Channel: Retail

  • Walmart reports 29% growth in US e-commerce

    … Walmart’s recent focus on digital commerce appears to be paying dividends. In its Q4 earnings today, the company has reported 29 percent growth in U.S. e-commerce sales, and a 36 percent jump in gross merchandise volume (GMV). That includes sales data from last year’s acquisition, as well as online grocery sales. In today’s earnings…

    Matt Mcgee/ Marketing Land- 12 readers -
  • Amazon matches Walmart, drops free shipping minimum to $35

    … Amazon has lowered the minimum spend threshold for free shipping back down to $35, matching a recent move from Walmart and reverting to Amazon’s own previous minimum spend. Amazon’s free shipping help page now indicates the lower threshold for any product category on, and also shows that the $25 minimum for book purchases remains…

    Matt Mcgee/ Marketing Land- 11 readers -
  • Why marketers’ approaches to sales shoppers must change

    … The preconception of sales shoppers looking to save a quick buck on an impulse bargain is leading marketers to make expensive mistakes. This is just one of the insights we uncovered when producing our 2017 Shopper Profiles report. The report highlights the shopping behaviors that will drive fashion, luxury, beauty and travel purchases in 2017…

    Marketing Land- 17 readers -
  • 3 things you can do to stop (or at least slow) customer churn

    … your high-value customers with a specific message, or you may want to segment based upon customers’ affinities for certain categories and products. 3. Test one lever at a time Retailers have tons of variables at their disposal to test — different offer amounts and types, different creative, various channels. If you’re like most retailers, however…

    Jordan Elkind/ Marketing Land- 17 readers -
  • Walmart targets Amazon Prime with free, two-day shipping

    … Compete head-to-head with Amazon in the e-commerce arena? It might be crazy, but that’s not stopping Walmart. Today, Walmart announced its latest attempt at evening the playing field, and it looks like it came straight out of Amazon’s playbook: free, two-day shipping on more than two million products. It looks like Amazon Prime, but there…

    Matt Mcgee/ Marketing Land- 25 readers -
  • Square offering merchants $12K in free payment processing with Apple Pay

    … Square has become a key Apple Pay partner. The San Francisco-based company has made a big bet on mobile payments — it wants its brand to be synonymous with them — and is now offering incentives to merchants to encourage promotion and use of Apple Pay. Square will enable local merchants to process $12,000 worth of payments for free if customers…

    Greg Sterling/ Marketing Land- 16 readers -
  • Increase the impact of your testing program in 2017

    … Many organizations are still new to the world of testing and optimization. Indeed, our “State of Digital Marketing Analytics in the Top 1000 Online Retailers” report showed that just 18 percent of the retailers ranked number 501 to 1000 in the list of the largest retailers are using testing and optimization tools. For organizations like these…

    Marketing Land- 15 readers -
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