Channel: Martech: Social

  • Janrain now includes a phone number-based fraud detector

    … that no other identity service, including the one from competitor Gigya, offers such a built-in, automatic anti-fraud scanning of a phone number. Phone numbers, she noted, tend to be more definitive identifiers than, say, email addresses. [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing technology…

    Marketing Land- 15 readers -
  • Using a social management platform: What you need to know

    … may share these responsibilities, making coordination more complex. There is no doubt that tools can make social media management more efficient. But they also come at a cost — and across the board, pricing models differ based on the type of tool you are trying to utilize. The social management platform landscape is much more fragmented than…

    Justin Freid/ Marketing Landin Social How To's- 14 readers -
  • Pega adds conversational bots as front-ends for its platform

    … through pre-configurations for Facebook Messenger, Amazon Alexa and Google Home. Pega’s client companies can also extend the Assistants for use on WeChat, Skype, Slack and Yammer. [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior…

    Marketing Land- 16 readers -
  • Hootsuite’s recent buying spree may only be a warm-up

    … and communicated across the major social platforms for the organization. These days, he noted, his company sells “into multiple teams, multiple departments,” even though the final purchase decision is often made by an executive like a chief marketing officer. Social media is now a tool for customer acquisition, employee recruiting, demand…

    Marketing Land- 16 readers -
  • MarTech Landscape: What is influencer marketing?

    …, that trusted-source value has been hugely amplified by the power of social media, resulting in influencer marketing. In this article, part of our Marketing Technology Landscape Series, we look at this growing trend in social marketing. What is influencer marketing? In influencer marketing, marketers locate individuals whose opinions matter to other…

    Marketing Land- 14 readers -
  • Amplero enlists machine learning to leverage influencer marketing

    … Graphic by Amplero Influencer marketing tries to leverage a popular person’s network of friends and followers. To do that with existing customers, optimization platform Amplero has announced an enhancement to its platform that employs machine learning to power influencer marketing for brands whose customers commonly form networks of users…

    Marketing Land- 33 readers -
  • Brandwatch now offers three-year searches of Unlimited Historical Data

    … Social intelligence provider Brandwatch has launched its Unlimited Historical Data for searching online conversations and news over the recent past. The UK-based company says this new offering is the fastest tool for custom historical analysis of online news and conversations. Marketers can search-by-topic without a limit on the number…

    Marketing Land- 23 readers -
  • Snaplytics launches Snapchat analytics

    … Snapchat analytics to its clients, but that Snaplytics is the only one dedicated to monitoring the social network. About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications…

    Marketing Landin Social- 22 readers -