Channel: Mobile

  • Personalized Local Content: Frightful or Insightful?

    … Searchers now use a wide range of devices to shop for nearby products and services, yet it’s a challenge for brands to find consumers online in the “near me” moments that matter. Join our panel of experts as they provide best practices and insights into how brands can connect with local consumers through more personalized, meaningful website…

    Search Engine Landin SEO Content- 10 readers -
  • After 4 months & 125M+ pages indexed, where are we with AMP?

    … in the session, Condé Nast’s John Shehata and Vox Media’s Elite Truong shared the publisher perspective. Why did Google implement accelerated mobile pages (AMP)? Greenberg said they wanted to solve the all-too-familiar problems on mobile: Page loads slowly. Scrolling is non-responsive. Content shifts around. Google wanted to make pages fast in a way…

    Kristi Kellogg/ Search Engine Landin SEO- 11 readers -
  • Buying Viv, Samsung makes its “me too” virtual assistant play

    … more and more prominently, not only in the mobile (search) experience but as a UI/UX across platforms and devices and especially in the smart home. (Viv can also be deployed behind chat/messaging.) Siri was sold before it was able to fully realize the founding vision, which was to disintermediate Google and layer an intelligent assistant on top…

    Greg Sterling/ Search Engine Landin SEO- 12 readers -
  • Google and Progressive Web Apps: the mobile experience and SEO

    As mobile usage increases and companies develop mobile-friendly sites to ensure the optimal user experience, developers are working hard to make the mobile web as efficient and useful as possible. Last year, developers at Google created Progressive Web Apps, an interactive experience that has features of both a website and a mobile app.

    Jim Yu/ Search Engine Land- 11 readers -
  • AMP now supports A/B testing and other experiments

    … Now you can run experiments, such as A/B tests, using AMP pages. This was announced on the AMP blog, “we’ve launched , a new AMP component that allows you to conduct user experience experiments on an AMP page,” Google said. Within the code, you can specify how much traffic to send to which experiment. The Here is sample code on how to use…

    Barry Schwartz/ Search Engine Land- 6 readers -
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