Channel: Mobile Marketing

  • Google AMP and call attribution — 5 things you need to know

    …AMP stands for Accelerated Mobile Pages, Google’s open source initiative to improve web page speed and performance for mobile users. But that speed comes at a cost for digital marketers. AMP eliminates scripts — including the scripts that help you track mobile calls. On October 19, join... Please visit Marketing Land for the full article. …

    Marketing Landin Google- 10 readers -
  • What’s next (and now) for mobile attribution

    … a mobile device, multi-touch attribution already offers advertisers insights into the path that led a user to download an app, understanding which channels, media sources or campaigns a user engaged with before an install. Although the last-touch “rule” reigns supreme in app marketing, the data that paints a complete picture is nonetheless vital…

    Marketing Land- 20 readers -
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