Channel: Martech: Content

  • Navigating the programmatic turn in content distribution

    … been more true or relevant to marketing strategies. The prospect of activating programmatic channels to amplify branded content distribution calls forth the many pros and cons that have already been explored thoroughly in the context of programmatic display. Concerns include quality, brand safety, viewability and verification in an arguably even…

    Marketing Landin Display Content- 30 readers -
  • Scaling your content without draining your budget

    …. But not all is lost. With the growth of smarter, more accessible SaaS campaign tools and lower-cost media production, building out a content-driven demand engine is more accessible than ever for modern marketing teams — especially as channels present fresh opportunities for distribution and measurement of content. [Read the full article on MarTech…

    Marketing Landin Content- 16 readers -
  • MarTech Landscape: What are those DAM systems?

    …. In this installment of MarTech Today’s MarTech Landscape Series, we explain what those DAM systems are and why marketers often need them. What are DAM systems? Besides photo files, digital assets can include audio/music files, video clips, graphic files, or presentation files. Each one of those files requires identification, tagging so it can…

    Marketing Land- 11 readers -