Channel: Martech: Advertising

  • IBM’s Watson helps turbocharge Rocket Fuel with more brainpower

    … IBM’s logo for Watson The predictive marketing platform Rocket Fuel began in 2008 as a demand-side ad-buying platform, with artificial intelligence (AI) helping to steer ad placements from the start. It now also employs its AI to help inform marketing decisions made through other channels, such as selecting the most effective content…

    Marketing Land- 14 readers -
  • It’s true: Smiling at an ad means sales will go up

    … emotional tracking as regular tool. [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded…

    Marketing Land- 12 readers -
  • Surprise: Only 12% of top websites are using header bidding

    … In the world of digital advertising, header bidding has hit superstar status in the last year or so. But a new report from New York City-based ad tech firm GetIntent — out this week — indicates that header bidding is not as popular among one group of leading publishers as you might think. And it shows that the open source Prebid.js…

    Marketing Landin Display- 14 readers -
  • How bots ruin on-site experiences for real humans

    … From the rugged alleys of Sweetwater to Facebook feeds filled with fake news, the impact of bots has never been greater. With bots now accounting for a majority of online traffic, they have moved on from just giving marketers headaches to destabilizing digital economies and perhaps even electing presidents. As online advertising is projected…

    Marketing Landin Display How To's- 17 readers -
  • From viewable to verified: Here comes the next phase of audience-based buying

    … viewability standards was initially met with fear. Reports about fraud and hidden pixels sparked some very uncomfortable conversations between advertisers, agencies and publishers — but they also led to the growth of a new facet of the industry and a market for companies like MOAT and Integral Ad Science. But knowing that an ad was viewed or clicked…

    Marketing Landin Display- 14 readers -
  • Publishers Clearing House attributes 26 percent revenue lift to header bidding

    … article on MarTech Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET…

    Marketing Landin Display- 15 readers -
  • A bot for Kia Motors is the first to debut a new Super Bowl ad

    … Bots are growing up. This week, one of their kind becomes the first to premiere a Super Bowl ad. The 60 second ad — a whirlwind comic spot starring Melissa McCarthy for Kia’s new Niro crossover SUV — is now available through the company’s NiroBot on Facebook Messenger. Kia COO and EVP Michael Sprague said in a statement that the bot milestone…

    Marketing Landin Social- 18 readers -
  • MAdTech: The marketers’ view

    … The modern landscape of media, advertising and technology — “MAdTech” — has become increasingly muddled. The means by which marketers need to advertise and media and platform companies need to relate to customers and advertisers are irrevocably changed and continuing to transform. So exactly how does a company scale in the MAdTech marketplace…

    Peter Minnium/ Marketing Landin Display- 17 readers -
  • Welcome, 2017! Some bold martech predictions for the year ahead

    …, more publishers will focus on creating better content to keep people engaged and coming back for more, both those that pay for a more ad-free experience or those who choose to tolerate advertising. [Read the full article on MarTech Today.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land…

    James Green/ Marketing Land- 16 readers -