Channel: Martech: Management

  • Ready for GDPR? This white paper points you in the right direction

    … It’s February, 2017. Do you know where your GDPR plans are? On May 25 of next year, the General Data Protection Regulation goes into effect, yet many companies with users from European Union countries are not ready to meet the requirements for protecting rights to personal data. The GDPR applies to all companies with such users, whether…

    Marketing Land- 14 readers -
  • Making the right martech bets [Infographic]

    … As we’re all experiencing, the division between Marketing and IT has been rapidly shrinking over the past couple of years. Today, marketing teams are expected to be digitally savvy martech leaders, which can feel both empowering and overwhelming. With over 3,800 solutions documented, many marketers struggle to understand how to make the right…

    Marketing Land- 14 readers -
  • Three concepts to help you hit this year’s targets

    … Here we go again. New year. New budget. New targets. Budgets get squeezed while targets soar, forcing marketers to adjust their mindset, their skill set and their people-based marketing strategy. Everybody’s business is a little different, but here are three concepts that I believe apply across the board. [Read the full article on MarTech…

    Marketing Land- 17 readers -
  • Customer questions every CMO should be ready to answer in 2017

    … difference-maker to crush your goals in 2017 and beyond. After organizing our company’s Customer Advisory Board, prepping our 2017 Customer Conference and fresh off an active listening tour, I’ve gathered five important questions all marketing executives need to be ready to answer and to proactively share the answers with their customers…

    Marketing Land- 16 readers -
  • From retention to adaptive analytics, here’s your 2017 marketing preview

    … the company’s worldwide marketing efforts including product and corporate marketing and demand generation. Prior to that he served as vice president of product and channel marketing for IBM Cast Iron. Chandar also spent time at Andersen Consulting as an advisor to Fortune 500 companies in the high-tech, retail, and oil and gas industries. He holds a bachelor’s degree in mechanical engineering from PSG College of Technology in India and a master of science in management from the University of Texas. …

    Marketing Land- 17 readers -
  • Zapier launches Digest, so its apps can send their messages where you want

    … messaging platform. Digests — which are text only — can be scheduled for daily, weekly, or monthly intervals, and you can only Digest apps that are in Zapier’s ecosystem. [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer…

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  • A six-pack of predictions for martech

    … the odds-on favorite for a scandal sensational enough to splash down in the mainstream will be an egregious violation of user privacy, perhaps involving retargeting of consumers through ambient listening technology in their devices. [Read the full article on MarTech Today.] Some opinions expressed in this article may be those of a guest author…

    Marketing Land- 10 readers -
  • Tackling the martech integration challenge

    … tactics are truly driving sales and business results. In fact, 56 percent of marketers point to fragmented technology as a top barrier to marketing success. With an ever-increasing number of tools and services available in the marketing technology stack, how does a chief marketing officer solve this complex integration situation? Below are four key…

    Marketing Land- 12 readers -
  • ABM brings the right guests to the party; marketing automation keeps them engaged

    … to invite to the party and catering to their needs to make sure they are happy. This isn’t really a new concept and, based on many surveys, an overwhelming number of B2B marketers are either already using ABM or plan to use it in the next year. What’s different this time? Technology. [Read the full article on MarTech Today.] Some opinions expressed…

    Marketing Land- 15 readers -
  • Brand X: Why customer experience is a cloud marketing must-have

    …” and “product marketer” recognize that our goals, day-to-day work and teams have evolved in some dramatic ways. Things change. Like most social constructs, businesses and management theory are susceptible to fashion and novelty. But I’m not here to mock business school jargon or the eccentricities of a tech bubble. In fact, far from it. Something…

    Marketing Land- 10 readers -