Channel: Martech: Social

    • Amplero enlists machine learning to leverage influencer marketing

      Graphic by Amplero Influencer marketing tries to leverage a popular person’s network of friends and followers. To do that with existing customers, optimization platform Amplero has announced an enhancement to its platform that employs machine learning to power influencer marketing for brands whose customers commonly form networks of users.

      Marketing Land- 27 readers -
    • Brandwatch now offers three-year searches of Unlimited Historical Data

      Social intelligence provider Brandwatch has launched its Unlimited Historical Data for searching online conversations and news over the recent past. The UK-based company says this new offering is the fastest tool for custom historical analysis of online news and conversations. Marketers can search-by-topic without a limit on the number of queries over three years of histori ...

      Marketing Land- 22 readers -
    • Hootsuite buys AdEspresso, adds onboard Facebook/Instagram ad management

      From the AdEspresso website Hootsuite stepped up its ad game this week, announcing the acquisition of online ad tool Espresso — and the launch of the Espresso-based Hootsuite Ads. The newest Hootsuite Ads, Senior Director of Business and Corporate Development Richard Hungerford told me, replaces a “lighter” ad management tool in the platform, and provides for the first tim ...

      Marketing Landin Social Facebook- 15 readers -
  • MarTech Landscape: What is influencer marketing?

    …, that trusted-source value has been hugely amplified by the power of social media, resulting in influencer marketing. In this article, part of our Marketing Technology Landscape Series, we look at this growing trend in social marketing. What is influencer marketing? In influencer marketing, marketers locate individuals whose opinions matter to other…

    Marketing Land- 14 readers -
  • Snaplytics launches Snapchat analytics

    … Snapchat analytics to its clients, but that Snaplytics is the only one dedicated to monitoring the social network. About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications…

    Marketing Landin Social- 16 readers -