Channel: Martech: Marketing

  • Forrester report: Automation is taking over customer interaction

    …. (Self-driving vehicles might also relate to customer engagement, such as with taxis or car services, but they were the subject of another recent report from Forrester.) “Automation Technologies for Customer Engagement” gives the example of Dallas-based lawn care company Robin Technologies. Because lawn mowing is the least profitable of its offerings…

    Marketing Land- 14 readers -
  • Facebook’s newly purchased Ozlo may have jobs beyond Messenger

    … a Time Out magazine story and combined that with info on live music venues from TripAdvisor. In other words, he said, Ozlo is more than an intelligent search engine; it’s an agent that can synthesize data from multiple online sources. [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing technology for Third…

    Marketing Landin Facebook- 15 readers -
  • Adobe updates Target with Sensei-powered enhancements

    … From Adobe’s blog post on the new Target enhancements Adobe is out this week with some enhancements to its Target A/B testing tool, all of which it says are made possible by its Sensei cloud-wide layer of artificial intelligence. The tech giant released its One-Click Personalization last November in beta, which enables algorithmic page-level…

    Marketing Land- 16 readers -
  • Evidon launches ‘first commercial-grade’ GDPR solution

    … have some huge army.” [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web…

    Marketing Land- 11 readers -
  • Building an Amazon Alexa Skill is so easy, Grandma can do it

    … for a quick news update, and (b) 100 percent pronounceable by Alexa. [Read the full article on MarTech Today. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Paul Shapiro is Director of Strategy and Innovation for Catalyst in Boston…

    Marketing Land- 8 readers -
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