Channel: Martech: Advertising

  • All the right marketing technology for advanced TV media buying

    …Every marketer, regardless of discipline, has a holy grail in mind. For analysts, it may be having a holistic view of the customer journey. For creatives, it may be having the team and tools to conceptualize and generate impactful experiences. And for media buyers, it may be the ability to take a... Please visit Marketing Land for the full article. …

    Marketing Land- 7 readers -
  • SteelHouse adds Connected TV

    …The ad platform is the latest to bring CTV into the digital ad ecosystem. Please visit Marketing Land for the full article…

    Marketing Land- 8 readers -
  • We’re already seeing the fallout from Apple’s war on cookies

    …Is Apple’s Intelligent Tracking Prevention feature a sign that the death of the cookie is imminent? Columnist Joe Sabol believes advertisers shouldn't wait to find out and should start to adapt to a post-cookie world. Please visit Marketing Land for the full article…

    Marketing Land- 13 readers -
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