Channel: Martech: Advertising

  • Publishers Clearing House attributes 26 percent revenue lift to header bidding

    Publishers Clearing House (PCH) is best known among the general public for its free-to-play, chance-to-win promotional sweepstakes. Among marketers, it’s also known as the holder of one of the largest repositories of “people-based” profiles, where users are identified by name. The company says its database reaches into nearly three-quarters of all US households.

    Marketing Land- 14 readers -
  • MAdTech: The marketers’ view

    … The modern landscape of media, advertising and technology — “MAdTech” — has become increasingly muddled. The means by which marketers need to advertise and media and platform companies need to relate to customers and advertisers are irrevocably changed and continuing to transform. So exactly how does a company scale in the MAdTech marketplace…

    Peter Minnium/ Marketing Landin Display- 15 readers -
  • Welcome, 2017! Some bold martech predictions for the year ahead

    … The New Year is a great opportunity to reflect on progress and challenges from the previous year and prepare for what’s ahead. Even with all the trends that helped marketers navigate through 2016, there are some big ones to consider and prepare for in 2017. I’ve rallied together my top predictions for martech trends in 2017. 1. Ad blockers…

    James Green/ Marketing Land- 15 readers -
  • Methbot: The beginning of the end for digital ad fraud

    … The latest ad fraud scandal to hit the digital advertising world has been exposed, and its name is Methbot. A Russia-based botnet with data centers in the Netherlands and the United States, this digital-age criminal network deploys sophisticated tricks to defraud advertisers, brands and media companies. Now that security firm White Ops has…

    Marketing Landin Display- 19 readers -
  • Going beyond ‘right consumer, right time, right place’

    … in a mobile-first advertising environment. Let’s break it down…. [Read the full article on MarTech Today.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Phil Schraeder is GumGum’s President and Chief Operating Officer…

    Marketing Land- 13 readers -
  • Trust & transparency: Why we need it more than ever in 2017

    … this year which affected the industry, some in a not-so-positive way. But we can take these events and look at them as teachable moments and lessons learned that will move our industry forward — they all touch on trust and transparency. [Read the full article on MarTech Today.] Some opinions expressed in this article may be those of a guest author…

    Marketing Land- 14 readers -
  • IBM’s Watson is now working as a psychologist for ad tech firm Unruly

    …, for instance, it unveiled a multi-layered program to measure biometric responses of viewers to online video or TV ads. [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these…

    Marketing Landin Display- 14 readers -
  • Adobe Primetime adds TV Media Management Platform

    … set population. [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site…

    Marketing Landin Display- 21 readers -