Channel Partners

  • 5 Steps to Identifying the Channel Partners That Will Grow Your Business

    … 5 Steps to Identifying the Channel Partners That Will Grow Your Business July 7, 2016 by Eric Groves Leave a Comment Filed Under: Commentary Creating a winning channel strategy starts by understanding how the odds are stacked against you. It’s no surprise they call the golden rule of channel sales the 90/10 rule where 90% of the sales…

    Street Fight- 17 readers -
  • The Utopian Future of Channel Selling

    … Channel partners and Value-Added Resellers (VARs) are the redheaded stepchild (treated without the favor of birthright) when it comes to obtaining the attention and resources from manufacturers of the countless products they sell. They’re the last to get training and the first to be held accountable for meeting their quotas. With limited…

    Marketing Technology Blog- 10 readers -
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