Channel: Martech: Content

    • A technical argument for quality content

      Those who know me know that I’m primarily a technical SEO. I like on-site content optimization to be sure, but I like what I can measure — and now that keyword densities are mostly gone, I find it slightly less rewarding during the process (though equally rewarding via the outcome). For this reason, I’ve never been a huge fan of the “quality content is awesome for rankings s ...

      Dave Davies/ Marketing Landin Content- 13 readers -
      Earlier about the same topic:
  • MarTech Landscape: What are those DAM systems?

    …. In this installment of MarTech Today’s MarTech Landscape Series, we explain what those DAM systems are and why marketers often need them. What are DAM systems? Besides photo files, digital assets can include audio/music files, video clips, graphic files, or presentation files. Each one of those files requires identification, tagging so it can…

    Marketing Land- 11 readers -
  • WordPress 4.7 is out, targets new businesses with easier website creation

    WordPress has already earned a reputation as one of the easiest ways for a new/small business to get online, but the company is making another push for that market with today’s release of WordPress 4.7. It’s known as the “Vaughn” update in honor of jazz singer Sarah Vaughan. Version 4.7 is aimed squarely at new businesses that aren’t online yet, or perhaps are looking for a ...

    Matt Mcgee/ Marketing Land- 9 readers -
  • Can tech conquer fake news?

    … content is determined to be fake, it may be mixed with valid content. [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire…

    Marketing Land- 12 readers -
  • Bringing ’90s nostalgia into a mobile world

    … If we take a look back at the names hitting the headlines over the past couple of months — Pokémon, Super Mario and Yahoo — something stands out: ’90s nostalgia is back in a big way. However, brands like these, when looking to bring those familiar names into the modern world, will quickly find the game has changed. This is the story of two…

    Josh Todd/ Marketing Land- 9 readers -