Channel: Mobile Marketing

    • Location-based marketing: Where is it today, and where is it headed?

      Six years ago, when Wiley asked me to write a Dummies book on location-based marketing, I was equal parts thrilled and terrified. For one thing, I have several friends who are authors, and I know how much hard work goes into writing a book. For another, we were in the early days of location-based applications, and while new players were popping up every day, there really wasn ...

      Aaron Strout/ Marketing Land- 21 readers -
    • Data: mobile drives majority of Black Friday traffic but PCs dominate sales

      There were record e-commerce sales over the past weekend, as more consumers shopped online. However the rise of mobile commerce is the larger and more interesting story. On Black Friday alone, mobile devices were responsible for roughly 36 percent of total revenues but a majority of online retail traffic, reported Adobe. This despite awkward and suboptimal mobile experiences across many sites.

      Greg Sterling/ Marketing Land- 9 readers -
    • Report: Nearly 90 percent of airports deploying proximity sensors, beacons

      Beacons have been dismissed by some as having had their moment. Despite a large number of retail-related announcements, relatively few consumers (to their knowledge) have experienced proximity based marketing or in-store notifications from beacons. Despite the slower adoption and failure to live up to the hype cycle, beacons and the broader category of “proximity sensors” are gaining momentum.

      Greg Sterling/ Marketing Land- 6 readers -
  • Branch branches out, offering deep links to apps from dynamic remarketing ads

    Palo Alto, California-based Branch makes its living with deep links, which directly lead a user to specific screens in apps from web pages, web ads, emails, other apps, and other sources. Unlike the web, there is no universally available linking format in apps that everyone supports. Today, Branch is branching out (sorry) to offer Deep Linked Feeds for Dynamic Ads.

    Marketing Land- 7 readers -
  • AMP’s long game

    … and not necessarily Marketing Land. Staff authors are listed here. About The Author Barb Palser is head of product for Relay Media, Inc., a San Francisco-based AMP conversion and mobile distribution platform. Her 20-year career in digital content spans traditional media companies, digital publishing technology, product strategy and audience development. Full bio on LinkedIn. …

    Marketing Landin Google- 9 readers -
  • The death of mobile pop-ups and what you can do instead

    … Over the past couple of years, Google has shown a strong focus on user experience on mobile devices. They have developed their algorithms to address customer experience and usability and to encourage organizations to meet certain standards. For instance, Mobilegeddon looked not only at the responsiveness of a mobile site, but how truly mobile…

    Marketing Landin SEO Google- 7 readers -
  • WeatherBug bought by xAd to enable location-based predictive marketing

    … Mobile platform xAd has announced a signficant new funding round and the acquisition of WeatherBug. WeatherBug includes desktop, mobile, wearable and smart TV properties. I spoke with xAd CEO Dipanshu Sharma about the acquisition and the rationale behind it. He said that WeatherBug will bring xAd 20 million new users that the company will see…

    Greg Sterling/ Marketing Land- 13 readers -
  • Why the email list takes second place to the phone book

    … on marketing campaigns and tracking behavior offline and online. Google recognized this shift to mobile early on and pushed many companies toward mobile-friendly sites rather than face the risk of losing rankings on smartphones. Google could be doing the same for the phone number. Allo, its messaging app, requires a phone number to download…

    Marketing Landin EMail- 11 readers -
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