Channel: Other

  • Travel’s New Digital Funnel – How Consumer Buying Continues to Evolve

    Remember when marketers used the image of the funnel to represent the customer buying journey? Well, it’s not that simple anymore. As the search, shop and buy process grows increasingly complex, multiple devices and channels give consumers – and especially travelers – more choices, leading marketers to expand their focus to every phase of the buying cycle.

    Search Engine Land- 11 readers -
  • The Marketing Land App Now Live For iOS & Android

    … reader feedback about frequency and content of alerts. In addition, we’ve made it easy for you to create a personalized menu of “Favorite” articles and resources to reference at any time, whether you are connected or offline. All of the other app features are outlined below. App Features Include: Top story notifications for breaking news and hot…

    Marketing Landin SEO- 24 readers -
  • Help Wanted: We’re Hiring An Associate Features Editor

    … and on-boarding process. Promote stories to interactive marketing community through social channels. Keep up-to-date and informed on news, information and trends related to online marketing. Occasional feature writing as necessary and able. Any tasks deemed appropriate by the Executive Features Editor. Skills & Experience: Journalism / Communication…

    Matt Mcgee/ Marketing Land- 14 readers -
  • The Android Smart Television Infiltration Will Arrive This Spring

    … be. With this integration into smart TVs, Android is striking first in the “truly” smart TV space. Android inked deals with Sony, Sharp, TP Vision (Phillips TVs) to name a few, and the new Android powered smart TVs will arrive this coming quarter. Some of the features include the ability to watch shows and play games from Google Play, use Voice Search…

    Greg Finn/ Marketing Landin Google Twitter- 11 readers -
  • Search Engine Land’s Top 10 Columns Of 2014

    … New Year’s Eve is typically regarded as a time of reflection — and so, in the spirit of being appropriately festive, we here at Search Engine Land would like to take a moment to reflect back upon the industry’s most significant moments of 2014. Animals whose names begin with “P” were popular this year. We saw a refresh of Google’s spam-fighting…

    Search Engine Landin SEO- 20 readers -
  • Planning For Success: 5 Affiliate Marketing Resolutions For 2015

    … and remain innovative as consumers desire more from the shopping experience. 5. Think Global Setting your campaign up for success means looking further away than home base. eMarketer predicted Business-to-consumer (B2C) e-commerce sales worldwide would reach $1.471 trillion in 2014 meaning if you haven’t already, it’s time to look to international…

    Marketing Landin Affiliate- 21 readers -
  • The 12 Days Of Procurement

    … It’s that time of year again – yes, the time we all reflect on years past and look forward to the New Year with a youthful exuberance and hopeful optimism that can only come with the holiday season. While everyone else is busy with hopeful optimism, my grand tradition is to take the “healthy skeptic” approach and try to identify at least one…

    Kevin Ryan/ Marketing Land- 15 readers -
  • 4 Google Chrome Extensions For Digital Marketers

    … ever wondered why certain competitor sites are ranking higher than others based on a keyword, MOZBar is for you. With the extension in use, you can enter your target keyword into Google, and the results will be enlightening; next to each site listing, MOZBar will present you with key analytics that will help you understand the reasoning behind…

    Steve Olenski/ Marketing Landin Paid Search Google- 26 readers -
  • Is The King Also A Thief? BK Accused Of Stealing Comedian’s Popular Bit

    … If imitation is the sincerest form of flattery, Comedian Billy Eichner of Funny of Die & Fuse TV fame should be quite flattered every time he catches the new Burger King commercials. Eichner popularized “drive by” interviews in his “Billy On The Street” segment that included yelling, fast-talking, screaming and celebrities. Much to his…

    Greg Finn/ Marketing Land- 16 readers -
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