Channel: Martech: Marketing

    • The mobile wallet could grow up to become a real marketing channel

      Screens from Urban Airship/Politico Europe’s Brexit updates wallet card. “Mobile wallet” conjures up the virtual equivalent of a worn leather billfold harboring credit cards, coupons, boarding passes, and discount cards. But that’s only because its name is borrowed from the days when all “stores” were tangible.

      Marketing Land- 17 readers -
    • Oracle updates its Marketing Cloud

      Oracle is beefing up its Marketing Cloud, with announcements of an updated interface for coordinating multi-channel campaigns and a new testing tool for mobile apps. This week, the tech giant said its Program Canvas in the consumer-focused Responsys was being updated with a new name of Orchestration Canvas, a new look, and the addition of web and mobile web.

      Marketing Land- 13 readers -
    • Say hello to the newest intelligent agent, Ozlo

      Comparative searches on Ozlo and Google Assistant. The society of intelligent agents now has a new member. His name is Ozlo, from the Palo Alto, California-based company of the same name. According to co-founder and CEO Charles Jolley, he’s the only independent intelligent agent left, now that Samsung has scooped up Viv.

      Marketing Land- 10 readers -
  • launches first beacon-only physical showroom

    … Kreuzberg-area of that famous city. There’s also an online version of the Studio, which, of course, cannot offer the physical experience. “Today beacons are misunderstood,” CEO Szymon Niemczura said in a statement accompanying the opening. Most businesses, he added, think of beacons as “retail tools for sending coupons,” so Proximity Studio…

    Marketing Land- 11 readers -
  • Machu Picchu and martech: CMO lessons from the Inca Empire

    … and the mysterious Inca Empire. [Read the full article on MarTech Today.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Scott Vaughan is CMO of Integrate, a cloud-based, closed-loop marketing software provider, where he leads the company’s go…

    Marketing Land- 9 readers -
  • Expedia now lets you pick Hawaii travel packages with your smile

    …. If the viewer watches at least half of the two minute video, and has smiled for what the algorithm considers a sufficient number of times, a personalized travel package is presented as a web page, along with one of three 30-second videos representing either Iwa (Bird, and Hawai‘i’s all-knowing guide), He‘e (Octopus, Hawai‘i’s loving spirit…

    Marketing Land- 13 readers -
  • Optimove adds an intelligent agent for self-optimizing marketing campaigns

    … Marketing optimization at scale, as visualized on Optimove’s website Micro-segmenting marketing platform Optimove is the latest marketing tool to add an intelligent assistant. The Israeli company, founded in 2009 and headquartered in New York City, has launched Optibot, which it describes as “the marketing industry’s first CRM [customer…

    Marketing Land- 11 readers -
  • So you want to build a #martech marketing stack?

    … customers, and then you ask which tools can help you do that.” Brinker told the audience that the best yardstick for choosing marketing tools is to look at how they help you reach customers across different channels. Brinker, though, added one caveat to that customer-first advice. With the martech industry growing so quickly and new vendors and tools…

    Matt Mcgee/ Marketing Landin SEO- 12 readers -
  • Demandbase adds AI-powered DemandGraph to generate lists of targeted accounts

    … a new B2B Data Cloud, based on its acquisition of data provider WhoToo a few months earlier. About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor…

    Marketing Land- 7 readers -
  • With brains like Einstein’s, who needs marketers?

    … far among marketing/sales tools, it is only part of the wave. There may be running disputes as to what processes actually deserve the name “artificial intelligence,” but it’s clear that most marketing and sales tools offer or will offer one or more of these capabilities: predictive lead scoring to target the most likely customers predictive…

    Marketing Land- 12 readers -
  • Forrester: Here are some ways marketers can adapt to messaging apps

    … From the Forrester report: Tools to create branded conversations in messaging apps Like shopkeepers in previous centuries who talked to customers one at a time, digital marketers need to master the art of the individual conversation. Except that now it’s at the scale of millions of individual conversations. “Messaging apps are morphing…

    Marketing Land- 7 readers -
  • Loyalty a key tool to drive retailer app adoption, says Belly

    … also explained that while the tool can operate as a CRM system, Blue customer data can be exported and integrated with other marketing tools and channels including existing CRM systems such as Salesforce. The data can also form the basis of social campaigns as well. LaHive described the current state of retailer loyalty programs as clunky…

    Greg Sterling/ Marketing Land- 8 readers -