Channel: Martech: Sales

    • Quiz: Are you ready to adopt Account-Based Marketing?

      While Account-Based Marketing (ABM) is not a new concept, it’s regained popularity among B2B marketing and sales professionals. They have found much success with an account-based approach – from increased revenue and more cross- and up-sell success within enterprise accounts, to close alignment between marketing and sales, to a great handle on their data.

      Marketing Land- 8 readers -
  • Content-specific chat prompts: Unlocking the power of conversation

    … Often, live chat is viewed as a customer service tool — or, even worse, a pesky sales pop-up. In my opinion, though, while live chat can be used for both of those purposes, it can also be used for so much more. Think about it: people love to buy from companies and people that they feel connected to. That’s why content is such a great marketing…

    Marketing Landin Social Content- 11 readers -
  • Don’t overlook your current customers with your ABM strategy

    … Account-based marketing is the new black for B2B marketers, who are leveraging the strategy at nearly every stage of the buying cycle to attract and engage targeted prospects. It’s an effective way to grow sales and speed up the cycle using data from both first- and third-party sources. However, B2B marketers are missing a huge opportunity…

    Marketing Land- 10 readers -
  • What’s more important than a B2B buyer’s lead score?

    … ignores them, then that relationship continues to fray even further. Marketing automation by itself doesn’t help you get better leads. That is still up to your creativity and strategy designing campaigns that attract prospects to your business. Bad marketing will still attract the wrong crowd. But marketing automation — and specifically lead scoring…

    Marketing Land- 6 readers -
  • Salesforce launches its Commerce Cloud

    … In June, Salesforce announced it was buying e-commerce platform Demandware and creating a Commerce Cloud. Today, the marketing/sales tech giant launched the new cloud, which already has 1800 commerce sites spread out over more than four dozen countries, including Adidas, Lands’ End, and Pandora. Interestingly, the platform is built…

    Marketing Land- 9 readers -
  • Why sales chat needs to be part of your multi-channel strategy

    … offer. However, sales and service chat ideally shouldn’t be relegated to your hosted web pages. There’s no reason why your multi-channel marketing strategy should exclude live chat. Research from Fluent shows customers who are exposed to brand messaging and interactions through a larger number of media channels make purchases from their favorite…

    Marketing Land- 10 readers -
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