Channel: Mobile Marketing

  • Google AMP and call attribution — 5 things you need to know

    …AMP stands for Accelerated Mobile Pages, Google’s open source initiative to improve web page speed and performance for mobile users. But that speed comes at a cost for digital marketers. AMP eliminates scripts — including the scripts that help you track mobile calls. On October 19, join... Please visit Marketing Land for the full article. …

    Marketing Landin Google- 10 readers -
  • What’s next (and now) for mobile attribution

    … a mobile device, multi-touch attribution already offers advertisers insights into the path that led a user to download an app, understanding which channels, media sources or campaigns a user engaged with before an install. Although the last-touch “rule” reigns supreme in app marketing, the data that paints a complete picture is nonetheless vital…

    Marketing Land- 20 readers -
Get the top posts daily into your mailbox!
Topics
See more
A From Mtt A From Sel A Post To Martech Today A Post To Search Engine Land About Marketing Land Amazon Amazon: Amazon Echo Analytics Apple Apple: Ios Apple: Iphone Apple: Siri Augmented & Virtual Reality Baidu Bing Channel: Seo Chat & Text Messaging Apps Content Marketing Conversion Rate Optimization Display Advertising Display Advertising Column Display Advertising: Ad Blocking E Commerce Email Marketing Facebook Facebook: Advertising Facebook: Business Issues Facebook: Instagram Facebook: Instant Articles Facebook: Messenger Facebook: Mobile Foursquare Gadgets Google Google: Adsense Google: Adwords Google: Android Google: Business Issues Google: Critics Google: Display Advertising Google: Google Assistant Google: Google Home Google: Google Now Google: International Google: Legal Google: Maps Google: Mobile Google: Search Google: Seo Google: User Interface How To Guides: Marketing Strategy How To Guides: Mobile Marketing How To Guides: Retail Marketing How To Guides: Search Marketing Internet Marketing Industry Legal Legal: Antitrust Legal: General Legal: Privacy Live Blogging Marketing Automation Marketing Tools Marketing Tools: Analytics Marketing Tools: General Marketing Tools: Social Media Martech Martech Column Martech: Martech Today Newsletter Martech: Predictive Marketing Microsoft Microsoft: Business Issues Microsoft: Cortana Mobile Marketing Mobile Marketing Column Mobile Marketing: App Promotion Ads Most Popular Stories Native Advertising Pinterest Programmatic Advertising & Media Buying Retargeting & Remarketing Search Marketing Search Marketing Column Smx & Dmd Alerts Social Media Marketing Social Media Marketing: Advertising Sponsored Content Statistics Statistics: Market Share Statistics: Mobile Marketing Statistics: Online Advertising Statistics: Online Behavior Statistics: Online Shopping Statistics: Popularity & Usage Statistics: Social Media Statistics: Spend Projections Twitter Video Wearables Yahoo Yelp