Channel: Martech: Commerce

  • Three ways to use a domain name for business today

    …Registering a domain name is one of the first steps to starting a new business. That’s because whatever name is chosen will represent the business’s space on the internet — and, possibly, a customer’s first impression of the company. But once you have that domain name, what do you do?... Please visit Marketing Land for the full article…

    Marketing Land- 9 readers -
  • The future of AI marketing applications in retail

    … quickly in the near term, as it’s already showing many applications in the e-commerce industry. Chatbots are currently used in customer service and support but are also being developed to help customers make purchases. [Read the full article on MarTech Today.] Some opinions expressed in this article may be those of a guest author and not necessarily…

    Daniel Faggella/ Marketing Land- 15 readers -
  • Affiliate is more than a platform

    … into actionable insights that can be used to improve both affiliate and cross-channel campaign strategies. [Read the full article on MarTech Today.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Adam Weiss is the General Manager for Rakuten…

    Marketing Land- 17 readers -
  • An introduction to conversational commerce and bots

    …-checkout stands at the grocery store. In this context, it’s not hard to imagine how conversational bots can become an extension of a self-service interface to your brand across the platform and channel your customers choose. Bing already has a few bots integrated directly into the search results page. In the video below, you can see how I’ve…

    Marketing Landin SEO- 16 readers -
  • Using Bluetooth, beacons and NFC to personalize in-store shopping

    … communications technologies, such as Near Field Communications (NFC) and Bluetooth, are more widely adopted within retail, the same level of customization that customers feel online can be delivered in store. [Read the full article on MarTech Today.] Some opinions expressed in this article may be those of a guest author and not necessarily…

    Justin Freid/ Marketing Land- 20 readers -
  • The value of applying artificial intelligence in display advertising

    Technology is advancing at an accelerated rate, and the far-fetched dreams of yesterday are quickly becoming the innovations of today. For the longest time, artificial intelligence was an ambiguous notion of big ideas with futuristic applications — self-driving cars, drone deliveries, fridges that monitor food quality, and so much more.

    Marketing Land- 21 readers -
  • Using shopping assistants to fill your shopping carts, online

    …, others are experimenting with this type of service, as well, with eBay beta testing its ShopBot, which works with Facebook Messenger — though ShopBot only surfaces eBay products, rather than items from across the web. [Read the full article on MarTech Today.] Some opinions expressed in this article may be those of a guest author and not necessarily…

    Marketing Land- 15 readers -
  • IBM buys Fluid’s Expert Personal Shopper for Watson

    … not disclosed. The two companies had built XPS over the last three years. With XPS, a shopper employs natural language to conduct a dialogue based around questions/answers, leading to XPS’ recommendation of the best product or service. To date, two such product recommenders have been implemented using this “conversational commerce”: one for 1-800…

    Marketing Land- 10 readers -