Channel: Retail

  • When it comes to building brand infatuation, easy does it

    … acquisition of Whole Foods muddles Instacart’s future, the intense competition to dominate the grocery delivery space shows just how much brands are betting on consumers’ willingness to pay to make their lives easier. Now, that’s nothing to laugh at. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land…

    Marketing Land- 13 readers -
  • How to solve the mystery of what your customers really want

    … to meet the rapidly changing needs of your customers? Let’s look at three key strategies for success. Start with a unified view of the customer journey Every customer travels on a unique path to reach your organization. By understanding the different channels they use, the changing needs they have during various stages of their life cycles…

    Marketing Landin How To's- 12 readers -
  • Brands are facing a whole new world of retail realities

    … are far different for retailers today — so different, in fact, that brick-and-mortar retail is under a massive three-pronged attack: 1. People are staying home to watch entertainment Movie attendance is down. Last September, Business Insider cited sales as flat year-over-year and expected attendance to fall by 3.5 percent, not because people…

    James Green/ Marketing Land- 16 readers -
  • Location data predictive of retail store closures

    … As marketers are discovering, mobile location data can be used for many purposes. Among them, according to inMarket, is predicting retail store closures. The company’s SDK (software development kit) is integrated into 700 apps, and it sees more than 50 million active mobile devices in the US. One of the data sets the company captures…

    Greg Sterling/ Marketing Land- 14 readers -
  • 3 reasons why customer identity should top retailers’ 2017 holiday wish lists

    … For all the buzz about creating superior customer experiences, marketers still seem to be falling flat heading into the all-important holiday shopping season. A recent study of global shoppers found that when it comes to brand experience indicators, retailers scored a meager 33 points out of 100, lacking in three key aspects of consumer…

    Marketing Land- 14 readers -
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