Channel: Martech: Commerce

  • An introduction to conversational commerce and bots

    …-checkout stands at the grocery store. In this context, it’s not hard to imagine how conversational bots can become an extension of a self-service interface to your brand across the platform and channel your customers choose. Bing already has a few bots integrated directly into the search results page. In the video below, you can see how I’ve…

    Marketing Landin SEO- 13 readers -
  • Using Bluetooth, beacons and NFC to personalize in-store shopping

    … communications technologies, such as Near Field Communications (NFC) and Bluetooth, are more widely adopted within retail, the same level of customization that customers feel online can be delivered in store. [Read the full article on MarTech Today.] Some opinions expressed in this article may be those of a guest author and not necessarily…

    Justin Freid/ Marketing Land- 19 readers -
  • The value of applying artificial intelligence in display advertising

    … on if or when singularity will happen, but rather to convey that we are currently experiencing the impact of technological progress in our day-to-day lives and in the world of digital advertising. These advancements affect the way we interact with brands and the experiences that lead us to purchase. [Read the full article on MarTech Today.] Some…

    Marketing Landin Display- 17 readers -
  • Using shopping assistants to fill your shopping carts, online

    …, others are experimenting with this type of service, as well, with eBay beta testing its ShopBot, which works with Facebook Messenger — though ShopBot only surfaces eBay products, rather than items from across the web. [Read the full article on MarTech Today.] Some opinions expressed in this article may be those of a guest author and not necessarily…

    Marketing Land- 15 readers -
  • IBM buys Fluid’s Expert Personal Shopper for Watson

    … not disclosed. The two companies had built XPS over the last three years. With XPS, a shopper employs natural language to conduct a dialogue based around questions/answers, leading to XPS’ recommendation of the best product or service. To date, two such product recommenders have been implemented using this “conversational commerce”: one for 1-800…

    Marketing Land- 10 readers -
  • Mobile shopping is hard, but only if retailers keep it that way

    … Mobile devices and smartphones have completely changed the way we think, connect and work. Nowhere is this transformation more apparent than in the way we shop. While the rise of e-commerce itself has forced retailers to conduct their business in fundamentally different ways, the explosive increase in ownership and usage of mobile devices…

    Marketing Land- 15 readers -
  • Why contextual campaigns provide value across the enterprise

    … as amplification on shared media channels, leading to differentiation in the market. Unsurprisingly, contextual marketing begets contextual data, a massive (and complex) benefit to marketers, as well as to the organizations they work for. Organizational benefits Data about how, when, why and where consumers interact with brands and their products…

    Rebecca Lieb/ Marketing Land- 13 readers -
  • The 3 things to look for in a customer-centric marketing tool

    … to help your team bring customer-centricity to life, make sure you look for these three features. 1. Customer-focused lens For the past decade or so, marketing technology has been all about Channel Marketing. Email, Display, Search, Social, Mobile — each channel with a dedicated team, dedicated analytics, and of course, dedicated tools. However…

    Jordan Elkind/ Marketing Land- 21 readers -
  • How the ‘average user’ has ruined e-commerce experiences

    … to construct a site experience. The ‘Super Pareto’ Everyone is familiar with the Pareto principle, better known as the 80–20 rule. Today, some leading online retailers may be seeing a new “Super Pareto” emerging, where typically fewer than five percent of the users contribute more than 90 percent of the revenue. Call it the 95–5 rule. If e-commerce…

    Marketing Landin How To's- 11 readers -