Channel: Martech: Management

    • Marketing automation tools compared: GetResponse, Marketo and HubSpot

      Due to the realities of today’s marketing environment — namely, content overload, multiple platforms and non-linear sales funnels — it’s no question that marketing automation tools can be incredibly helpful to modern-day businesses. By managing and streamlining data across multiple channels, businesses can keep their marketing strategies organized and running efficiently.

      Marketing Land- 28 readers -
    • Marketing automation made easy

      Marketing automation, the experts say, is complex. It involves getting segmentation correct, maintaining a clean database and building complex nurture campaigns. Plus, a vast amount of content is needed to make it work. Given that only 25 percent of Fortune 500 B2B companies have adopted marketing automation, it leads one to believe the experts are indeed correct.

      Marketing Land- 11 readers -
  • Just launched: Marketing Land’s new MarTech Today website!

    …, whether it’s social media management tools, programmatic ad platforms, SEO software, data management platforms or something else. As a Marketing Land reader, this is an area of the industry that you should be following closely (if you’re not already). If you’ve already been reading our martech reporting here on Marketing Land, you’ll now find…

    Matt Mcgee/ Marketing Land- 7 readers -
  • Salesforce opens up Lightning Bolt portal templates for specific business needs

    … the use of drag-and-drop functional components, like an organizing tool for community events or the ability to share files among a team. Nearly a thousand Lightning communities were created by businesses with these templates. European telecommunications firm Sky, for instance, created a community of its users, while Unilever employed it for Employee…

    Marketing Land- 9 readers -