Channel: Martech: Analytics & Data

    • iQ Media’s new platform can automatically find logos in all TV transmissions

      While a startup like AdQuick is trying to bring the ecosystem of out-of-home advertising into the digital age, established media measurement firms are still wrangling one of the oldest media ad channels: broadcast and cable TV. This week, the six-year-old iQ Media announced the launch of a new TV search platform that automatically finds still or moving imagery of brands’ log ...

      Marketing Land- 11 readers -
    • ID graphs: The path to identity resolution

      Among consistently hot marketing subjects like mobile and social, or buzzed-about trends like artificial intelligence and marketing automation, identity is emerging as a key marketing topic. Recognizing customers across devices and stitching that information together into a single view has never been more relevant.

      Marketing Land- 8 readers -
  • Report: What is data onboarding and why is it important to marketers?

    …, it is the matching of two audience (B2B or B2C) data sets: one, a first-party CRM data set belonging to a marketer and the other, a digital data set belonging to a data provider. The match process uses a common identifier or match key to link the records.” [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing…

    Marketing Land- 7 readers -
  • 5 ways martech can help you reduce mobile app user churn

    … to piece together all of those disparate ideas about engagement and highlight some of the top tactics I’ve seen brands use to keep users engaged and happy. [Read the full article on MarTech Today.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About…

    Josh Todd/ Marketing Land- 8 readers -
  • The filter bubble: it won an election and can help you win customers

    … You are probably like me and don’t want to read another article about marketing lessons from the recent US election, but a number of thoughts coalesced in my head that prompted me to write one more. Since some time has passed, I hope you will bear with me. Let’s start with an idea that is core to our experience living in today’s world…

    Marketing Land- 8 readers -
  • When AI and analytics drive business disruption vs. hype

    …What is artificial intelligence (AI), and how can it be applied to marketing? Columnist Sean Zinsmeister explains how AI manifests itself in the marketing and analytics realm to interpret data, produce insights and streamline workflows. Please visit Marketing Land for the full article. …

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  • MarTech Landscape: What is a Customer Data Platform?

    … Virtually every marketing vendor brags about providing “a 360-degree view of the customer,” “a single source of truth” about the customer, or some equivalent. But, according to technology analyst David Raab, that assumes you have unified, integrated storage of all your customer data. And, he says, most tools don’t, which is why he initiated…

    Marketing Land- 12 readers -
  • So you have the data. Now what?

    … The battle for the consumer’s share of mind and wallet gets more complex every day. And to win, companies are looking to transform their marketing in big ways, armed with a multitude of available data and modern toolsets. All too often, though, the vision is not supported with the technology, mindset and organizational design to fully engage…

    Marketing Land- 11 readers -
  • Does your marketing suffer from memory loss when customers switch devices?

    … a big hurdle to identifying them as they switch from one device or channel to another. With conventional data collection, a shopper with two devices becomes two different people, creating a disruption in how the marketing team orchestrates and analyzes campaigns across the marketing technology stack. [Read the full article on MarTech Today.] Some…

    Marketing Land- 10 readers -
  • Beyond heuristics: Algorithmic multi-channel attribution

    … attribution involves having a custom model and weightings for each touch point based on your own user dynamics. Alongside a truer picture of channel value, the deeper understanding provides a starting point in progressing away from descriptive analytics towards the realm of predictive and prescriptive analytics. [Read the full article on MarTech Today…

    Marketing Land- 11 readers -
  • Conductor adds Insight Stream to its Searchlight platform

    … assistant that surfaces actionable insights and recommendations you will probably want to know about. Insight Stream is now part of the company’s Searchlight platform for optimizing content-based traffic. [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he…

    Marketing Land- 18 readers -