Channel: Retail

  • 3 ways to leverage location this holiday season

    …With most shoppers still choosing physical stores for their holiday shopping, marketers need to bridge the gap between online and offline. Columnist Michael Della Penna explains how combining location and offline insights can help. Please visit Marketing Land for the full article…

    Marketing Land- 6 readers -
  • 3 behavioral stats for retailers to supercharge your holiday strategy

    … analyze aggregate retail search activity, and we’ve discovered it grows more widely distributed during the shopping period leading up to the holidays. We’ve recently conducted research (registration required) on the keywords that shoppers use around the holidays and we’ve identified important opportunities for brands to expand their keyword lists…

    Andrew Waber/ Search Engine Land- 12 readers -
  • Why the C-suite loves loyalty

    …Contributor Evan Magliocca discusses the benefits of loyalty and why increasingly leadership is pointing to it as a means to know customer health, show stability and keep investors happy. Please visit Marketing Land for the full article…

    Marketing Land- 15 readers -
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