Channel: Martech: Management

  • Better insights provide real inroads for breakthrough ROI

    …How can you improve the productivity of your marketing and sales teams? Columnist John Steinert explains how closing four data-based gaps will help you see huge productivity gains in 2018. Please visit Marketing Land for the full article…

    Marketing Land- 10 readers -
  • Martech enablement series: Part 9 — Bringing it all together!

    …In the final installment of a nine-part series, contributor Peter Ladka wraps up by discussing what we’ve learned about the martech enablement process and how to evaluate your progress in transforming your marketing organization. Please visit Marketing Land for the full article. …

    Marketing Land- 14 readers -
  • Martech enablement series: Part 6 — Building the car

    …In Part 6 of a nine-part series, contributor Peter Ladka takes a look at the “car” of the race team and how its corresponding systems allow your marketing organization to take action with its martech stack. Please visit Marketing Land for the full article. …

    Marketing Land- 11 readers -