Channel: Martech: Management

  • Three concepts to help you hit this year’s targets

    … Here we go again. New year. New budget. New targets. Budgets get squeezed while targets soar, forcing marketers to adjust their mindset, their skill set and their people-based marketing strategy. Everybody’s business is a little different, but here are three concepts that I believe apply across the board. [Read the full article on MarTech…

    Marketing Land- 15 readers -
  • Customer questions every CMO should be ready to answer in 2017

    … in the year ahead. [Read the full article on MarTech Today.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Scott Vaughan is CMO of Integrate, a marketing technology software provider automating top-of-funnel marketing for B2B marketers…

    Marketing Land- 13 readers -
  • Zapier launches Digest, so its apps can send their messages where you want

    … messaging platform. Digests — which are text only — can be scheduled for daily, weekly, or monthly intervals, and you can only Digest apps that are in Zapier’s ecosystem. [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer…

    Marketing Land- 11 readers -
  • A six-pack of predictions for martech

    … the odds-on favorite for a scandal sensational enough to splash down in the mainstream will be an egregious violation of user privacy, perhaps involving retargeting of consumers through ambient listening technology in their devices. [Read the full article on MarTech Today.] Some opinions expressed in this article may be those of a guest author…

    Marketing Land- 9 readers -
  • Tackling the martech integration challenge

    … ways to help CMOs and marketing organizations make sense of the spiraling-out-of-control land of confusion. [Read the full article on MarTech Today.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Mary Wallace is a modern marketer…

    Marketing Land- 11 readers -
  • ABM brings the right guests to the party; marketing automation keeps them engaged

    … to invite to the party and catering to their needs to make sure they are happy. This isn’t really a new concept and, based on many surveys, an overwhelming number of B2B marketers are either already using ABM or plan to use it in the next year. What’s different this time? Technology. [Read the full article on MarTech Today.] Some opinions expressed…

    Marketing Land- 11 readers -
  • Brand X: Why customer experience is a cloud marketing must-have

    …” and “product marketer” recognize that our goals, day-to-day work and teams have evolved in some dramatic ways. Things change. Like most social constructs, businesses and management theory are susceptible to fashion and novelty. But I’m not here to mock business school jargon or the eccentricities of a tech bubble. In fact, far from it. Something…

    Marketing Land- 9 readers -
  • Just launched: Marketing Land’s new MarTech Today website!

    …, please see our introductory article, Welcome to MarTech Today! About The Author Matt McGee is the Editor-In-Chief of Marketing Land and Search Engine Land. His news career includes time spent in TV, radio, and print journalism. After leaving traditional media in the mid-1990s, he began developing and marketing websites and continued to provide…

    Matt Mcgee/ Marketing Land- 7 readers -
  • Marketing automation made easy

    … is that the logic supports the business flow. Test your logic by placing data into the campaign logic and watching what happens. Test all the different options to make sure the flow works as expected. Use records associated with your internal team until you’re ready to go live. Once your logic is solidified, migrate it to where your prospects…

    Marketing Land- 14 readers -
  • Marketing automation tools compared: GetResponse, Marketo and HubSpot

    … unlikely that a company would need its largest bundle. Even within its mid-priced bundles, which range from $49 to $165 a month, you get unlimited usage of several features and extensive data and contact space. GetResponse, the most affordable option of all three, says it provides the same features as its competitors. A/B testing capabilities HubSpot…

    Marketing Land- 30 readers -
  • Salesforce opens up Lightning Bolt portal templates for specific business needs

    … building tool was made available to ten Salesforce partners — including Accenture, Deloitte, and Cognizant — to create a dozen business-specific portal templates that include built-in logic and workflow, like recommendation engines, e-commerce, and case management. Like the original templates, these are integrated out-of-the-box with Salesforce’s…

    Marketing Land- 9 readers -