Channel: Mobile Marketing

    • Report: more than 13 million proximity sensors now deployed globally

      Proximity and beacon data platform Unacast has released its Q4 Proximity.Directory report. The document focuses on “smart cities” and how beacons and other location sensors are being deployed for a range of uses that include tourism, marketing, energy efficiency and urban planning. The previous quarterly report examined uses of beacons in airports.

      Greg Sterling/ Marketing Land- 17 readers -
    • Now you can shop with Google Home — just like on Amazon Echo

      Earlier today Google announced that you will now be able shop with Google Assistant on Google Home. This duplicates functionality already available on Amazon’s Alexa devices. Inventory is available from “participating Google Express retailers, including Costco, Whole Foods Market, Walgreens, PetSmart, Bed Bath & Beyond and more than 50 other national and locally available retailers.

      Greg Sterling/ Marketing Landin Google- 14 readers -
    • The impact (and lack thereof) of Google’s mobile popup algorithm

      It’s not often that Google announces an algorithm update in advance. But when they do, not only can webmasters prepare for that update, we can also track its rollout once Google pulls the trigger. That provides a rare opportunity to gauge the impact of the algorithm update and determine what its effects are. That’s exactly what I’ve been doing since January 10, 2017.

      Glenn Gabe/ Marketing Landin SEO Google- 14 readers -
  • How to keep your app users from dumping you

    … Rejection stinks — especially after what you thought was a good first date. Yet in the world of marketing and apps, getting dumped is all too common. There has been a fundamental shift in the way users think, as well as the way they engage, thanks to mobile. Back when apps were first launched, people were enthralled by the excitement of what…

    Josh Todd/ Marketing Landin How To's- 7 readers -
  • Report: Android app eCPMs beat iOS for first time in Q4

    … in its Quarterly Mobile Index Report, an analysis of mobile impression data through its platform, SEVEN. Android app eCPMs increased by 79 percent in Q4, and saw at least double-digit growth in each of the previous quarters in 2016. Apple iOS app eCpMs rose by 5 percent in Q4. Android app eCPMs grew significantly in all regions, while iOS apps saw…

    Ginny Marvin/ Marketing Land- 11 readers -
  • Cortana introduces “suggested reminders” based on email content

    In the battle of the virtual assistants, there are the beginnings of a feature war. Microsoft’s Cortana is introducing a new “suggested reminders” feature that mines email for deadlines, commitments or time-sensitive events and turns those into reminders automatically. According to the blog post: Cortana does all the work in the background making this helpful feature incredibly easy to use.

    Greg Sterling/ Marketing Land- 13 readers -
  • How mobile marketers can prepare for when tragedy strikes

    … at the right mobile moment. But what will separate you from the pack is the speed and flexibility to fire up an in-app marketing campaign within minutes in response to any event. How quickly can you unschedule a campaign in your app? The ability to schedule campaigns with short notice is one side of the coin (and probably the more important one…

    Marketing Landin EMail How To's- 15 readers -
  • FTC issues report and guidelines on cross-device tracking

    … Given audience fragmentation across devices and platforms, there has been a dramatic increase in the use of tracking and data to get a more complete view of the customer. Cross-device tracking is now on the Federal Trade Commission (FTC) radar, as a kind of more sophisticated sibling of behavioral targeting. Last fall, the FTC held a workshop…

    Greg Sterling/ Marketing Land- 13 readers -
  • Google starts releasing live Android Instant Apps

    … Google announced they have started to release several apps that sport the new Android Instant Apps feature. This allows Android users to use an Android app, without having to install the app from the Play store. Google demonstrated it back at Google I/O last year as a way to use Android apps without requiring installation. Google has allowed…

    Barry Schwartz/ Marketing Landin Google- 15 readers -
  • Google AMP carousels are multiplying!

    … In case you missed it, Google has launched a new type of AMP rich card carousel in mobile search results — in addition to the Top Stories carousel we’re used to seeing. The new AMP carousels appear in the main mobile results list, showcasing related articles from a single publisher. They started appearing at the end of 2016 without fanfare…

    Marketing Landin SEO Google- 26 readers -
  • 5 tips for gaining a competitive advantage with your enterprise mobile app strategy

    … productivity, easing tasks, enabling information-sharing and building connections with customers and stakeholders behind the scenes like never before. Welcome to the world of enterprise mobile apps. Adobe (my employer) recently surveyed 1,500 enterprise decision-makers (registration required) across the globe in sales, marketing and human resources…

    Marketing Land- 14 readers -
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