Channel: Martech: Content

  • Scaling your content without draining your budget

    … their organization to produce more content in 2017 than it did in 2016. But scaling content marketing is not only expensive, it’s often mystifying. Most efforts tend to be campaign-based, copycat initiatives; and what’s equally surprising is that 63 percent of marketers are creating content without a documented strategy or a means for defining success…

    Marketing Landin Content- 15 readers -
  • Taboola adds Commerce Sciences as part of its evolution ‘from widget to platform’

    … was launched in 2012 by ex-Israeli Intelligence alumni, include Alphabet/Google Chairman CEO Eric Schmidt’s Innovation Endeavors. Commerce Sciences will discontinue its current free-standing offering, and its employees, based in Tel Aviv, will move to Taboola’s offices in that city. Deal terms were not made public. Taboola founder/CEO Adam Singolda told…

    Marketing Land- 29 readers -
  • MarTech Landscape: What are those DAM systems?

    …. In this installment of MarTech Today’s MarTech Landscape Series, we explain what those DAM systems are and why marketers often need them. What are DAM systems? Besides photo files, digital assets can include audio/music files, video clips, graphic files, or presentation files. Each one of those files requires identification, tagging so it can…

    Marketing Land- 11 readers -
  • Can tech conquer fake news?

    … content is determined to be fake, it may be mixed with valid content. [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire…

    Marketing Land- 13 readers -
  • Bringing ’90s nostalgia into a mobile world

    … tried to catch up, making hasty acquisitions of brands like Flurry, a mobile analytics platform, to improve its various content-driven apps. While the apps got better, in the end, it was too little too late for Yahoo. Nintendo’s comeback The latest chapter in Nintendo’s story is dramatically different from Yahoo’s, and I get the sense that it’s…

    Josh Todd/ Marketing Land- 9 readers -
  • Facebook’s humanless sifting of trending news suggests some AI needs supervision

    Artificial intelligence (AI) is powering marketing tools at various levels, with some products and many predictions emerging that forecast self-managed platforms. But Facebook’s removal last month of human editors from its Trending Topics team, and the resulting errors in judgment by its AI-powered algorithm, raise questions if AI — at least for the foreseeable future — can ...

    Marketing Land- 13 readers -
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