Channel: Martech: Marketing

  • Swrve adds support for OTT TV apps

    …The expansion of the app-oriented marketing platform highlights OTT’s increasing attractiveness for marketers and Swrve’s continued expansion. Please visit Marketing Land for the full article. …

    Marketing Land- 11 readers -
  • It’s time to get real about omnichannel marketing

    …Omnichannel isn't the be-all and end-all. Columnist Kristin Cronin explains why creating the right message and experience for customers is more important than utilizing every channel. Please visit Marketing Land for the full article. …

    Marketing Land- 12 readers -
  • Data fidelity matters, online and offline

    …If you want to be a better marketer, you need to start with clean data. Columnist Jose Cebrian discusses why clean data is essential for helping you target the right people effectively across channels. Please visit Marketing Land for the full article. …

    Marketing Land- 10 readers -
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