Channel: Martech: Sales

    • Salesforce launches its Commerce Cloud

      In June, Salesforce announced it was buying e-commerce platform Demandware and creating a Commerce Cloud. Today, the marketing/sales tech giant launched the new cloud, which already has 1800 commerce sites spread out over more than four dozen countries, including Adidas, Lands’ End, and Pandora.

      Marketing Land- 8 readers -
    • What’s more important than a B2B buyer’s lead score?

      Sometimes I think about changing famous movie quotes to include marketing terms. I will admit that I may need to get out more, but these can be instructive in drawing some analogies to the topic at hand. Since this post is about leads, here are a few: May the leads be with you. Show me the leads. You can’t handle the leads. B2B marketing is often all about generating leads for sales.

      Marketing Land- 5 readers -
    • Don’t overlook your current customers with your ABM strategy

      Account-based marketing is the new black for B2B marketers, who are leveraging the strategy at nearly every stage of the buying cycle to attract and engage targeted prospects. It’s an effective way to grow sales and speed up the cycle using data from both first- and third-party sources. However, B2B marketers are missing a huge opportunity with ABM: retaining, engaging and u ...

      Marketing Land- 10 readers -
  • Why sales chat needs to be part of your multi-channel strategy

    … Giving your site visitors the option to chat with a sales representative is a key driver in increasing revenues. If you don’t yet have live chat set up on your business website, then you’re missing out on major impact potential, both in terms of conversion optimization and loyalty marketing. Research indicates that 85 percent of US online…

    Marketing Land- 10 readers -