Channel: Martech: Analytics & Data

  • All the right marketing technology for advanced TV media buying

    …Every marketer, regardless of discipline, has a holy grail in mind. For analysts, it may be having a holistic view of the customer journey. For creatives, it may be having the team and tools to conceptualize and generate impactful experiences. And for media buyers, it may be the ability to take a... Please visit Marketing Land for the full article. …

    Marketing Land- 7 readers -
  • We’ve got omnichannel all wrong

    …Columnist Lewis Gersh discusses the misconceptions surrounding omnichannel marketing and the direction that marketers need to be heading with it. Please visit Marketing Land for the full article…

    Marketing Land- 7 readers -
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