Channel: Marketing Technology

  • Site-Optimizing Moovweb Launches Suite Of Shopping Cart-Optimization Tools

    … platforms like Magento or Demandware, often focus on one aspect, like payments, or on fixing demand, like retargeting shoppers via email or ads. By contrast, he said, MoovCheckout offers a full suite of analytics and tools specifically for fixing carts. About The Author Barry Levine covers marketing technology for Third Door Media. Previously…

    Marketing Land- 14 readers -
  • Live Blog: The Microsoft Windows 10 Device Event

    … Windows 10 has been out for weeks — how about some nice new devices from Microsoft to run it? That’s what we’re expecting today in Microsoft’s big Windows 10 device event. We’ll have all the news as it comes, in our live blog below. What’s expected? The Verge has a good rundown that’s been echoed by other publications: new Lumia phones…

    Danny Sullivan/ Marketing Land- 17 readers -
  • How Omni-Channel Marketing Can Help Travel Brands Fly Farther, Faster

    … Is it truly possible that US retailers miss the chance to bring in 10 percent more revenue because they are fumbling omni-channel marketing efforts? For a multimillion-dollar retailer, that translates to hundreds of thousands of dollars left on the table. But for a billion-dollar retailer, it’s a hefty $100 million. That’s a huge number…

    Marketing Landin How To's- 27 readers -
  • How To Execute Account-Based Marketing At Scale

    … It used to be that Account-Based Marketing (ABM) was an analog tactic and could really only be executed to a few key accounts. The idea of scaling up ABM strategies to reach 500 or (gasp!) 5,000 target accounts was enough to make marketers break out in a cold sweat. Fortunately for us, that isn’t the case anymore. There is a lot of great tech…

    Marketing Landin How To's- 14 readers -
  • Rentrak And comScore To Merge Creating Broad Media Measurement Firm

    … In a surprise move that will reverberate across the world of analytics and audience measurement, comScore and Rentrak have announced a merger. Both companies are public. They explained in their joint release that they’re merging to bring improved cross-platform measurement to the industry: “TV, video on demand, desktop, mobile, over-the-top…

    Greg Sterling/ Marketing Land- 21 readers -
  • Marketing Men & Machines: Balancing Technology And Human Capital

    … to people. Using Data To Make Intelligent Marketing Decisions Machine learning has already become increasingly prominent in many areas of technology. Did you write your business article using a spell checker? Did you set up your inbox to automatically sort out your spam? Machine learning can be seen in Facebook recommendations and websites that make…

    Jim Yu/ Marketing Land- 25 readers -
  • TapInfluence Brings Automation To Influencer Marketing With TapFusion

    … TapInfluence, a Boulder-based marketing technology, has announced TapFusion, calling it “the world’s first influencer marketing automation platform.” The product is built for brands and agencies that want to identify and recruit social influencers in TapInfluence’s marketplace of registered and vetted influencers, along with “millions…

    Marketing Landin Social- 11 readers -
  • Get Ready For A “Blueshift” In Marketing

    … is a Partner and the Group Director of Innovation & Analytics at GroupM. He is a digital veteran with over 7 years of experience in advertising. He currently is responsible for running the data and insights practice for search and social marketing at GroupM. (Some images used under license from Shutterstock.com.)…

    Marketing Land- 10 readers -
  • Salesforce Gets Into Internet Of Things Market With IoT Cloud

    … Benioff, chairman and chief executive officer, Salesforce.“The IoT Cloud will allow businesses to create real-time 1:1, proactive actions for sales, service, marketing or any other business process, delivering a new kind of customer success. Powered by the company’s new real-time processing engine called Thunder, Salesforce IoT Cloud takes in data…

    Ginny Marvin/ Marketing Land- 37 readers -
  • September 10 Webcast: Data-Driven ROI Reality and Avoiding the Creep Factor

    … The latest technology can track a consumer from one device to the next and one search to the next, creating a wealth of individual information. This rich data gives marketers the ability to develop a unique on-site and off-site marketing program for each consumer’s next purchase move. Businesses need to find the right balance between using…

    Marketing Land- 15 readers -
  • Hyper-Personalization: How To Use Data To Build Loyal Customer Relationships

    … Marketing Land. Staff authors are listed here. About The Author Josh Manion is well-versed in the web analytics space, having founded Stratigent in 2002, a company he built into one of the top web analytics firms in the country, bringing in big-brand clients like Motorola, Blue Cross Blue Shield, Mattel and General Mills. After nearly 7 years…

    Marketing Landin How To's- 10 readers -
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