Channel: Martech: Social

  • PullString now allows marketers to choose their intent engine

    … that, to his knowledge, no other bot platform allows a user to select the intent engine from several choices. Some use a third-party engine, he said, but those are integrated and there is no other option. [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he…

    Marketing Land- 14 readers -
  • MarTech Landscape: What is influencer marketing?

    …, that trusted-source value has been hugely amplified by the power of social media, resulting in influencer marketing. In this article, part of our Marketing Technology Landscape Series, we look at this growing trend in social marketing. What is influencer marketing? In influencer marketing, marketers locate individuals whose opinions matter to other…

    Marketing Land- 14 readers -
  • Amplero enlists machine learning to leverage influencer marketing

    …. Called Influencer Optimization, the new approach identifies users with substantial networks of contacts, and then uses machine intelligence to make the least offer that would generate the biggest ripple. Matt Fleckenstein, Chief Product Officer, outlined a possible use case for me. [Read the full article on MarTech Today.] About The Author…

    Marketing Land- 27 readers -
  • Brandwatch now offers three-year searches of Unlimited Historical Data

    … Social intelligence provider Brandwatch has launched its Unlimited Historical Data for searching online conversations and news over the recent past. The UK-based company says this new offering is the fastest tool for custom historical analysis of online news and conversations. Marketers can search-by-topic without a limit on the number…

    Marketing Land- 22 readers -
  • Snaplytics launches Snapchat analytics

    … Snapchat analytics to its clients, but that Snaplytics is the only one dedicated to monitoring the social network. About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications…

    Marketing Landin Social- 21 readers -