Channel Marketing

  • ‘Science the way’ to increased sales

    …Reprinted from South Florida Business Journal. In the movie “The Martian,” Matt Damon’s character, astronaut Mark Watney, is mistakenly left for dead by his fellow astronauts on Mars. When he awakens alone on the red planet, he makes a conscious decision “not to die.” Instead, he says (to himself) that, in the face of overwhelming... View Article…

    Starmark- 5 readers -
  • Are You Looking at the Best Marketing Metrics?

    …-centric, business-centric goals—and channel marketers should be using their campaign- and channel-level metrics to set themselves up to achieve those higher level goals. The year is still young. It’s not too late to revisit your key performance indicators for 2015 and re-orientate them around the customer and business metrics that really matter, and avoid prioritizing metrics like opens, clicks, and list growth that can undermine top-line performance. Let’s get everyone focused on the same goals. …

    Convince and Convertin Mobile EMail- 11 readers -
  • B2B Channel Marketing Strategies: 12 Data and Content Takeaways from #BMAMN

    … Panelists, from left, Heather Anfang, John Peters, Barbara Merwin and Chris Hawver discuss channel marketing strategies at Tuesday’s BMAMN event. What do marketing professionals from industries as diverse as food service, laboratory supply manufacturing, data storage and financial services all have in common? Each of them see consumer data…

    TopRank®in Content- 6 readers -
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