Channel: Martech: Management

  • Martech enablement series: Part 6 — Building the car

    …In Part 6 of a nine-part series, contributor Peter Ladka takes a look at the “car” of the race team and how its corresponding systems allow your marketing organization to take action with its martech stack. Please visit Marketing Land for the full article. …

    Marketing Land- 11 readers -
  • Martech enablement series: Part 4 — Building the team

    … management buy-in. Identify team roles and responsibilities. Who, where, what? Filling the roles with individuals. Creating an environment of agility, education and collaboration is necessary to foster a strong, cross-functional team. This team must also prepare for a constant state of incremental change and growth. Creating a martech vision It seems…

    Marketing Land- 19 readers -
  • Martech enablement series: Part 3 — Assembling your team members

    … Ladka founded GeekHive in 1997 as a small startup, and today they’re a leading technology partner, focusing on strategic martech initiatives for some of the biggest brands and agencies in the world. As President, Peter focuses on strategic business management and developing strong partner and client relationships for the GeekHive brand. Peter remains deeply committed to the values on which GeekHive was founded; offer high-quality service to their clients and provide opportunities for meaningful growth for their employees. …

    Marketing Land- 15 readers -
  • Martech enablement series: Part 2 — The race team analogy

    … Welcome to Part 2 of: “A Nine-Part Practical Guide to Martech Enablement.” This guide is focused on outlining a process to building a data- and technology-driven marketing organization within your company. In Part 1 of this guide, I outlined the process of taking full advantage of marketing technology. This is called “martech enablement…

    Marketing Land- 15 readers -