Channel: Retail

  • Nailing down ads for the holiday season

    …-commerce growth. Consider the following paid media tactics to be more effective and successful as an online retailer. Capturing demand through PLAs and Google Shopping Google Shopping or product listing ads (PLAs) are sizzling hot, especially while we prepare for the holiday season. Ever since PLAs gained popularity in 2011, they’ve evolved…

    Search Engine Landin SEO- 10 readers -
    Earlier about the same topic:
  • Data is the new currency, but are advertisers spending wisely?

    … It’s nearly impossible to avoid news around Amazon’s foothold in retail, technology and media. Based on the company’s Q2 earnings call, Amazon also expressed significant growth potential in its advertising business, much of which can be attributed to its ownership — and usage — of consumer data for targeted advertising and personalization…

    Marketing Land- 14 readers -
  • Nailing down ads for the holiday season

    …-commerce growth. Consider the following paid media tactics to be more effective and successful as an online retailer. Capturing demand through PLAs and Google Shopping Google Shopping or product listing ads (PLAs) are sizzling hot, especially while we prepare for the holiday season. Ever since PLAs gained popularity in 2011, they’ve evolved…

    Marketing Landin Display Google Retargeting- 17 readers -
  • Retailers: Here are the building blocks for winning the digital shelf

    … count on key channels like Amazon. This is an important but non-trivial task, as item setup and retailer requirements are both exhaustive and constantly changing. As this essential process moves forward, marketers need to be monitoring three important, but baseline data sources: POS (point of sale) data Out-of-stock data Pricing information…

    Andrew Waber/ Marketing Land- 15 readers -
  • Five things retailers must do this summer to prepare for holiday shopping

    …. What is sometimes overlooked with this pure focus on UX is the ability to handle large volumes of traffic. E-commerce web traffic will increase during the holidays, and retailers need to verify that their backend technology can withstand the increase in traffic. As mobile adoption continues to grow, retailers will need to adopt a multi-channel…

    Marketing Land- 11 readers -
  • Amazon advertising: Beyond Prime Day

    … book, “Co-opetition.”) Stressing the ecosystem Amazon isn’t the first “partner” that businesses are struggling to define as a friend, foe, frenemy or co-opetititor. Similar scenarios repeat throughout recent marketing and business history. Partnerships between brands and their marketing, advertising and distribution channels become strained when…

    Marketing Land- 24 readers -
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