Channel: Martech: Social

  • How AI and image recognition are transforming social media marketing

    … metrics and service AI-based image recognition tools scour social media sites for photos and compare them to an extensive library of images, scenes and characteristics. Compared to a person manually reviewing photos, technology can uncover the right images at an unparalleled speed and scale. [Read the full article on MarTech Today.] Some opinions…

    Marketing Landin Social How To's- 17 readers -
  • Influencers vs. thought leaders and the rise of image analytics

    … it immediately. Much like the actual wild, you can find thought leaders on sites like LinkedIn and Twitter. Thought leaders write blogs, contribute to forums and have columns on news sites. This is their habitat and where they are most comfortable and effective. Conversely, influencers are more visual and attention-seeking. You’ll see them…

    Marketing Land- 16 readers -
  • Intercom releases what could be the first civilized bot

    … messages through a brand’s website chat window, emails, custom application or profile pages on Twitter and Facebook Messenger. Although Intercom has provided some automated communications, such as messaging through those channels to collect email addresses, all other communications through its platform have been chats — either live or asynchronous…

    Marketing Land- 16 readers -
  • Social media automation: Oxymoron or godsend?

    … way to automate social activity. However, take care to note unplanned world news events to ensure your content doesn’t come across as tone-deaf. [Read the full article on MarTech Today.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author…

    Marketing Landin Social- 19 readers -
  • Janrain now includes a phone number-based fraud detector

    … Identity management provider Janrain has announced what it says is the first anti-fraud, phone number-based detection built into this kind of service. The Portland, Oregon-based company enables a website visitor to use their Facebook, Twitter, LinkedIn or other social media credentials when they log in. Director of Product Marla Hay told me…

    Marketing Land- 19 readers -