Channel: Martech: Advertising

  • Not your father’s billboards: Interactive out-of-home is coming of age

    … and sanctuaries in order to encourage conversation. Twenty-five of the 6,500 species photographed so far are used in this project, including the Florida panther, the Golden Snub-nosed monkey and the Malayan tiger. [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he…

    Marketing Land- 15 readers -
  • Stop calling ‘ad tech’ advertising

    … Plain and simple: advertising technology is not advertising. It may contain the root word “ad,” but the realities of the current ad tech world could not be further from its impetus. There is no thoughtful creative, no careful planning and targeting involved. Brands are offloading their advertising — especially on mobile — to algorithms…

    Marketing Land- 13 readers -
  • What can legacy media teach us about programmatic’s future?

    … In 2012, when Newsweek announced that they were going to scrap their print edition and go all digital, it felt like the culmination of an inevitable trend. The march of content away from legacy formats and toward the infinite horizon of digital distribution was inexorable and unstoppable. Print was dead or dying, and there was no point…

    Marketing Land- 26 readers -
  • 4 lessons from a decade of ad tech disruption

    … detailing the extent of ad fraud, the vast quantity of non-viewable impressions, the prevalence of ad blocking and the opaque measurement practices by those who came to be known as the walled gardens. As much as new technology forced changes to our business, these crises of confidence forced changes to the way we approach the technology…

    Marketing Landin Display- 20 readers -
  • Innovid teams with Tapad to target video ads at users across devices

    … be able to retarget a potential customer across devices, deliver the most effective sequence of ads across devices and provide a related experience as users move from device to device. [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space…

    Marketing Land- 20 readers -
  • Countering header bidding, Google drops its ‘last look’ advantage

    … Google may have taken away header bidding’s best reason for being. The increasingly popular practice of header bidding arose largely because publishers were unhappy that Google gave its own DoubleClick Ad Exchange (AdX) a “last look” on auctions for ad impressions. Only AdX was able to bid on every impression, and it could always outbid others…

    Marketing Landin Display Google- 17 readers -
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