Channel: Martech: Marketing

    • Google releases Chrome version with the first browser support for WebVR

      A 3-D VR interior from Matterport This week, Google is updating its Chrome browser for Android with the first browser support for Web VR — a capability that could dramatically affect the use and development of VR content. Previously, if a user wanted to view VR content in a stereo headset viewer like Google’s Daydream View, you had to download one of a number of VR apps.

      Marketing Landin Google- 16 readers -
    • Three things marketers must do to keep CX real

      Marketers sometimes get a bad rap for not understanding the basics of the products we sell. You know, the idea that marketing is the easy A of Silicon Valley. If you’re a tech marketer, I’m sure you’ve encountered it at least once over the course of your career. While I won’t get into the stereotypes that let that notion linger, I think it’s safe to say there’s a bit of a “ma ...

      Marketing Land- 13 readers -
    • Back to the future with the Engagement Economy

      Last week, Marketo’s Chief Executive Officer (and my boss), Steve Lucas, introduced a bold new concept: the Engagement Economy. This is a world where everyone and everything is connected, fundamentally shifting the relationships between buyers and sellers. It is a product of the ongoing digital transformation that businesses feel so acutely, but it has wide-ranging repercussi ...

      Marketing Land- 14 readers -
  • Making emotional connections in a digital era

    … by technological barriers. The truth is, marketing technology hasn’t served as a hurdle for brand-consumer connection; on the contrary, it’s been a catalyst. If you take a look as some of today’s leading martech campaigns, you’ll notice that emotional marketing is actually enhanced through digital tactics, helping brands build even stronger, long…

    Marketing Landin Social- 7 readers -
  • B2B marketing tips for an effective account-based marketing (ABM) strategy

    …, engaging target prospects and growing customer accounts, all in a highly targeted fashion. [Read the full article on MarTech Today.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author ​Kristie Colby is the Executive Director of Client…

    Marketing Land- 13 readers -
  • 3 ways artificial intelligence is transforming B2B marketing

    … article on MarTech Today.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Peter Isaacson has over 25 years of marketing experience in both B2B and B2C marketing, ranging from branding, advertising, corporate communications and product…

    Marketing Land- 13 readers -
  • Forrester report: VR is not yet ready for marketers

    … as an immersive environment, it is a kind of “light VR” because it is a recorded spherical video that is always the same space and events. [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has…

    Marketing Land- 13 readers -
  • Report: Marketers like AI-based tools, but think they already have them

    …, while reducing the complexities marketers face in executing and orchestrating digital interactions. However, when the benefits of AI-driven marketing were proposed to them, they were overwhelmingly likely to find these benefits appealing.” [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing technology…

    Marketing Land- 10 readers -
  • Robots are the gatekeepers to your customers

    … I have bad news for anyone trying to market to me. There’s a high probability I don’t see your emails. You might have the perfect solution for a problem I didn’t even know I had. But you’re probably ending up in the Promotions tab in my inbox, which I never check. All the money you spend on search ads for your small business accounting…

    Marketing Land- 12 readers -
  • Bizible launches first self-service custom attribution for B2B

    … attribution services offer custom modeling, Bird said, but only when their clients employ the services’ staff to set it up on a case-by-case basis. [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has…

    Marketing Land- 14 readers -
  • Using marketing automation to create successful email programs in 2017

    … is significantly improved. So, how can you use marketing automation to create an effective email program? I’ll walk you through some basic steps, from choosing a marketing automation tool that works for your business to using the data it produces to bring you actionable insights. [Read the full article on MarTech Today.] Some opinions expressed…

    Marketing Landin EMail- 15 readers -
  • How data and technology will affect your marketing in 2017

    … ounce of value out of their customer data. With that in mind, below are four trends we’re watching for 2017 and some steps you can take to stay ahead of the curve. [Read the full article on MarTech Today.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About…

    Marketing Landin How To's- 18 readers -
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