Channel: Martech: Sales

  • Force-feed your marketing funnel now

    … lists — lists don’t show activity. And even “leads” only show activity for the contacts you’ve successfully engaged — you still know nothing about other prospects who round out the demand unit. Predictive modeling can help, but it takes time to work, and it can’t predict where demand activity is happening right now. [Read the full article on MarTech…

    Marketing Land- 13 readers -
  • Salesforce’s Einstein adds velocity to its Sales Cloud

    … predictive scoring of customers and leads via integrated partners from its AppExhange. [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects…

    Marketing Land- 22 readers -
  • Quiz: Are you ready to adopt Account-Based Marketing?

    … While Account-Based Marketing (ABM) is not a new concept, it’s regained popularity among B2B marketing and sales professionals. They have found much success with an account-based approach – from increased revenue and more cross- and up-sell success within enterprise accounts, to close alignment between marketing and sales, to a great handle…

    Marketing Land- 8 readers -
  • Content-specific chat prompts: Unlocking the power of conversation

    … Often, live chat is viewed as a customer service tool — or, even worse, a pesky sales pop-up. In my opinion, though, while live chat can be used for both of those purposes, it can also be used for so much more. Think about it: people love to buy from companies and people that they feel connected to. That’s why content is such a great marketing…

    Marketing Landin Social Content- 17 readers -
  • Don’t overlook your current customers with your ABM strategy

    … Account-based marketing is the new black for B2B marketers, who are leveraging the strategy at nearly every stage of the buying cycle to attract and engage targeted prospects. It’s an effective way to grow sales and speed up the cycle using data from both first- and third-party sources. However, B2B marketers are missing a huge opportunity…

    Marketing Land- 23 readers -
  • What’s more important than a B2B buyer’s lead score?

    … ignores them, then that relationship continues to fray even further. Marketing automation by itself doesn’t help you get better leads. That is still up to your creativity and strategy designing campaigns that attract prospects to your business. Bad marketing will still attract the wrong crowd. But marketing automation — and specifically lead scoring…

    Marketing Land- 15 readers -
  • Salesforce launches its Commerce Cloud

    … for physical stores as well as for online, which gives Salesforce a firm position straddling the two worlds. The creation of integrated experiences that span retailers’ online and real-world selves is one of the major competitive fronts for marketing and sales vendors. As Salesforce noted in its announcement, about 90 percent of all purchases are still made…

    Marketing Land- 10 readers -
  • Why sales chat needs to be part of your multi-channel strategy

    … Giving your site visitors the option to chat with a sales representative is a key driver in increasing revenues. If you don’t yet have live chat set up on your business website, then you’re missing out on major impact potential, both in terms of conversion optimization and loyalty marketing. Research indicates that 85 percent of US online…

    Marketing Land- 17 readers -