Channel: Martech: Content

  • Scaling your content without draining your budget

    …. But not all is lost. With the growth of smarter, more accessible SaaS campaign tools and lower-cost media production, building out a content-driven demand engine is more accessible than ever for modern marketing teams — especially as channels present fresh opportunities for distribution and measurement of content. [Read the full article on MarTech…

    Marketing Landin Content- 16 readers -
  • A technical argument for quality content

    Those who know me know that I’m primarily a technical SEO. I like on-site content optimization to be sure, but I like what I can measure — and now that keyword densities are mostly gone, I find it slightly less rewarding during the process (though equally rewarding via the outcome). For this reason, I’ve never been a huge fan of the “quality content is awesome for rankings s ...

    Dave Davies/ Marketing Land- 17 readers -
    Earlier about the same topic:
  • Taboola adds Commerce Sciences as part of its evolution ‘from widget to platform’

    … was launched in 2012 by ex-Israeli Intelligence alumni, include Alphabet/Google Chairman CEO Eric Schmidt’s Innovation Endeavors. Commerce Sciences will discontinue its current free-standing offering, and its employees, based in Tel Aviv, will move to Taboola’s offices in that city. Deal terms were not made public. Taboola founder/CEO Adam Singolda told…

    Marketing Land- 30 readers -
  • MarTech Landscape: What are those DAM systems?

    … be searched, licensing info, some way to track its usage, and ways to have it approved for use in, say, a marketing campaign. [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these…

    Marketing Land- 11 readers -
  • Can tech conquer fake news?

    … content is determined to be fake, it may be mixed with valid content. [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire…

    Marketing Land- 13 readers -
  • Bringing ’90s nostalgia into a mobile world

    … tried to catch up, making hasty acquisitions of brands like Flurry, a mobile analytics platform, to improve its various content-driven apps. While the apps got better, in the end, it was too little too late for Yahoo. Nintendo’s comeback The latest chapter in Nintendo’s story is dramatically different from Yahoo’s, and I get the sense that it’s…

    Josh Todd/ Marketing Land- 9 readers -