Channel: Martech: Marketing

  • 6 ways that IBM Watson is changing digital marketing

    … IBM’s logo for Watson While IBM’s Watson supercomputing service is named after former IBM chairman and CEO Thomas Watson, the name also recalls another famous Watson. “Mr. Watson, come here,” Alexander Graham Bell reportedly yelled into the mouthpiece of the first working telephone in 1876, summoning his assistant and marking the first call…

    Marketing Land- 15 readers -
  • Voice search and data: The two trends that will shape online marketing in 2017

    … customers to find the right answers quickly. With the advent of these new technologies, securing positions at the top of the Google SERP, such as through local 3-packs and Quick Answers, will likely become even more important for brand recognition and reputation. [Read the full article on MarTech Today.] Some opinions expressed in this article may…

    Jim Yu/ Marketing Land- 16 readers -
  • Reaching users wherever they are

    … of the Southern cuisine is a prime example of omnichannel marketing, which hits from all angles and engages people wherever they are. It may already be a buzzword you’re growing tired of hearing, but it’s here to stay — and mobile is a really important part of it. Since people frequently hop between channels while interacting with a brand, omnichannel…

    Josh Todd/ Marketing Land- 14 readers -
  • Marketing automation struggles to reach its full potential

    … of marketing automation remains almost impossible. [Read the full article on MarTech Today.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Mary Wallace is a modern marketer with the skills and ability to increase revenue and optimize…

    Marketing Land- 18 readers -
  • The new marketing mindset

    … and watchers. Marketers are building massive data warehouses that enable segmentation and personalization on a scale never seen before. Software has eaten marketing, whether it’s the martech that your company uses, the ad platforms that Google runs or the worldwide, real-time content distribution system known as Facebook. The internet has created…

    Marketing Land- 16 readers -
  • Adaptive marketing: The key to winning in the Engagement Economy

    … and everything are more connected than ever before, it shouldn’t be who your customers are that determines the messages they receive, it should be what they do. The key to adaptive marketing in the Engagement Economy is to listen, learn and engage at scale. Here’s why. [Read the full article on MarTech Today.] Some opinions expressed in this article may…

    Marketing Land- 20 readers -
  • What is demand generation marketing?

    … then identify which tactics — white papers, webinars and so forth — you’ll employ to get the conversions you need. How marketing automation helps Marketing automation, like Act-On, is ready to help your demand generation scale. “How marketing automation helps is that you start looking at this less as generating leads and more as ‘how can I have an ongoing…

    Marketing Land- 25 readers -
  • Report: Bad bots are swarming virtually every website and login page

    … article on MarTech Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET…

    Marketing Land- 18 readers -
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