Channel: Martech: Marketing

    • The resurgence of brand marketing in a demand generation world

      Over the past several years, B2B CMOs have been earning a seat at the executive table by demonstrating their ability to contribute to revenue and company growth, largely via demand marketing. B2B marketing teams are using data, technology and content to discover, engage, nurture, create and delight customers. What once was a unique and competitive differentiation is now mainstream.

      Marketing Land- 9 readers -
    • Oracle unveils data and content updates for its Marketing Cloud

      Oracle is out today with some enhancements for two parts of its Marketing Cloud, Content Marketing and its B2B marketing automation platform, Eloqua. The updates are designed to help marketers create and disseminate content, and to adapt data for customer behavior. There’s now a new Content Portal, Program Canvas and Responsive Content Editor. [Read the full article on MarTech Today.

      Marketing Land- 19 readers -
  • Searching for and winning the marketing moments that matter

    … communicating with brands. To the naked eye, the path that these modern consumers take is less structured and less predictable than it once was. [Read the full article on MarTech Today.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author…

    Jim Yu/ Marketing Land- 10 readers -
  • Getty Images’ PicScout boosts its image recognition and tracking tools

    … intelligence-driven deep learning, which helps provide more than visual recognition for tracking. [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects…

    Marketing Landin Content- 9 readers -
  • Kontakt.io launches first beacon-only physical showroom

    … is designed to educate businesses about how they can be used for logistics, workspace management, healthcare, and other non-coupon uses. Berlin, he added, was chosen because of its tech startup environment, business community, and its growing need for Internet of Things solutions. [Read the full article on MarTech Today.] About The Author Barry…

    Marketing Land- 13 readers -
  • Machu Picchu and martech: CMO lessons from the Inca Empire

    … and the mysterious Inca Empire. [Read the full article on MarTech Today.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Scott Vaughan is CMO of Integrate, a cloud-based, closed-loop marketing software provider, where he leads the company’s go…

    Marketing Land- 9 readers -
  • Say hello to the newest intelligent agent, Ozlo

    … Comparative searches on Ozlo and Google Assistant. The society of intelligent agents now has a new member. His name is Ozlo, from the Palo Alto, California-based company of the same name. According to co-founder and CEO Charles Jolley, he’s the only independent intelligent agent left, now that Samsung has scooped up Viv. But the key…

    Marketing Land- 10 readers -
  • Expedia now lets you pick Hawaii travel packages with your smile

    …. If the viewer watches at least half of the two minute video, and has smiled for what the algorithm considers a sufficient number of times, a personalized travel package is presented as a web page, along with one of three 30-second videos representing either Iwa (Bird, and Hawai‘i’s all-knowing guide), He‘e (Octopus, Hawai‘i’s loving spirit…

    Marketing Land- 13 readers -