Channel: Martech: Advertising

  • Trust & transparency: Why we need it more than ever in 2017

    … this year which affected the industry, some in a not-so-positive way. But we can take these events and look at them as teachable moments and lessons learned that will move our industry forward — they all touch on trust and transparency. [Read the full article on MarTech Today.] Some opinions expressed in this article may be those of a guest author…

    Marketing Land- 14 readers -
  • IBM’s Watson is now working as a psychologist for ad tech firm Unruly

    … tool. The central goal is to increase sales by trying to replicate “light buyers” of a brand’s products, with the idea being that these kind of customers already know the product line and haven’t reached their limit of purchases. This is the latest effort by the News Corp-owned firm to understand the hidden feelings of customers. In September…

    Marketing Landin Display- 14 readers -
  • Adobe Primetime adds TV Media Management Platform

    … set population. [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site…

    Marketing Landin Display- 20 readers -
  • Size matters: 5 tips for creating LEAN programmatic creative

    Advertisers and publishers have no choice but to go “LEAN” — lightweight, encrypted, AdChoices-supported and non-invasive. Why? There’s the recent founding of the Coalition for Better Ads and the updates to the IAB LEAN standards. There’s ad blocking and the fact that people don’t want to use their mobile data for advertisements.

    Marketing Land- 9 readers -
  • Vistar adds first-party data to out-of-home (OOH) ad targeting through LiveRamp partnership

    Step by step, out-of-home (OOH) advertising is becoming just another kind of online inventory. This week, New York City-based Vistar Media expanded its repertoire through a partnership with data provider Acxiom’s onboarding unit, LiveRamp. According to Vistar CEO Michael Provenzano, this is the first use of first-party customer relationship management (CRM) data for targeti ...

    Marketing Land- 17 readers -
  • Pathmatics acquires WhatRunsWhere

    … Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer…

    Marketing Landin Display- 17 readers -
  • Now feel this: Immersion launches first Haptic Ad Service

    … Todd Whitaker told me that this is the first time for feel-based mobile advertising at scale, something that cannot be offered in, say, TV or laptop/desktop ads. He added that, while there are other, one-off haptic ads, “we’re not aware of any competitor” offering such a service. Examples: shaking a martini in an ad for Stoli vodka, feeling…

    Marketing Land- 11 readers -
  • Actionable AI: Data science meets social science

    … the likelihood that a given tactic will produce a certain outcome and that the amount spent on that marketing tactic will produce desired advertising results. [Read the full article on MarTech Today.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author…

    Marketing Land- 10 readers -