Channel: Martech: Advertising

    • Two new studies look at what kinds of campaigns, mobile ad formats work best

      (Credit: MobileFuse) Since the birth of advertising, marketers have been trying to figure out how they might work best. This week, two new studies presented at the Ad Week conference in New York City offer a few hints. The Advertising Research Foundation (ARF) released its study, “How Advertising Works Today,” which focused on the best strategy for campaigns in this multi-platform world.

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    • IAB’s first report on VR/AR surveys the terrain for marketers

      A mid-air pickup of Dunkin Donuts coffee in a 360-degree video. From the IAB report. As reality becomes virtual, augmented, and spherical, marketers are eager to get involved. To help set the stage, the Interactive Advertising Bureau (IAB) is out with its first report on the subject, “Is Virtual the New Reality?: A Market Snapshot of VR Publishing and Monetization.

      Marketing Landin Google Facebook- 12 readers -
  • Bazaarvoice adds ad targeting platform based on consumer intent

    … Bazaarvoice’s visualization of its network. For more than 5000 brands, Bazaarvoice’s cloud-based software allows visitors to rate or review products, or to upload product-related imagery. Now, the Austin, Texas-based company is taking the next step, by announcing a first-party data-based ad platform that targets those visitors with ads…

    Marketing Landin Display Facebook- 11 readers -
  • Videology joins Screenvision to make movie theater ads more targeted

    … to counter ad-blocking, a more efficient targeting of theater ads — and the resulting increased relevancy to specific audiences — might lower the need to spray so many. Better targeting for movie theater commercials is the idea behind the recent announcement by TV/video software provider Videology that it has formed an alliance with cinema advertising…

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  • Connecting the dots: How the customer data platform solves what ails marketers

    … Just when marketing thought it had sorted out the latest in data management tools, a high-profile industry analyst firm officially recognized another category of solution: the customer data platform (CDP). In July, Gartner Research analysts introduced the CDP into its “Hype Cycle for Digital Marketing and Advertising, 2016.” And although it’s…

    Marketing Landin How To's- 9 readers -
  • Unruly now offers biometric measurement of video ads

    … its first regular biometric measurement of online video or TV ads via an ensemble of star players in the field. Called Unruly EQ, it brings together brainwave analysis by marketing research firm Nielsen, facial recognition by Affectiva, and music data analysis by Moodagent. This is complemented by an expanded version of Unruly’s own detailed…

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  • Sizmek hopes to redefine DCOs with its newest creative tool

    … iteration of the company’s DCO, which is a creative platform that helps to automatically assemble ads from mix-and-match creative components for different needs and audiences. In its announcement, Sizmek said that additional features will be added in the near future so that the new tool resembles “Adobe Creative Suite, but for programmatic advertising…

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  • Adobe adds live video ad insertion and tighter video stream measurement

    … Image by Adobe Online video/TV’s evolution into a mature advertising channel continues, with this week’s announcement that Adobe can now dynamically insert ads into live video, and can measure any video stream down to the nearest ten seconds. The announcements were made at the International Broadcasting Conference (IBC), now taking place…

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