Channel Marketing

  • ‘Science the way’ to increased sales

    …Reprinted from South Florida Business Journal. In the movie “The Martian,” Matt Damon’s character, astronaut Mark Watney, is mistakenly left for dead by his fellow astronauts on Mars. When he awakens alone on the red planet, he makes a conscious decision “not to die.” Instead, he says (to himself) that, in the face of overwhelming... View Article…

    Starmark- 5 readers -
  • Are You Looking at the Best Marketing Metrics?

    Marketers have become very focused on measuring the effects of their work—which is both good and bad. On the one hand, quantifying things can prove that certain strategies and tactics are effective and worth additional investment. On the other hand, we don’t always do a very good job at understanding the numbers our work produces, which means data may be driving us to the wrong conclusions.

    Convince and Convert- 14 readers -
  • B2B Channel Marketing Strategies: 12 Data and Content Takeaways from #BMAMN

    … and content management as keys to the future of channel marketing in their respective industry. Panelists at Business Marketing Association Minnesota‘s February event, “Strategies to Win: The Evolution of Channel Marketing” all agreed that the level at which their company leverages data in its marketing channels has increased significantly in recent…

    TopRank®in Content- 12 readers -
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