Channel: Retail

  • Holiday e-commerce sales crushed expectations, NRF says

    … New data from the National Retail Federation (NRF) paints a rosy picture for holiday e-commerce. The organization estimates non-store sales of $122.9 billion in November and December, a 12.6 percent gain over 2015. And it’s significantly higher than the NRF’s predicted growth of 7-10 percent. The NRF’s numbers are in line with what others…

    Matt Mcgee/ Marketing Land- 16 readers -
  • Cloverleaf’s new grocery shelf displays watch shoppers, track their emotions

    … and lower cost. This is Cloverleaf’s first shelf-based product. The dynamic digital displays are placed on the edge of several shelves in a grocery store rack, fed by a 4G-connected media player in the same shelf rack. No special kinds of shelves are needed. [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing…

    Marketing Land- 16 readers -
  • Amazon Canada ordered to pay $1M fine for deceptive price listings

    … Amazon Canada has been fined $1 million by the country’s Competition Bureau for using deceptive price listings. According to a release from the Canada’s Competition Bureau, an independent agency that enforces Canada’s Competition Act, Amazon.com.ca Inc. was charged with listing misleading comparative prices. From the release: Amazon often…

    Amy Gesenhues/ Marketing Land- 13 readers -
  • Alexa, can you acquire new customers for marketers?

    … a CES event hosted by WPP’s Xaxis and Triad Retail Media. Before people get in the habit of buying a particular brand of product, “there’s an opportunity to influence their decision. But now the opportunity to influence is dwindling,” said Brian Gleason, global CEO of WPP-owned GroupM’s data-and-technology arm [m]Platform. Internet of Things…

    Marketing Landin Google- 17 readers -
  • Amazon launches Digital Day, a new sales holiday for digital products

    … Over the past two years we’ve seen Amazon excel at creating demand for Prime Day, a Amazon-generated sales holiday. This week Amazon is launching a new sales day on digital media dubbed “Digital Day.” The first Digital Day will be a 24 hour event held tomorrow, Friday December 30th and is marketed like a Black Friday for anything digital…

    Greg Finn/ Marketing Land- 19 readers -
  • Amazon’s happy holidays: 9x growth in Echo family device sales

    … services for more than 15 years. His SEO and social media clients ranged from mom-and-pop small businesses to one of the Top 5 online retailers. Matt is a longtime speaker at marketing events around the U.S., including keynote and panelist roles. He can be found on Twitter at @MattMcGee. You can read Matt's disclosures on his personal blog. You can reach Matt via email using our Contact page. …

    Matt Mcgee/ Marketing Land- 16 readers -
  • 51% of US adults have bought something online via their cellphones [Pew data]

    … in the mid-1990s, he began developing and marketing websites and continued to provide consulting services for more than 15 years. His SEO and social media clients ranged from mom-and-pop small businesses to one of the Top 5 online retailers. Matt is a longtime speaker at marketing events around the U.S., including keynote and panelist roles. He can be found on Twitter at @MattMcGee. You can read Matt's disclosures on his personal blog. You can reach Matt via email using our Contact page. …

    Matt Mcgee/ Marketing Land- 10 readers -
  • Shaping the shopping experience: Our top retail columns for 2016

    … It’s the most wonderful time of the year for retailers and brands — a time when many go from being in the red to being in the black. It’s also a time to look back at the trends that shaped the industry so that you can get your strategies in place for 2017. Our Marketing Land columnists were on hand during the holidays and throughout the year…

    Marketing Land- 13 readers -
  • 5 steps to making ‘SENSE’ of early lifecycle marketing

    … greeted with a well-planned first-time buyer program, which you can read more about here in a previous column. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Jordan Elkind heads the product team at Custora, an advanced customer analytics platform for e-commerce retailers. Prior to joining Custora, he earned an MBA from Wharton and worked in marketing analytics at Citi Cards. …

    Jordan Elkind/ Marketing Landin EMail- 16 readers -
  • It’s time to replace mobile-friendly with mobile-first

    … shopping day in US history, with mobile accounting for over a third of all online sales, according to Adobe. Retailers that are “thinking small” are winning the holiday sales season thus far. Recode reported that Fanatics, an online retailer of sports apparel, had over half its Thanksgiving revenue come from mobile devices, capitalizing…

    Marketing Land- 11 readers -
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