Channel: Martech: Marketing

    • The robots who will warm your heart — and drive your branding

      I’m not a classically trained marketer, so I don’t really understand how branding works. Why do people sign up for a credit card because Charles Barkley appears in a TV commercial? How does Alfa Romeo sponsoring the Super Bowl halftime show increase car sales? And why does my public utility have to brand itself at all? None of this makes much sense to me, and yet branding — ...

      David Rodnitzky/ Marketing Land- 24 readers -
    • Oracle adds chatbots, smarter recommendation engine to its Clouds

      This week, Oracle is livening up its Clouds with chatbots and other kinds of intelligent apps. First, it is bringing chatbot creation, management and hosting for the first time to its Customer Experience Cloud Suite. The Suite is the uber-brand for the constituent Clouds of Marketing, Sales, Commerce, Configure/Price/Quote, Service and Social.

      Marketing Land- 21 readers -
  • The future of B2B marketing: ABM and AI

    …. The idea was simple: all of the new technology and data flooding marketing at the time would pave the way for personalized, incredibly relevant customer experiences. Two decades later, we’re still not any closer to making this vision a reality. In fact, I’d argue that the technology we’ve deployed has, in many cases, pushed us further away from…

    Marketing Land- 15 readers -
  • mParticle launches a second-party data marketplace

    … article on MarTech Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET…

    Marketing Land- 17 readers -
  • How customer identity solutions slash churn — and boost revenue

    … required) a select group of CMOs from leading brands. Here’s what we learned…. [Read the full article on MarTech Today.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Mike Sands is CEO of Signal. Prior to joining the company, he…

    Marketing Landin How To's- 11 readers -
  • 6 ways that IBM Watson is changing digital marketing

    … NewStore CMO Phil Granof described to me as “genius-as-a-service.” Watson and similar services mean that the highest levels of computing intelligence are now available to any tool, anywhere. This “changes almost everything,” analyst David Raab told me, adding that “algorithms are now a commodity.” [Read the full article on MarTech Today.] About…

    Marketing Land- 19 readers -
  • Sprinklr, the former social platform, emerges this week as a customer experience cloud

    … into “the next big generation of relationship platforms.” This would be, I wrote, similar to how email tools later evolved into marketing automation clouds. Thomas told me that this predicted evolution was “spot on,” except that there’s a new model going beyond marketing automation. That emergence is represented by a variety of newly-announced additions…

    Marketing Land- 39 readers -
  • Voice search and data: The two trends that will shape online marketing in 2017

    … customers to find the right answers quickly. With the advent of these new technologies, securing positions at the top of the Google SERP, such as through local 3-packs and Quick Answers, will likely become even more important for brand recognition and reputation. [Read the full article on MarTech Today.] Some opinions expressed in this article may…

    Jim Yu/ Marketing Land- 16 readers -
  • Reaching users wherever they are

    … of the Southern cuisine is a prime example of omnichannel marketing, which hits from all angles and engages people wherever they are. It may already be a buzzword you’re growing tired of hearing, but it’s here to stay — and mobile is a really important part of it. Since people frequently hop between channels while interacting with a brand, omnichannel…

    Josh Todd/ Marketing Land- 17 readers -
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