Channel: Retail

    • How Pinterest is cracking the social commerce code

      When it comes to broad brand awareness, the value of social media advertising is clear. But why have channels struggled to keep users on their platforms for a direct purchase? Despite the massive reach, engaging content and success of social advertising, in-channel purchasing has been a bit of a hurdle for marketers and advertisers alike.

      Marketing Landin Social How To's- 23 readers -
    • Are fake online reviews killing consumer confidence?

      Ninety percent of shoppers say reviews impact their purchasing decisions. They are as good as gold — when they’re real. There’s just one catch. They’re well aware that retailers buy fake reviews, and they’re suspicious of them. And with good reason. Roughly 16 percent of restaurant reviews on Yelp are fake, according to a 2013 study. And up to 15 percent of all online reviews are fake.

      Marketing Land- 4 readers -
    • The new era of brick and mortar: not business as usual

      Retail marketers have long focused on perfecting their omnichannel strategies; however, the rules of consumer engagement have changed. Many major anchor stores are either closing or redesigning their approaches, and the overall mall landscape is changing to meet the needs of a new audience. And while shoppers can be reached on a variety of platforms, they remain individuals ...

      Marketing Land- 8 readers -
  • eBay Collective launches with “Shop the Look” AI technology

    … eBay has launched its second curated marketplace, eBay Collective, with furniture, fine art and home decor from hand-picked dealers. The new site promises unique home furnishings “that can traditionally only be found in independent brick-and-mortar stores,” and will have a content element, as well. eBay will handpick editorial stories from…

    Matt Mcgee/ Marketing Land- 6 readers -
  • 10 tips for retailers’ Q4 social advertising

    … December. With 40 percent of consumers reporting they will start holiday shopping before Halloween, the time to plan is right now. With that in mind, here are 10 tips for executing a successful paid social strategy in Q4. Tip #1: Q4 is the best time for optimizing your conversion flow If you’re in retail or e-commerce, you will be driving more…

    Marketing Landin Social- 5 readers -
  • Amazon aims for faster holiday shipping by limiting new 3rd-party sellers

    … Amazon is telling online retailers that are new to its Fulfilled By Amazon shipping service that they won’t be able to send their inventory to Amazon warehouses until December 19th. One merchant affected by the new policy posted the text of Amazon’s notification in the seller forums: Hey everyone, I got my amazon account and I got all…

    Matt Mcgee/ Marketing Land- 8 readers -
  • Criteo set to acquire HookLogic

    … Criteo, the performance marketing technology firm that got its start in retargeting, has signed an agreement to acquire HookLogic. Founded in 2004, New York-based HookLogic powers shopping ads on retail sites like Walmart, Best Buy, Target and Macy’s, giving manufacturers and brands a way to feature their products in search results…

    Ginny Marvin/ Marketing Land- 11 readers -
  • ’Tis the season to be savvy with your digital marketing

    … — although some have certainly tried. No one can afford that for long. Situational targeting is more important than ever. The key to marketing success is to root out efficiencies, as well as inefficiencies, in each channel and budget accordingly. Grandma got run over by a retargeter This fall, the pressure on digital marketers is especially intense…

    Marketing Land- 7 readers -
  • Amazon cuts price of Echo Dot, launches devices in UK & Germany

    … and marketing websites and continued to provide consulting services for more than 15 years. His SEO and social media clients ranged from mom-and-pop small businesses to one of the Top 5 online retailers. Matt is a longtime speaker at marketing events around the U.S., including keynote and panelist roles. He can be found on Twitter at @MattMcGee. You can read Matt's disclosures on his personal blog. You can reach Matt via email using our Contact page. …

    Matt Mcgee/ Marketing Land- 9 readers -
  • The stat-backed holiday advertising tips to know for 2016

    … generally increase for online retailers. And 2015 was no exception. Compared to costs during the rest of the year, average 2015 holiday CPMs (cost per thousand) increased 39 percent on mobile and 180 percent on desktop. But looking at the larger picture, the price increases didn’t mean advertisers were losing out on profitability. Thanks in part…

    Andrew Waber/ Marketing Land- 8 readers -
  • 7 advanced tips for Google Shopping ads

    … to build all sorts of campaign hierarchies, but here are some common ones we’ve found really useful. The brand breakdown — for the typical online retailer that wants to separate their brand terms for better measurement. High priority — non-brand terms. This is basically a catch-all for most terms coming through. The only negatives you’re adding here…

    David Rekuc/ Marketing Landin Google- 10 readers -
  • Looking beyond the holiday purchase: understanding customer lifetime value

    …: In October 2015, Rakuten Marketing (my employer) worked with a top US retailer on a new customer acquisition campaign. Using our omnichannel attribution platform, we were able to help them identify new customers who made purchases both online and offline and to pinpoint the combination of channels that were instrumental in driving these new qualified…

    Marketing Land- 7 readers -
  • WooCommerce adds AdRoll integration

    … site might look at a WooCommerce product page for a pair of sandals, and then put the sandals into the shopping cart but leave without buying. AdRoll can then send followup ads to the user on sites in the network of ad exchanges it uses, as well as on Facebook or in an email (see image at the top of this screen), about buying those abandoned sandals…

    Marketing Landin Display EMail- 9 readers -
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