Channel: Martech: Marketing

  • On the internet, advertisers want to know if you’re really a dog

    …, the internet. You could be your true self. Or you could get away from your true self. You were defined by your actions. Now, nearly a quarter of a century later, three of the biggest drivers of change in marketing, advertising and content have one thing in common. Essentially, they are looking to rewrite that cartoon. [Read the full article…

    Marketing Landin Display- 11 readers -
  • 4 reasons the Demand Unit Waterfall is perfect for ABM

    … opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Peter Isaacson has over 25 years of marketing experience in both B2B and B2C marketing, ranging from branding, advertising, corporate communications and product marketing on a global scale…

    Marketing Land- 14 readers -
  • Confessions of a marketing automation addict

    … Let me get this out of the way: I’m a technology geek and a marketing aficionado. I adore working with marketing automation to drive business. The bright thrill of success bubbles over when various marketing technologies are stacked together to improve the user experience and boost engagement that results in sales. Nothing is better than…

    Marketing Land- 15 readers -
  • The next tech innovation to help marketers engage live audiences: Voice

    …, leaving much to the imagination. [Read the full article on MarTech Today.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Malcolm Cox is CMO of Grapeshot, a role he took on after gaining experience in the media, music and agency worlds…

    Marketing Land- 12 readers -
  • Beyond the martech stack: It takes an orchestra to solve the customer experience

    … of marketing/sales tools. In the first, applications were separate silos, many defined by departmental budgets. In the second, the martech “stack” moves some workloads — such as reporting or identity management — to core services. In the third stage of CX orchestration services, customer-facing responses extend across every department in a flexible…

    Marketing Land- 14 readers -
  • The marketing career advice that no one gave me

    … does it play with our martech stack? It’s likely that you already have a number of tools in your martech stack, and expanding your strategy with a new tool that’s incapable of working with your other tools will lead to frustration and unusable data silos. Finding a tool that works well with the rest of the tech in your stack will save you…

    Marketing Land- 17 readers -
  • The future of B2B marketing: ABM and AI

    … on MarTech Today.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Peter Isaacson has over 25 years of marketing experience in both B2B and B2C marketing, ranging from branding, advertising, corporate communications and product marketing…

    Marketing Land- 17 readers -
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