Channel: Martech: Sales

  • Force-feed your marketing funnel now

    … lists — lists don’t show activity. And even “leads” only show activity for the contacts you’ve successfully engaged — you still know nothing about other prospects who round out the demand unit. Predictive modeling can help, but it takes time to work, and it can’t predict where demand activity is happening right now. [Read the full article on MarTech…

    Marketing Land- 15 readers -
  • Salesforce’s Einstein adds velocity to its Sales Cloud

    … Velocity Sales Cloud, this updated version of its existing Sales Cloud offers several new features. Key among them: for the first time, Salesforce will have on-board predictive lead scoring in a new Einstein Lead Scoring that automatically shows leads and related info about why they are likely to convert. Previously, the platform generated…

    Marketing Land- 22 readers -
  • Quiz: Are you ready to adopt Account-Based Marketing?

    … While Account-Based Marketing (ABM) is not a new concept, it’s regained popularity among B2B marketing and sales professionals. They have found much success with an account-based approach – from increased revenue and more cross- and up-sell success within enterprise accounts, to close alignment between marketing and sales, to a great handle…

    Marketing Land- 8 readers -
  • Content-specific chat prompts: Unlocking the power of conversation

    … Often, live chat is viewed as a customer service tool — or, even worse, a pesky sales pop-up. In my opinion, though, while live chat can be used for both of those purposes, it can also be used for so much more. Think about it: people love to buy from companies and people that they feel connected to. That’s why content is such a great marketing…

    Marketing Landin Social Content- 17 readers -
  • Don’t overlook your current customers with your ABM strategy

    … Account-based marketing is the new black for B2B marketers, who are leveraging the strategy at nearly every stage of the buying cycle to attract and engage targeted prospects. It’s an effective way to grow sales and speed up the cycle using data from both first- and third-party sources. However, B2B marketers are missing a huge opportunity…

    Marketing Land- 25 readers -