Channel: Martech: Content

    • Scaling your content without draining your budget

      Every day, billions of pieces of content are published like clockwork on platforms like Facebook, Instagram, Pinterest and Snapchat. Yet the clock has stopped for most marketers when it comes to creating content that breaks through the noise. Despite what some have coined as “content shock,” 77 percent of B2C content marketers expect their organization to produce more conten ...

      Marketing Landin Content- 14 readers -
  • A technical argument for quality content

    … and not necessarily Marketing Land. Staff authors are listed here. About The Author Dave Davies founded Beanstalk Internet Marketing, Inc. in 2004 after working in the industry for 3 years and is its active CEO. He is a well-published author and has spoken on the subject of organic SEO at a number of conferences, including a favorite, SMX Advanced. Dave writes regularly on Beanstalk's blog and is a monthly contributor here on Search Engine Land. …

    Dave Davies/ Marketing Landin Content- 14 readers -
    Earlier about the same topic:
  • Taboola adds Commerce Sciences as part of its evolution ‘from widget to platform’

    … was launched in 2012 by ex-Israeli Intelligence alumni, include Alphabet/Google Chairman CEO Eric Schmidt’s Innovation Endeavors. Commerce Sciences will discontinue its current free-standing offering, and its employees, based in Tel Aviv, will move to Taboola’s offices in that city. Deal terms were not made public. Taboola founder/CEO Adam Singolda told…

    Marketing Land- 26 readers -
  • MarTech Landscape: What are those DAM systems?

    … be searched, licensing info, some way to track its usage, and ways to have it approved for use in, say, a marketing campaign. [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these…

    Marketing Land- 11 readers -
  • Can tech conquer fake news?

    … content is determined to be fake, it may be mixed with valid content. [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire…

    Marketing Land- 12 readers -
  • Bringing ’90s nostalgia into a mobile world

    … tried to catch up, making hasty acquisitions of brands like Flurry, a mobile analytics platform, to improve its various content-driven apps. While the apps got better, in the end, it was too little too late for Yahoo. Nintendo’s comeback The latest chapter in Nintendo’s story is dramatically different from Yahoo’s, and I get the sense that it’s…

    Josh Todd/ Marketing Land- 9 readers -