Channel Marketing

  • ‘Science the way’ to increased sales

    …Reprinted from South Florida Business Journal. In the movie “The Martian,” Matt Damon’s character, astronaut Mark Watney, is mistakenly left for dead by his fellow astronauts on Mars. When he awakens alone on the red planet, he makes a conscious decision “not to die.” Instead, he says (to himself) that, in the face of overwhelming... View Article…

    Starmark- 5 readers -
  • Are You Looking at the Best Marketing Metrics?

    … to “budgetary constraints.” Without an attribution model and ROI visibility, it’s difficult to have a cohesive, holistic strategy. Complicating this further is evidence that channel marketers aren’t using the same metrics to measure success that their leaders do (highlight to tweet). Our State of Marketing Leadership report indicated that revenue growth…

    Convince and Convertin Mobile EMail- 18 readers -
  • B2B Channel Marketing Strategies: 12 Data and Content Takeaways from #BMAMN

    … Panelists, from left, Heather Anfang, John Peters, Barbara Merwin and Chris Hawver discuss channel marketing strategies at Tuesday’s BMAMN event. What do marketing professionals from industries as diverse as food service, laboratory supply manufacturing, data storage and financial services all have in common? Each of them see consumer data…

    TopRank®in Content- 12 readers -
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