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Historically, marketing has been all about the product; however, today most marketing teams are striving to put the customer first. Of course, the teams still want to drive sales, but following the theory of “customer-centric marketing,” they now place the individual customer at the center of marketing design and delivery rather than the product.
Together we’ve looked at why context is digital marketing’s next frontier. Since then, I’ve delved further into the topic, publishing research that looks at the value of marketing in the “phytigal” world we now inhabit, where things are as connected as devices are. Beacons, sensors and the Internet of Things (IoT) are moving marketing past the screen to the objects, places, ...
… As consumers, we understand that every website we visit, as well as every interaction experienced on that site, is delivered as the result of untold hours of behind-the-scenes work. No website is an accident; everything has been tested thoroughly to deliver optimal outcomes, especially in online retail. The problem is that so much…
… Some of the apps in Ibotta’s new app-to-app affiliate network Customers who make purchases of selected real-world products and services offered by the free Ibotta shopping app, and then send back photos of their receipts, have received over $110 million in rewards since the app’s launch in 2012. Today, the Denver-based company is extending…