Channel: Martech: Analytics & Data

  • Totango rolls out first chatbot for customer success

    … that this is the first bot designed for a customer success platform. It joins a growing number of marketing and business intelligence firms that are using bots and intelligent agents to make the data more accessible, including business analytics provider Sisense’s Amazon Alexa skill and chatbots, and marketing analytics firm Datorama’s employment of Alexa…

    Marketing Land- 5 readers -
  • Why martech data should drive ad tech

    … It’s not a shock to say that chief marketing officers today are likely spending significant time on tech solutions management — often taking them away from their core marketing focus. A big portion of a CMO’s role today is to drive the marriage of martech and ad tech into a unified stack that provides a 360° view of their consumer. This more…

    Marketing Landin Retargeting- 14 readers -
  • Marketers, think outside the list

    … as an “audience” versus a “list.” Depending on your viewpoint, one could consider the two to be the same, but they are not. Yes, they comprise the same people, but the way they are organized, treated and managed is fundamentally different. [Read the full article on MarTech Today.] Some opinions expressed in this article may be those of a guest author…

    Marketing Land- 13 readers -
  • Why machine learning is critical to multi-touch attribution

    … traditional modeling — beyond, in fact, what humans are capable of on our own. This is where machine learning comes in. [Read the full article on MarTech Today.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Alison Lohse is COO and Co…

    Marketing Land- 19 readers -
  • Kiss your personas goodbye (and say hello, AI)!

    … percent increase in length of visits, 171 percent uptick in marketing-generated revenue and other lifts. [Read the full article on MarTech Today.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author As co-founder and CEO of MarianaIQ, Venkat…

    Marketing Land- 11 readers -
  • mParticle announces single SDK for OTT streaming TV apps on Roku

    … be combined with user activity data (like TV program preferences or ads seen) and then used with common marketing tools. [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these…

    Marketing Land- 17 readers -
  • IBM’s Watson joins H&R Block to explain taxes to humans

    … in the first quarter of this Sunday’s Super Bowl, since his name adds a marketing advantage to any intellectually-challenging endeavor. [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written…

    Marketing Land- 17 readers -
  • Solving a marketer’s top 3 segmentation dilemmas

    … often fails — and what you can do to solve the problem. [Read the full article on MarTech Today.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Mary Wallace is a modern marketer with the skills and ability to increase revenue and optimize…

    Marketing Land- 12 readers -
  • Study: Your anonymous web browsing isn’t as anonymous as you think

    … Data privacy advocates — and marketers concerned about ensuring user privacy — may have a new worry. It’s possible to determine a user’s real identity — up to 70 percent of the time — simply from an anonymous browsing history. That’s the key finding in a recently released paper from researchers at Princeton and Stanford universities…

    Marketing Land- 13 readers -
  • Dun & Bradstreet buys Avention so its data can become real-time triggers

    … Dun & Bradstreet is making its business data more readily available, with its announcement this week that it is acquiring sales and marketing data provider Avention for $150 million. Based in Concord, Massachusetts, Avention is best known for its OneSource line of data products that offer info on businesses, contacts, and markets for sales…

    Marketing Land- 35 readers -