Channel: Martech: Management

  • Ready for GDPR? This white paper points you in the right direction

    … they are “completely ready.” That overview, “GDPR Compliance and Its Impact on Security and Data Protection Programs,” offers a good place to start. [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has…

    Marketing Land- 15 readers -
  • Making the right martech bets [Infographic]

    … As we’re all experiencing, the division between Marketing and IT has been rapidly shrinking over the past couple of years. Today, marketing teams are expected to be digitally savvy martech leaders, which can feel both empowering and overwhelming. With over 3,800 solutions documented, many marketers struggle to understand how to make the right…

    Marketing Land- 14 readers -
  • Three concepts to help you hit this year’s targets

    … Here we go again. New year. New budget. New targets. Budgets get squeezed while targets soar, forcing marketers to adjust their mindset, their skill set and their people-based marketing strategy. Everybody’s business is a little different, but here are three concepts that I believe apply across the board. [Read the full article on MarTech…

    Marketing Land- 17 readers -
  • Customer questions every CMO should be ready to answer in 2017

    … in the year ahead. [Read the full article on MarTech Today.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Scott Vaughan is CMO of Integrate, a marketing technology software provider automating top-of-funnel marketing for B2B marketers…

    Marketing Land- 16 readers -
  • From retention to adaptive analytics, here’s your 2017 marketing preview

    …, partners and other leaders in the marketing space, I have developed five predictions for the year ahead that I’ll share with you. [Read the full article on MarTech Today.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author As CMO, Chandar…

    Marketing Land- 19 readers -
  • Zapier launches Digest, so its apps can send their messages where you want

    … messaging platform. Digests — which are text only — can be scheduled for daily, weekly, or monthly intervals, and you can only Digest apps that are in Zapier’s ecosystem. [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer…

    Marketing Land- 12 readers -
  • A six-pack of predictions for martech

    … the odds-on favorite for a scandal sensational enough to splash down in the mainstream will be an egregious violation of user privacy, perhaps involving retargeting of consumers through ambient listening technology in their devices. [Read the full article on MarTech Today.] Some opinions expressed in this article may be those of a guest author…

    Marketing Land- 10 readers -
  • Tackling the martech integration challenge

    … ways to help CMOs and marketing organizations make sense of the spiraling-out-of-control land of confusion. [Read the full article on MarTech Today.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Mary Wallace is a modern marketer…

    Marketing Land- 13 readers -
  • ABM brings the right guests to the party; marketing automation keeps them engaged

    … Party planning is a great way to think about account-based marketing (ABM). When you invite people to a party, no matter the size, you make an effort to provide something for everyone: food and drink options, fun activities that everyone can participate in. And you’ll even plan who sits at which table. ABM is about deciding who you want…

    Marketing Land- 17 readers -