s pretty much every query that has local intent.

    Andrew Shotland/ Marketing Land- 15 readers -
    Earlier about the same topic:
  • Yelp Q4: earnings beat expectations but guidance disappoints investors

    … claimed local business locations and 138,000 local advertising accounts. The company added that it grew local revenue by 36 percent in the fourth quarter to $171 million. Transactional revenue grew 19 percent to $16.6 million. Despite these positive results, shares declined in after-hours trading because of disappointing guidance, which was below…

    Greg Sterling/ Marketing Land- 16 readers -
  • How to nail a local SEO pitch

    Local SEOs just get it. We understand that a company needs to be present when a customer digitally seeks its services. We get that businesses are virtually handing over potential revenue to competitors that invest more heavily than they do in local SEO. We recognize all of this wholeheartedly and put our blood, sweat and tears into helping brick-and-mortar businesses underst ...

    Search Engine Land- 13 readers -
  • Local SEO in 2017: 5 simple ways to dominate local search

    … If you’ve followed SEO strategies for any length of time, you know one thing: SEO changes all the time. When it comes to local SEO, it’s more important than ever that you optimize your on-site and off-site SEO strategies for clients and customers who may be searching for your local business. Local competition is heating up, and if you’re…

    Search Engine Landin SEO Google- 13 readers -
  • The future of paid voice search and monetizing the map

    … Google, Microsoft and Amazon display a map without a screen? And two, how do they make money off the map if you can’t see it? [Read the full article on Search Engine Land.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Brian Smith…

    Marketing Land- 13 readers -
  • Local search: It’s all about mobile

    … Optimizing for local search is important, but if you aren’t optimizing for mobile, you’re going to miss out on your most important source of local traffic. For years, Google has been improving the relevance of local search, from its “Pigeon Update” to Promoted Pins. And since there are more searches on mobile than desktop, it’s no wonder…

    Marketing Land- 16 readers -
    Earlier about the same topic:
  • The future of paid voice search and monetizing the map

    … Last year, Google introduced local search ads and promoted pins to wring a few extra dollars out of Maps. By extra, I mean potentially an additional $1.5 billion in 2017 alone. Maps inherently have local intent; local intent has a high likelihood for conversion. No surprises there. But ads run counter to a quality user experience. We…

    Search Engine Landin SEO- 12 readers -
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