Channel: Retail

    • Report: Cyber-Monday was the largest e-commerce day in history

      According to data from Adobe, Cyber Monday became the largest day in US e-commerce history. Consumers spent roughly $3.4 billion online, which just beat Black Friday’s $3.34 billion. Cyber Monday generated somewhat less mobile commerce revenue at $1.19 billion vs. $1.2 billion on Black Friday. Nonetheless, smartphones and tablets drive more traffic than PCs yesterday.

      Greg Sterling/ Marketing Land- 9 readers -
    • 4 marketing innovations headed to brick-and-mortar retail in 2017

      Lowe’s Innovation Labs is introducing the second generation of the Lowe’s Holoroom, an in-store and take-home virtual reality design and visualization tool that enables customers to envision the room of their dreams. Customers can design their kitchen or bath and view it in VR using Oculus Rift in-stores, and take-home a free Google Cardboard viewer to enjoy their room design wh ...

      Marketing Land- 17 readers -
    • ‘Beacons are dead,’ says CEO of a retail analytics firm

      An assortment of beacons from (starting upper left) Gimbal, Kontakt.io, Estimote, Radius Networks, GPShopper, Aruba “Beacons are already dead.” That’s what Euclid Analytics’ CEO Brent Franson thinks. His company provides engagement and analytics solutions to retailers and, he told me, his firm is happy to work with beacons. If they did something customers really wanted.

      Marketing Land- 10 readers -
  • Amazon: Alexa devices were best-selling products from any manufacturer

    … Amazon’s aggressive pricing and promotion of it own hardware products made them top sellers over the past holiday weekend. According to a release out from the company, Amazon had its “best-ever holiday shopping weekend for devices.” Amazon, which doesn’t disclose precise sales figures, said that the “Echo Dot, Amazon Fire TV Stick with Alexa…

    Greg Sterling/ Marketing Land- 10 readers -
  • Lessons learned from Black Friday and Cyber Monday: Retailers must be open to change

    … It’s almost hard to remember at this point, but it wasn’t long ago that Black Friday took place on a single, in-store day. Today, driven by online shopping’s steady growth and inherent flexibility, Black Friday can feel like an entire season; brands are launching sale days in advance and wrapping Cyber Monday into the same campaigns. However…

    Marketing Land- 10 readers -
  • 3 coupon affiliate myths it’s time to stop blindly believing

    … It’s often assumed that coupon sites only drive value at the last click. Or they are seen as poachers of revenue that has actually been driven by other marketing channels earlier in the consumer journey. Nevertheless, shoppers now expect coupons and deals to be readily available for their online shopping. In fact, according to research…

    Marketing Landin Affiliate- 17 readers -
  • Simple steps to addressing your one-time buyer problem

    … (and revenue) this year. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Jordan Elkind heads the product team at Custora, an advanced customer analytics platform for e-commerce retailers. Prior to joining Custora, he earned an MBA from Wharton and worked in marketing analytics at Citi Cards. …

    Jordan Elkind/ Marketing Landin EMail- 10 readers -
  • Social media, the subscription economy and the new face of retail

    … If you’re an impulsive person, online shopping might be your best friend, worst enemy or a little bit of both. In the past year in the US, shoppers spent more than $300 billion online, and their spending in the past quarter accounted for 8.4 percent of all retail revenue in the US. This holiday season is predicted to be even bigger than last…

    Marketing Landin Social- 9 readers -
  • 7 omnichannel marketing tips to attract holiday shoppers

    … Businesses that sell products and services online need to fine-tune their digital marketing strategy to attract holiday shoppers during the busy — and competitive — holiday retail season. Holiday spending is expected to reach record levels since the Great Recession — increasing 10 percent since the 2015 holiday season, according to a report…

    Jim Yu/ Marketing Land- 11 readers -
  • Survey: 30% of Prime members order from Amazon every week

    … Amazon Prime members are wrapped around the e-commerce giant’s proverbial finger. New data from Feedvisor, an e-commerce platform that works with Amazon’s third-party sellers, shines a light on how committed Prime members are to online shopping — mainly on Amazon.com, but also on other e-commerce sites. Feedvisor surveyed more than 1,500 US…

    Matt Mcgee/ Marketing Land- 10 readers -
  • Why are retailers are spending more money for the same number of eyeballs?

    … The e-commerce industry spends more on digital advertising than on any other vertical. By the end of 2016, digital ad spend will total approximately $15.09 billion. That figure will likely climb to $23.04 billion by 2020. These numbers are staggeringly high for a reason: an investment in digital advertising pays off. It can drive up to 51…

    Marketing Land- 11 readers -
  • Pinterest & Snapchat: 12 tips to dial in your visual ads

    … background in Social, SEO, e-commerce, landing page and test optimizations, analytics, as well as production and promotion of digital content. Originally from New Jersey, Brad went to college in Virginia at James Madison University and received a degree in Marketing. He has called San Diego home for the last seven years, and also works out of San Diego. Brad enjoys surfing, being outdoors, music festivals, traveling, cooking, and spending time with his dog Duke. …

    Marketing Landin Social- 11 readers -
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