Channel: Martech: Content

    • Taboola adds Commerce Sciences as part of its evolution ‘from widget to platform’

      Taboola content recommendations at the bottom of a publisher’s web page. Content recommendation service Taboola is today announcing that it has purchased site personalization and optimization platform Commerce Sciences, and will make its capabilities available for free to Taboola’s customers. Backers of the optimization service, which was launched in 2012 by ex-Israeli Int ...

      Marketing Land- 21 readers -
  • MarTech Landscape: What are those DAM systems?

    … be searched, licensing info, some way to track its usage, and ways to have it approved for use in, say, a marketing campaign. [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these…

    Marketing Land- 10 readers -
  • Can tech conquer fake news?

    … content is determined to be fake, it may be mixed with valid content. [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire…

    Marketing Land- 11 readers -
  • Bringing ’90s nostalgia into a mobile world

    … tried to catch up, making hasty acquisitions of brands like Flurry, a mobile analytics platform, to improve its various content-driven apps. While the apps got better, in the end, it was too little too late for Yahoo. Nintendo’s comeback The latest chapter in Nintendo’s story is dramatically different from Yahoo’s, and I get the sense that it’s…

    Josh Todd/ Marketing Land- 8 readers -