Channel: Martech: Marketing

    • A big year for marketing technology: Our top columns of 2016

      Those working in the field of digital marketing have been utilizing marketing technology (martech) in some way since the dawn of the industry. As the field grows larger and more complex, technology solutions have been necessary in order to organize and make sense of the ever-growing amount of data at our fingertips. Yet, in many ways, martech is still in its infancy.

      Marketing Land- 21 readers -
    • Relationship marketing: The new CRM

      The way consumers interact with brands is constantly changing, and with over 3,500 companies in the marketing technology landscape, there is no shortage of CRM tools and marketing software to keep companies up to speed. But mastering how to best leverage customer data and information technology is no easy feat, causing far too many services to lose focus on bringing efficienc ...

      Marketing Land- 18 readers -
  • Four trends that will reshape marketing in 2017

    … I’ve been a marketer and entrepreneur for more than 20 years, and each year seems to bring a new whirlwind of change. In 2016, social media grew even more powerful, dictating the news and shaping our public discourse. Chatbots and artificial intelligence started to gain traction and are opening entirely new avenues for brands to reach customers…

    Marketing Land- 12 readers -
  • Marketing budget increases: Tips for wielding a double-edged sword for 2017

    …. When it comes to marketing technology specifically, here are five important things to do, now, to make sure marketers have a firm grip on the handle of that double-edged sword come December. [Read the full article on MarTech Today.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff…

    Marketing Land- 14 readers -
  • Conversable launched the first Twitter-based automated conference guide at CES

    In November, Twitter announced two new features — quick replies and welcome messages — to help automate business responses in Direct Messages. The social network wrote in a blog post that the new features… “…can enable faster resolutions by helping customers more easily provide information to solve problems before an agent sees the first message, or they can simplify automat ...

    Marketing Land- 17 readers -
  • 3 ways to thrive in the year of customer experience

    … of marketers’ priority lists. [Read the full article on MarTech Today.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Mike Sands is CEO of Signal. Prior to joining the company, he was part of the original Orbitz management team and held…

    Marketing Land- 12 readers -
  • Is your marketing team effective? A 5-question test

    … is easy to measure: clicks, conversions and revenue, for example. In other ways, marketing is still responsible for things that are a lot harder to measure: branding, press coverage, positioning and messaging, pricing and so on. And marketing is more complicated than ever before, with new channels, techniques and technology popping up every day…

    Marketing Land- 15 readers -
  • Report: Consumers feel positively about immersive technologies

    … have heard of it. For 360-degree video, it’s 13 percent tried, 31 percent heard, while 9 percent have tried AR and 25 percent have heard about it. [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he…

    Marketing Land- 14 readers -
  • Report: Parents like the Internet of Things

    … assistants enabled, smart TVs, and smart watches.” [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire…

    Marketing Land- 15 readers -
  • MarTech Landscape: What is a beacon?

    ….] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior…

    Marketing Land- 11 readers -
  • Hey Santa, here’s our 2016 “Marketing Naughty & Nice” list

    … to lighten Santa’s burden a bit by offering our take on who in marketing, advertising and search has been naughty, and who’s been nice. So he can concentrate on, you know, lists about boys and girls. It’s the least we could do. Who’s been nice Go, Pokémon, Go It feels like decades since we first starting hearing about how computer generated content…

    Marketing Landin Display- 11 readers -
  • Amazon Alexa is now the voice agent for marketing analytics platform Datorama

    … [business intelligence] tool, not marketing analytics.” [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire…

    Marketing Land- 15 readers -
  • The death of prediction

    … is knowing if and when you have a blind spot in that data — which is tough, because not knowing about it is exactly what makes it a blind spot. The same holds true for predictive analytics and their use in marketing. Our ability to predict something — like a revenue outcome or the performance of a sponsorship — improves exponentially when we’re…

    Marketing Land- 10 readers -
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