Channel: Mobile Marketing

    • Yelp buys Turnstyle to expand targeting and offline attribution capabilities

      Earlier this week, Yelp bought a company called Turnstyle for a reported $20 million. Turnstyle can be characterized in various ways; it calls itself a WiFi-based marketing and loyalty platform. It could also be called a “marketing automation” platform — though that phrase has virtually no meaning now because it’s so abused. Then there’s “mobile personalization platform.

      Greg Sterling/ Marketing Land- 26 readers -
    • Your programmatic platform has an expiration date

      Listen up, agencies and brands: the programmatic platform you’re using is dying. Actually, it should probably already be dead. Many of the major platforms that marketers know, use and rely on to drive awareness and conversions are out of date. They were built for desktop advertising, but we’re in an age where mobile ad spending is poised to overtake desktop revenues, accordi ...

      Marketing Landin Display- 23 readers -
    • Mobile now accounts for nearly 70% of digital media time [comScore]

      Time spent with digital media continues to grow — but that growth is all mobile. Last week, comScore released its “2017 US Cross-Platform Future in Focus” report, which tracks consumer usage patterns across digital media channels and platforms. The measurement firm found that mobile “now accounts for 69 percent of digital media time spent.

      Greg Sterling/ Marketing Land- 28 readers -
  • How to rule the App Store in 2017: 5 trends to use to your advantage

    … of the competition in 2017. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Gilad Bechar is the Founder & CEO of Moburst, a global mobile marketing agency helping brands and startups grow their mobile business. Gilad serves as a mentor…

    Marketing Landin How To's- 15 readers -
  • Android now the world’s dominant OS, surpassing Windows

    … According to StatCounter, the Android operating system has now passed Microsoft Windows as the leading OS globally. The data reflect “total internet usage across desktop, laptop, tablet and mobile combined.” Android’s global OS share was 37.93 percent compared to 37.91 percent for Windows. However, in North America, Windows had a 39.5 percent…

    Greg Sterling/ Marketing Landin Google- 16 readers -
  • Cortana comes to Android’s lockscreen, Siri does some new tricks

    … Earlier this year we reported that Cortana was coming to the Android lockscreen. Now it has officially launched. Here are some of the things you can do with Cortana “above the lock”: Get your schedule/see your day at a glance. Get and set reminders. Interact with and add to lists. Get answers to questions. Microsoft previously announced…

    Greg Sterling/ Marketing Land- 23 readers -
  • BKON Connect unveils an expanded platform for browsing the real world

    … For the past two years, Nashville-based firm BKON Connect has offered its PHY platform in support of the browser-based Physical Web. In the Google-driven but open Physical Web, small beacons in the real world broadcast URLs, so nearby users with a Chrome or other compatible mobile browser can check out relevant web page content associated…

    Marketing Land- 11 readers -
  • Advice for AMP-curious publishers

    … The Accelerated Mobile Pages (AMP) project has some big numbers on the scoreboard: More than 860,000 domains are publishing over 35 million AMPs per week, according to stats shared by Google at a recent AMP developer conference, where the company also announced the expansion of AMP to more than a billion additional users in China and Japan. AMP…

    Marketing Landin SEO Google- 18 readers -
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