Channel: Martech: Social

  • Social media automation: Oxymoron or godsend?

    … to repost and share, while precious seconds on the clock tick away. If you feel that keeping up with all your social channels is a major time suck, chances are you could use some automation in your life. What’s more, you may already have the resources readily available to make automation feasible. If you’ve amassed a sizable well of evergreen assets…

    Marketing Landin Social- 14 readers -
  • Janrain now includes a phone number-based fraud detector

    … Identity management provider Janrain has announced what it says is the first anti-fraud, phone number-based detection built into this kind of service. The Portland, Oregon-based company enables a website visitor to use their Facebook, Twitter, LinkedIn or other social media credentials when they log in. Director of Product Marla Hay told me…

    Marketing Land- 18 readers -
  • Using a social management platform: What you need to know

    … may share these responsibilities, making coordination more complex. There is no doubt that tools can make social media management more efficient. But they also come at a cost — and across the board, pricing models differ based on the type of tool you are trying to utilize. The social management platform landscape is much more fragmented than…

    Justin Freid/ Marketing Landin Social How To's- 16 readers -
  • Pega adds conversational bots as front-ends for its platform

    … through pre-configurations for Facebook Messenger, Amazon Alexa and Google Home. Pega’s client companies can also extend the Assistants for use on WeChat, Skype, Slack and Yammer. [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior…

    Marketing Land- 16 readers -
  • Hootsuite’s recent buying spree may only be a warm-up

    … One way to look at Hootsuite’s recent acquisition spree is to see it as the maturation of social media management platforms. That’s how Hootsuite Senior Director of Business and Corporate Development Richard Hungerford sees it. It used to be, he said, that social media was owned by an organization’s social guru or social team, who monitored…

    Marketing Land- 20 readers -
  • MarTech Landscape: What is influencer marketing?

    …, that trusted-source value has been hugely amplified by the power of social media, resulting in influencer marketing. In this article, part of our Marketing Technology Landscape Series, we look at this growing trend in social marketing. What is influencer marketing? In influencer marketing, marketers locate individuals whose opinions matter to other…

    Marketing Land- 14 readers -