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  • Travel’s New Digital Funnel – How Consumer Buying Continues to Evolve

    Remember when marketers used the image of the funnel to represent the customer buying journey? Well, it’s not that simple anymore. As the search, shop and buy process grows increasingly complex, multiple devices and channels give consumers – and especially travelers – more choices, leading marketers to expand their focus to every phase of the buying cycle.

    Search Engine Land- 8 readers -
  • The Marketing Land App Now Live For iOS & Android

    … reader feedback about frequency and content of alerts. In addition, we’ve made it easy for you to create a personalized menu of “Favorite” articles and resources to reference at any time, whether you are connected or offline. All of the other app features are outlined below. App Features Include: Top story notifications for breaking news and hot…

    Marketing Landin SEO- 23 readers -
  • Help Wanted: We’re Hiring An Associate Features Editor

    … and on-boarding process. Promote stories to interactive marketing community through social channels. Keep up-to-date and informed on news, information and trends related to online marketing. Occasional feature writing as necessary and able. Any tasks deemed appropriate by the Executive Features Editor. Skills & Experience: Journalism / Communication…

    Matt Mcgee/ Marketing Land- 12 readers -
  • The Android Smart Television Infiltration Will Arrive This Spring

    … today to save $400! About The Author Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn. (Some images used under license from Shutterstock.com.)…

    Greg Finn/ Marketing Landin Google Twitter- 8 readers -
  • Planning For Success: 5 Affiliate Marketing Resolutions For 2015

    … Channels There are key advantages we’ve seen to not restricting or limiting your affiliate campaign. For example, a united framework gives better insight into performance, increased visibility into which publishers are integral in a multi-touchpoint path, and a better understanding of how affiliate fits into the overall marketing mix. Combining…

    Marketing Landin Affiliate- 13 readers -
  • The 12 Days Of Procurement

    … conflicting sets of billing instructions And a revision to exclude business class travel On the sixth day of contract negotiations, procurement gave to me 6 redundant revisions to sections 7 through 12 FIVE required hours of training on their “proprietary success system” 4 requests to explain the same item to one person 3 conflicting requests…

    Kevin Ryan/ Marketing Land- 14 readers -
  • 4 Google Chrome Extensions For Digital Marketers

    … Google Chrome extensions offer some great tools to help with digital marketing. These extensions can do anything from speeding up your outreach efforts to checking for broken links. Following are my top four Chrome extensions for marketers. (Note: This list was created in part by Margaret Hakobyan, CEO of MoversCorp.) 1. MOZBar This tool helps…

    Steve Olenski/ Marketing Landin Paid Search Google- 23 readers -
  • Is The King Also A Thief? BK Accused Of Stealing Comedian’s Popular Bit

    … If imitation is the sincerest form of flattery, Comedian Billy Eichner of Funny of Die & Fuse TV fame should be quite flattered every time he catches the new Burger King commercials. Eichner popularized “drive by” interviews in his “Billy On The Street” segment that included yelling, fast-talking, screaming and celebrities. Much to his…

    Greg Finn/ Marketing Land- 9 readers -
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