Channel: Martech: Sales

  • Quiz: Are you ready to adopt Account-Based Marketing?

    … While Account-Based Marketing (ABM) is not a new concept, it’s regained popularity among B2B marketing and sales professionals. They have found much success with an account-based approach – from increased revenue and more cross- and up-sell success within enterprise accounts, to close alignment between marketing and sales, to a great handle…

    Marketing Land- 8 readers -
  • Content-specific chat prompts: Unlocking the power of conversation

    … Often, live chat is viewed as a customer service tool — or, even worse, a pesky sales pop-up. In my opinion, though, while live chat can be used for both of those purposes, it can also be used for so much more. Think about it: people love to buy from companies and people that they feel connected to. That’s why content is such a great marketing…

    Marketing Landin Social Content- 12 readers -
  • Don’t overlook your current customers with your ABM strategy

    … Account-based marketing is the new black for B2B marketers, who are leveraging the strategy at nearly every stage of the buying cycle to attract and engage targeted prospects. It’s an effective way to grow sales and speed up the cycle using data from both first- and third-party sources. However, B2B marketers are missing a huge opportunity…

    Marketing Land- 10 readers -
  • What’s more important than a B2B buyer’s lead score?

    … is often all about generating leads for sales. And in our demand-driven culture, where marketing is held accountable for having an impact on revenue, it has become even more prevalent. There are many ways to generate leads, and the process definitely influences the quality of leads that come in. If you approach the process with the scrappy mindset…

    Marketing Land- 6 readers -
  • Salesforce launches its Commerce Cloud

    … for physical stores as well as for online, which gives Salesforce a firm position straddling the two worlds. The creation of integrated experiences that span retailers’ online and real-world selves is one of the major competitive fronts for marketing and sales vendors. As Salesforce noted in its announcement, about 90 percent of all purchases are still made…

    Marketing Land- 9 readers -
  • Why sales chat needs to be part of your multi-channel strategy

    … offer. However, sales and service chat ideally shouldn’t be relegated to your hosted web pages. There’s no reason why your multi-channel marketing strategy should exclude live chat. Research from Fluent shows customers who are exposed to brand messaging and interactions through a larger number of media channels make purchases from their favorite…

    Marketing Land- 13 readers -
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