Channel: Martech: Commerce

  • Using shopping assistants to fill your shopping carts, online

    …, others are experimenting with this type of service, as well, with eBay beta testing its ShopBot, which works with Facebook Messenger — though ShopBot only surfaces eBay products, rather than items from across the web. [Read the full article on MarTech Today.] Some opinions expressed in this article may be those of a guest author and not necessarily…

    Marketing Land- 14 readers -
  • IBM buys Fluid’s Expert Personal Shopper for Watson

    … IBM wants its Jeopardy-winning supercomputer Watson to become a champ at finding the best product or service you need. To help land that distinction, Big Blue’s digital marketing division, Interactive Experience (iX), has acquired customer experience provider Fluid’s Expert Personal Shopper (XPS) division. Financial terms of the deal were…

    Marketing Land- 10 readers -
  • Mobile shopping is hard, but only if retailers keep it that way

    … Mobile devices and smartphones have completely changed the way we think, connect and work. Nowhere is this transformation more apparent than in the way we shop. While the rise of e-commerce itself has forced retailers to conduct their business in fundamentally different ways, the explosive increase in ownership and usage of mobile devices…

    Marketing Land- 15 readers -
  • Why contextual campaigns provide value across the enterprise

    … as amplification on shared media channels, leading to differentiation in the market. Unsurprisingly, contextual marketing begets contextual data, a massive (and complex) benefit to marketers, as well as to the organizations they work for. Organizational benefits Data about how, when, why and where consumers interact with brands and their products…

    Rebecca Lieb/ Marketing Land- 9 readers -
  • The 3 things to look for in a customer-centric marketing tool

    … the customers, there’s still a gap in the tools and systems needed to achieve your customer-centric goals. The problem? There are thousands of marketing tools, many claiming to support delivering “the right message to the right customer at the right time.” While your needs will differ based on your end goals, no matter what, when shopping for a tool…

    Jordan Elkind/ Marketing Land- 19 readers -
  • How the ‘average user’ has ruined e-commerce experiences

    … a response from an “average” user. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Liad Agmon is CEO of Dynamic Yield, whose advanced machine-learning engine builds actionable customer segments in real time, enabling marketers to increase revenue via personalization, recommendations, automatic optimization & 1:1 messaging. …

    Marketing Landin How To's- 11 readers -
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