Channel: Martech: Analytics & Data

    • Dun & Bradstreet buys Avention so its data can become real-time triggers

      Dun & Bradstreet is making its business data more readily available, with its announcement this week that it is acquiring sales and marketing data provider Avention for $150 million. Based in Concord, Massachusetts, Avention is best known for its OneSource line of data products that offer info on businesses, contacts, and markets for sales people and marketers.

      Marketing Land- 32 readers -
    • Report: Personal health data should be off-limits to common marketing practices

      From the cover of the report Personal wearables that track health data can boost your exercise routine or monitor a medical condition. The devices — including digital watches, sensor-equipped clothes, and apps in smartphones — can track heart rates, sleep patterns, calories, stress levels, and someday may store information on our DNA.

      Marketing Land- 20 readers -
  • Data privacy: Picking the lock on Pandora’s box

    … on collection, use or disclosure of this personal information. The toys subject young children to ongoing surveillance and are deployed in homes across the United States without any meaningful data protection standards. They pose an imminent and immediate threat to the safety and security of children in the United States. [Read the full article…

    Marketing Land- 17 readers -
  • Sisense lets you ask for analytics by voice — or check the color of your desk lamp

    … interfaces, he said, mean that one can avoid the thought processes developed by thirty years of screen-based dashboards, so you can just ask for what you need. [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat…

    Marketing Land- 13 readers -
  • The power of data ownership: Getting it right in 2017

    … Industry forecasts for marketing technology in 2017 will come fast and furious with the year’s end. But as we look ahead, a persistent issue confronts digital marketers of every stripe: data ownership. Why is this topic at the top of the agenda for 2017? Owning your marketing data seems simple at first blush. But with every new channel…

    Marketing Land- 10 readers -
  • Salesforce moves beyond first-party data with Krux integration

    … In October, Salesforce announced it was buying data management platform (DMP) Krux. This week, the CRM/marketing giant unveiled the addition of three new features to its Marketing Cloud that result from the integration of that acquisition. Every month, Krux collects over 200 billion data points, interacts with over three billion browser…

    Marketing Land- 13 readers -
  • Forget big data: Why thinking small can help marketers see the future

    … in a tidal wave of information. Despite this deluge, marketers must maintain their credibility as (almost) certified fortunetellers. Below are three ways to manage data and increase the ROI of predictive analytics campaigns. [Read the full article on MarTech Today.] Some opinions expressed in this article may be those of a guest author…

    Marketing Land- 10 readers -
  • Invoca embeds IBM’s Watson so call centers can better understand their customers

    … Attend Our Conferences March 21-23, 2017: SMX West June 2017: SMX Advanced October 24-26, 2017: SMX East See all the dates and locations. Learn More About Our SMX Events Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: May 9-11, 2017: San Francisco October 2-4…

    Marketing Land- 9 readers -
  • Report: What is data onboarding and why is it important to marketers?

    …, it is the matching of two audience (B2B or B2C) data sets: one, a first-party CRM data set belonging to a marketer and the other, a digital data set belonging to a data provider. The match process uses a common identifier or match key to link the records.” [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing…

    Marketing Land- 7 readers -
  • 5 ways martech can help you reduce mobile app user churn

    … to piece together all of those disparate ideas about engagement and highlight some of the top tactics I’ve seen brands use to keep users engaged and happy. [Read the full article on MarTech Today.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About…

    Josh Todd/ Marketing Land- 9 readers -
  • The filter bubble: it won an election and can help you win customers

    … hats on and head into work. [Read the full article on MarTech Today.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Jeffrey L. Cohen is a marketer, strategist, author, speaker and blogger with a 20-plus year career in business…

    Marketing Land- 8 readers -
  • iQ Media’s new platform can automatically find logos in all TV transmissions

    …. [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS…

    Marketing Land- 12 readers -
  • When AI and analytics drive business disruption vs. hype

    …What is artificial intelligence (AI), and how can it be applied to marketing? Columnist Sean Zinsmeister explains how AI manifests itself in the marketing and analytics realm to interpret data, produce insights and streamline workflows. Please visit Marketing Land for the full article. …

    Marketing Land -