Channel: Martech: Advertising

  • iOS 11 will accelerate the need for cookie-less tracking

    …With the soon-to-be-released iOS 11 mobile operating system, Apple is looking to kill the cookie. Contributor Joe Sabol says advertisers need to face the new mobile reality and devise a post-cookie ad strategy. Please visit Marketing Land for the full article…

    Marketing Land- 6 readers -
  • Narrativ marries affiliate links with real-time auctions

    … The basic model for affiliate links is fairly straightforward. Inside or near an article, a link allows a reader to buy a related product. An article about the best new digital cameras, for instance, might contain a link — perhaps with an image — to buy a specific Casio camera mentioned in the story. If a reader clicks that link and makes…

    Marketing Landin Affiliate- 18 readers -
  • How the Internet of Things changes everything

    … from 10 billion in 2015. This includes a mix of standalone devices that can be monitored and/or controlled from a remote location, as well as remote-enabled devices (such as smartphones, connected/smart TVs, smart home and smart assistants like Amazon’s Echo). In many areas, the proliferation of these devices has already passed the tipping point…

    Marketing Landin How To's- 20 readers -
  • Demystifying AI: Understanding the human-machine relationship

    … what to do once a calculation is made. (Or, if training a neural network, very specific inputs and outputs must be provided for the data that’s being ingested.) To illustrate this in grossly simplified terms, imagine a computer system in an autonomous car. Data comes from cameras placed around the vehicle, from road signs, from pictures that can…

    James Green/ Marketing Land- 15 readers -
  • Even Financial launches tool to semi-automate financial compliance for online ads

    … issues that could pose problems with US federal or state regulations, as well as any brand safety content that could be embarrassing for the advertising financial service. If the tool finds or suspects a violation, the ad placement is scratched, and an Even Financial staff member — from a team of three monitors — takes a look and renders a judgment…

    Marketing Land- 20 readers -
  • Martech and ad tech: Challenges and opportunities

    … elements of each within a single piece of software. Private equity and venture capitalist database Pitchbook is now tracking solutions like this as a standalone industry segment, one in which US VCs invested $290 million last year. [Editor’s note: On MarTech Today, we see ad tech as a subset of martech, as advertising is a part of a brand’s overall…

    Jim Yu/ Marketing Land- 15 readers -
  • Is your demand-side platform real or fake?

    … campaigns and pull reports. Real DSPs are never built on the API of another DSP. [Read the full article on MarTech Today.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Ratko Vidakovic is the founder, author, and principal consultant…

    Ratko Vidakovic/ Marketing Land- 19 readers -
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