Channel: Mobile Marketing

    • What’s next (and now) for mobile attribution

      There is a prevailing misconception among mobile marketers that measuring the ROI of their activities is highly challenging. A Forrester survey revealed that 67 percent of mobile marketers either cannot or do not measure their ROI. However, the reality is exactly the opposite: Mobile is the most measurable advertising ecosystem ever created.

      Marketing Land- 17 readers -
    • 5 ways companies can improve their mobile user experience

      This past weekend, I bought a Nest thermostat — you know, one of those smart thermostats that looks like a round iPhone and supposedly saves thousands of dollars in energy bills? I mention this purchase for two reasons: First, Nest’s user experience was one of the better ones I’ve ever seen; and second, it got me thinking about how companies could make their mobile user experiences significan.

      Aaron Strout/ Marketing Land- 14 readers -
  • The most brand-safe app category is not what you’d expect

    … be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Andrew Dubatowka is focused on product marketing at AdColony, the world's leading mobile advertising platform. Throughout his career, Andrew Dubatowka has built a deep understanding of mobile marketing and has proven expertise in strategy…

    Marketing Land- 19 readers -
  • New evidence highlights the conversion lift of mobile optimization

    … No one doubts that the future of marketing is mobile. We reached a significant tipping point late last year, when mobile internet usage exceeded desktop for the first time, and usage worldwide continues to soar. Today we’re spending about 70 percent of our media time and 79 percent of our social media time on mobile. At the same time, though…

    Ben Jacobson/ Marketing Land- 26 readers -
  • How the iPhone spawned the evolution of mobile engagement

    … managed to kill it in sales. In fact, within the first 74 days, Apple managed to sell 1 million units. It wasn’t until 2010, when the iPhone 4 was released, that mobile engagement really started to take off. This was also the year that the selfie was introduced to the world (thank goodness), thanks to the first front-facing camera. 2010 was also…

    Josh Todd/ Marketing Landin How To's- 19 readers -
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