Channel: Mobile

    • Augmented Reality: Where are we now, and what does it mean for marketers?

      Summer 2016 seems like a lifetime ago, doesn’t it? Barack Obama was president, the Chicago Cubs were carrying on their 108-year losing streak and swimmer Ryan Lochte was busy fabricating a story about getting robbed at gunpoint while representing the US at the Rio Olympic Games. One of the biggest digital stories to come out of last year was the meteoric rise of Pokémon Go.

      Search Engine Landin SEO Facebook- 18 readers -
    • The rise of personal assistants

      Market disruptions are times of great stress, but they also provide great opportunity. They define new winners and losers in the marketplace. And the next major disruption is just around the corner — it’s the coming era of the personal assistants, and there are many market forces that are driving this shift.

      Eric Enge/ Search Engine Landin SEO- 12 readers -
  • AMP links at large: What’s a publisher to do?

    …If you're a publisher that's implemented Accelerated Mobile Pages (AMP), you've likely seen views on those pages coming from some unexpected sources. Contributor Barb Palser explains how AMP links get shared from a variety of platforms. Please visit Marketing Land for the full article. …

    Marketing Land- 13 readers -
  • AMP links at large: What’s a publisher to do?

    … AMP critics and advocates alike have welcomed the news that the Safari browser in Apple’s iOS 11 will use canonical URLs when sharing mobile content — even when the page the sharer is seeing is an accelerated mobile page (AMP). Google’s AMP Project tech lead, Malte Ubl, noted on Twitter and elsewhere that Google had been asking Apple and others…

    Search Engine Landin SEO- 13 readers -
  • Google adds trending searches and instant answers to iOS app

    … With a new search app update for iOS, Google has added trending searches and instant answers. (TechCrunch noticed it earlier today.) It replicates a previously introduced Android feature which reportedly resulted in an outcry, causing Google to enable an opt-out. In the “what’s new” discussion in the iOS App Store, Google says: See searches…

    Greg Sterling/ Search Engine Landin SEO- 17 readers -
  • Take the Search Engine Land AMP (Accelerated Mobile Pages) survey

    … Google released their AMP (Accelerated Mobile Pages) framework nearly two years ago, and even though Google noted at their recent I/O event that more than 900,000 domains have adopted the framework, that’s just a small fraction (.075 percent) of the 1.2 billion websites on the internet. Given Google’s emphasis on the coming mobile-first index…

    Search Engine Landin SEO Google- 12 readers -
  • Proof that no ranking boost for responsive sites exists in 2017

    … Let’s put the mobile configuration debate to bed. For those of you who haven’t been following closely, the industry discussion about mobile design options involves whether it’s better to use responsive web design, adaptive design or separate URLs to achieve better search rankings. Because responsive web design is Google’s stated preference…

    Bryson Meunier/ Search Engine Landin SEO- 15 readers -
  • Data: Consumers grow more demanding, impatient as brands fall behind

    … and correct, there’s no simple or single answer from a practical perspective. But brands still must find one. About The Author Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog, Screenwerk, about connecting the dots between digital media and real-world consumer behavior. He is also VP of Strategy and Insights for the Local Search Association. Follow him on Twitter or find him at Google+. …

    Greg Sterling/ Search Engine Landin SEO- 23 readers -
  • Breaking news: When AMP goes through the roof

    SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: Pick your favorite event and attend! http ...

    Search Engine Landin SEO Google- 13 readers -
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