Channel: Martech: Advertising

    • What can legacy media teach us about programmatic’s future?

      In 2012, when Newsweek announced that they were going to scrap their print edition and go all digital, it felt like the culmination of an inevitable trend. The march of content away from legacy formats and toward the infinite horizon of digital distribution was inexorable and unstoppable. Print was dead or dying, and there was no point in resisting it.

      Marketing Land- 24 readers -
  • 4 lessons from a decade of ad tech disruption

    … Today.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Chuck Moran is responsible for leading RhythmOne's creative products team to find unique opportunities in a dynamic, digital marketplace. With over 20 years of digital marketing experience, Chuck has developed a broad understanding of the connected consumer and how brands can engage them through technology-driven, creative solutions and programmatic buying. …

    Marketing Landin Display- 17 readers -
  • Innovid teams with Tapad to target video ads at users across devices

    … Video marketing platform Innovid is now able to deliver video ads to the same user across their devices, thanks to a partnership announced this week with cross-device identity provider Tapad. This is the first time that Innovid has employed cross-device identification, SVP of Product Ronnie Lavi told me. He noted that advertisers will now…

    Marketing Land- 18 readers -
  • Countering header bidding, Google drops its ‘last look’ advantage

    … will allow publishers to invite trusted third-party exchanges and SSPs to submit real-time prices using industry-standard RTB calls. These prices will be considered along with bids from the DoubleClick Ad Exchange and the publisher’s reservation campaigns to pick the highest-paying ad. [Read the full article on MarTech Today.] About The Author…

    Marketing Landin Display Google- 16 readers -
  • IBM’s Watson helps turbocharge Rocket Fuel with more brainpower

    … IBM’s logo for Watson The predictive marketing platform Rocket Fuel began in 2008 as a demand-side ad-buying platform, with artificial intelligence (AI) helping to steer ad placements from the start. It now also employs its AI to help inform marketing decisions made through other channels, such as selecting the most effective content…

    Marketing Land- 16 readers -
  • It’s true: Smiling at an ad means sales will go up

    … emotional tracking as regular tool. [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded…

    Marketing Land- 15 readers -
  • Surprise: Only 12% of top websites are using header bidding

    … In the world of digital advertising, header bidding has hit superstar status in the last year or so. But a new report from New York City-based ad tech firm GetIntent — out this week — indicates that header bidding is not as popular among one group of leading publishers as you might think. And it shows that the open source Prebid.js…

    Marketing Landin Display- 20 readers -
  • Ad-blocking concerns shift to the video ad industry

    … to circumvent the software. While ad blocking has so far been a general issue across the entire online ecosystem, 2017 will be the year it becomes a major concern for the video advertising industry. So what makes ad blocking particularly relevant to video advertising, and how can its impact be reduced? [Read the full article on MarTech Today.] Some…

    Marketing Landin Display- 25 readers -
  • How bots ruin on-site experiences for real humans

    … From the rugged alleys of Sweetwater to Facebook feeds filled with fake news, the impact of bots has never been greater. With bots now accounting for a majority of online traffic, they have moved on from just giving marketers headaches to destabilizing digital economies and perhaps even electing presidents. As online advertising is projected…

    Marketing Landin Display How To's- 22 readers -
  • Shine is now Rainbow, dropping network-level ad-blocking for ad-filtering

    … these changes notes that it is “no longer selling ad blocking to mobile carriers,” indicating that it once did.) [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these…

    Marketing Land- 19 readers -
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