Channel: Martech: Social

    • Hootsuite’s recent buying spree may only be a warm-up

      One way to look at Hootsuite’s recent acquisition spree is to see it as the maturation of social media management platforms. That’s how Hootsuite Senior Director of Business and Corporate Development Richard Hungerford sees it. It used to be, he said, that social media was owned by an organization’s social guru or social team, who monitored and communicated across the major ...

      Marketing Land- 14 readers -
    • Pega adds conversational bots as front-ends for its platform

      This week, Pega is joining the growing number of companies that are setting up conversational bot interfaces for their products. The Cambridge, Massachusetts-based firm offers a customer relationship management system and an application development platform, which together can be utilized by client companies to readily construct customer-facing applications for customer mana ...

      Marketing Land- 13 readers -
  • Using a social management platform: What you need to know

    … are listed here. About The Author Justin Freid is a digital marketing veteran with over 12+ years of experience helping some of the largest brands in the world leverage the digital landscape to connect with their target audiences. Currently leading the SEM, SEO and social media teams at CMI Media, a WPP Company, Justin helps pharmaceutical…

    Justin Freid/ Marketing Landin Social How To's- 11 readers -
  • Hootsuite buys AdEspresso, adds onboard Facebook/Instagram ad management

    … From the AdEspresso website Hootsuite stepped up its ad game this week, announcing the acquisition of online ad tool Espresso — and the launch of the Espresso-based Hootsuite Ads. The newest Hootsuite Ads, Senior Director of Business and Corporate Development Richard Hungerford told me, replaces a “lighter” ad management tool in the platform…

    Marketing Landin Social Facebook- 18 readers -
  • MarTech Landscape: What is influencer marketing?

    …, that trusted-source value has been hugely amplified by the power of social media, resulting in influencer marketing. In this article, part of our Marketing Technology Landscape Series, we look at this growing trend in social marketing. What is influencer marketing? In influencer marketing, marketers locate individuals whose opinions matter to other…

    Marketing Land- 14 readers -
  • Amplero enlists machine learning to leverage influencer marketing

    … Graphic by Amplero Influencer marketing tries to leverage a popular person’s network of friends and followers. To do that with existing customers, optimization platform Amplero has announced an enhancement to its platform that employs machine learning to power influencer marketing for brands whose customers commonly form networks of users…

    Marketing Land- 27 readers -
  • Brandwatch now offers three-year searches of Unlimited Historical Data

    … Social intelligence provider Brandwatch has launched its Unlimited Historical Data for searching online conversations and news over the recent past. The UK-based company says this new offering is the fastest tool for custom historical analysis of online news and conversations. Marketers can search-by-topic without a limit on the number…

    Marketing Land- 22 readers -
  • Snaplytics launches Snapchat analytics

    … Snapchat analytics to its clients, but that Snaplytics is the only one dedicated to monitoring the social network. About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications…

    Marketing Landin Social- 22 readers -