Channel: Martech: Social

  • How AI and image recognition are transforming social media marketing

    … metrics and service AI-based image recognition tools scour social media sites for photos and compare them to an extensive library of images, scenes and characteristics. Compared to a person manually reviewing photos, technology can uncover the right images at an unparalleled speed and scale. [Read the full article on MarTech Today.] Some opinions…

    Marketing Landin Social How To's- 16 readers -
  • Influencers vs. thought leaders and the rise of image analytics

    …, and influencers get paid to be present and relevant. A perfect example of this is Fyre Festival. Thousands of people flocked to an island because they saw pictures on carefully selected influencer social channels. With this type of power, and the corresponding money, image insights are a necessity. Technology meets expectation Marketers…

    Marketing Land- 11 readers -
  • Intercom releases what could be the first civilized bot

    … messages through a brand’s website chat window, emails, custom application or profile pages on Twitter and Facebook Messenger. Although Intercom has provided some automated communications, such as messaging through those channels to collect email addresses, all other communications through its platform have been chats — either live or asynchronous…

    Marketing Land- 16 readers -
  • Social media automation: Oxymoron or godsend?

    … to repost and share, while precious seconds on the clock tick away. If you feel that keeping up with all your social channels is a major time suck, chances are you could use some automation in your life. What’s more, you may already have the resources readily available to make automation feasible. If you’ve amassed a sizable well of evergreen assets…

    Marketing Landin Social- 17 readers -
  • Janrain now includes a phone number-based fraud detector

    … that no other identity service, including the one from competitor Gigya, offers such a built-in, automatic anti-fraud scanning of a phone number. Phone numbers, she noted, tend to be more definitive identifiers than, say, email addresses. [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing technology…

    Marketing Land- 19 readers -
  • Using a social management platform: What you need to know

    … the SEO tool and SEM management industries. With many social channels still developing their advertising platforms, the social management industry will continue to evolve and take shape. [Read the full article on MarTech Today.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors…

    Justin Freid/ Marketing Landin Social How To's- 16 readers -
  • Pega adds conversational bots as front-ends for its platform

    … through pre-configurations for Facebook Messenger, Amazon Alexa and Google Home. Pega’s client companies can also extend the Assistants for use on WeChat, Skype, Slack and Yammer. [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior…

    Marketing Land- 16 readers -