Channel: Mobile Marketing

  • BKON Connect unveils an expanded platform for browsing the real world

    … For the past two years, Nashville-based firm BKON Connect has offered its PHY platform in support of the browser-based Physical Web. In the Google-driven but open Physical Web, small beacons in the real world broadcast URLs, so nearby users with a Chrome or other compatible mobile browser can check out relevant web page content associated…

    Marketing Land- 9 readers -
  • Advice for AMP-curious publishers

    … The Accelerated Mobile Pages (AMP) project has some big numbers on the scoreboard: More than 860,000 domains are publishing over 35 million AMPs per week, according to stats shared by Google at a recent AMP developer conference, where the company also announced the expansion of AMP to more than a billion additional users in China and Japan. AMP…

    Marketing Landin SEO Google- 12 readers -
  • Bing rolls out ‘Sportscaster’ Messenger bot for March Madness

    … insight into which teams are most likely to win. About The Author Amy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than…

    Amy Gesenhues/ Marketing Land- 16 readers -
  • Urban Airship expands app notification capabilities to mobile web and PC

    … Urban Airship, a leading provider of in-app marketing, has developed a new web-based push notification capability it calls “Web Notify.” It covers both the desktop and mobile web. While browser-based notifications have existed for a little while, Urban Airship says it’s first-to-market with a platform that enables an integrated (or segmented…

    Greg Sterling/ Marketing Land- 14 readers -
  • 3 ways your business can leverage third-party location data

    … with their customers: Know thy customer: Most companies build personas or representations of their customers to help with targeting on marketing vehicles like websites, mobile apps, email and digital advertising. Most have significant research behind them but tend to be a little one-dimensional and are based on customer buying behavior, a select number…

    Aaron Strout/ Marketing Land- 15 readers -
  • Mobile page speed is important, but not (yet) for SEO

    … Attend Our Conferences March 21-23, 2017: SMX West June 2017: SMX Advanced October 24-26, 2017: SMX East Learn More About Our SMX Events Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: May 9-11, 2017: MarTech San Francisco October 2-4, 2017: MarTech Boston …

    Bryson Meunier/ Marketing Landin SEO- 14 readers -
  • Smaato launches ‘first Inventory Discovery’ feature for mobile advertisers

    … Mobile ad platform Smaato has launched what it describes as “the advertising industry’s first Inventory Discovery feature.” Part of the company’s SDX (Smaato Demand Platform), it is a self-service tool so that advertisers can automatically identify the mobile inventory they want to buy. Filtering allows the identification of inventory based…

    Marketing Land- 13 readers -
  • WebMD’s new Alexa health skill should go to pharmacy school

    … WebMD just launched an Alexa skill that promises to answer health and medical questions. But it seems there’s a lot it doesn’t know. The company’s press release offers a number of sample questions the assistant can potentially answer: “Alexa, ask WebMD to tell me about type 2 diabetes.” “Alexa, ask WebMD to tell me about amoxicillin.” “Alexa…

    Greg Sterling/ Marketing Land- 12 readers -
  • Why mobile marketers need to start measuring ROI right now

    … Photo by LendingMemo and used here via the Creative Commons license. When apps exploded into our lives almost a decade ago, and mobile marketing was in its infancy, the install was the KPI and marketers were measured by the scale of new users they delivered. However, now over 4 million apps are available, and retention rates are suffering…

    Marketing Land- 20 readers -
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