Channel: Martech: Content

    • Can tech conquer fake news?

      Just as fake ad traffic threatens the online ad industry, so fake news content threatens the credibility of online content. It is, essentially, the Orwellian vision of modern propaganda, updated. Millions believed preposterous stories this past election because they seemed to come from credible publications.

      Marketing Land- 8 readers -
  • Bringing ’90s nostalgia into a mobile world

    … If we take a look back at the names hitting the headlines over the past couple of months — Pokémon, Super Mario and Yahoo — something stands out: ’90s nostalgia is back in a big way. However, brands like these, when looking to bring those familiar names into the modern world, will quickly find the game has changed. This is the story of two…

    Josh Todd/ Marketing Land- 8 readers -
  • Facebook’s humanless sifting of trending news suggests some AI needs supervision

    Artificial intelligence (AI) is powering marketing tools at various levels, with some products and many predictions emerging that forecast self-managed platforms. But Facebook’s removal last month of human editors from its Trending Topics team, and the resulting errors in judgment by its AI-powered algorithm, raise questions if AI — at least for the foreseeable future — can ...

    Marketing Land- 10 readers -