Channel: Mobile Marketing

  • AOL launches SDK-based header bidding for mobile apps

    … To date, header bidding has mostly focused on providing publishers of websites with a way to conduct a unified auction for buyers of their space. This week, AOL is announcing a beta launch of a header bidding solution for native apps. The company says that, to its knowledge, this is the first header bidding for apps that employs software…

    Marketing Landin Display- 17 readers -
  • Enterprise Call Analytics Platforms: A Marketer’s Guide — updated for 2017

    … The flood of mobile calls to US businesses continues unabated, changing the way enterprise brands view the telephone as an inbound marketing channel. It is also now changing the way brands view the telephone as an inbound marketing channel. As consumers increasingly use their smartphones to research, browse and connect with businesses, brands…

    Marketing Land- 23 readers -
  • Your AMP inventory is worth more than you think

    … product, you might discover it’s the most valuable mobile web inventory you have — particularly if you have a direct sales operation, participate in a premium private marketplace or have any other strategy that benefits from ads actually being viewed by people. The reason is simple: AMP is optimized for speed, user experience and ad viewability…

    Marketing Landin Google- 12 readers -
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