Channel: Mobile Marketing

  • The evolution of phone marketing

    …In the beginning, there was the Motorola DynaTAC 8000X. And it was not good. By 2017 standards, it was barely a phone. Virtually zero coverage, a price tag that translates to almost $10,000 of today’s dollars, and completely devoid of apps. It also had a 10-hour charge time that only translated... Please visit Marketing Land for the full article. …

    Marketing Land- 7 readers -
  • Google AMP and call attribution — 5 things you need to know

    …AMP stands for Accelerated Mobile Pages, Google’s open source initiative to improve web page speed and performance for mobile users. But that speed comes at a cost for digital marketers. AMP eliminates scripts — including the scripts that help you track mobile calls. On October 19, join... Please visit Marketing Land for the full article. …

    Marketing Landin Google- 10 readers -
  • Organizing your company to win in mobile

    …Despite mobile's momentum, brands are still struggling to tackle it. Columnist Lou Orfanos discusses how you can structure your organization to increase confidence in your mobile strategy and drive mobile growth. Please visit Marketing Land for the full article. …

    Marketing Land- 10 readers -
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